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@TechSource_co

inconsequential

Joined March 2016
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Yes, #marketing budgets are tighter & the demand for growth is higher. But, perhaps paradoxically, chasing #ROI has limited marketing success, by eliminating those tactics that are tough to measure. It's time to reclaim the #MarketingMix okt.to/SP1zyL
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Retread quote xitter.cf/benhammersley/status/9…
The one thing everybody forgets about Gartner's hype cycle, even in martech (and marketing in general!) chiefmartec.com/2018/01/one-… #MarTech
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“Why marketing technology is sucking the life out of the marketing profession” — @markwschaefer medium.com/@markwschaefer/wh… — blaming the technology doesn’t solve the problem; viewing it as a symbiotic system & exerting positive control over it does #MarTech = tech + people + process
“…The marketer and the application of the technology represents a system. The marketer can be defined by the technology. The technology can be defined by the marketer. It is symbiotic.” from “Why marketing technology is sucking the life out of the marketing profession” by Mark Schaefer.

ALT “…The marketer and the application of the technology represents a system. The marketer can be defined by the technology. The technology can be defined by the marketer. It is symbiotic.” from “Why marketing technology is sucking the life out of the marketing profession” by Mark Schaefer.

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Tech Trends That Will Shape Marketing in 2018: Insight From CEOs, CMOs, CTOs... goo.gl/rh9rZF (via juice.li)
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Five Ways Artificial Intelligence Is Transforming B2B Marketing goo.gl/XXLo45 (via juice.li)
Smart Cities: Can My City be Hacked? - Security Boulevard goo.gl/eXXw9M (via juice.li)
Shadow IT: How today’s CIOs grapple with unsanctioned tech goo.gl/BkLzRP (via juice.li)
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‘AR is the next internet’ bit.ly/2kDKpKz #AR #engagement #internet #marketing #martech #snapchat #reality
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The SMART Social Media Strategy bit.ly/2kCXSCg #engagement #influence #marketing #measurable #ROI #SMM #social #strategy
Facebook Watch Time: 15 Ways to Increase Views and Engagement goo.gl/Gnfr6c (via juice.li)
Only 35% of Companies Think Content Marketing Is Truly Successful bit.ly/2BQXhRw #communication #content #marketing #martech #metrics
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SmarTech Publishes 3D-Printed Metals Patent Landscape Analysis goo.gl/bGwPEM (via juice.li)
Contextual Marketing 101: What Methods Work Best? goo.gl/3X5bcF (via juice.li)
12 Content Marketing Trends You Should Be Following bit.ly/2kpxKuG #adapt #content #data #marketing #martech #smm #trends #update
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Experts Predict How AI Will Impact Us in 2018 goo.gl/qT2c2b (via juice.li)
#Marketing in a distracted, digital world mklnd.com/2jf2afH #adtech #martech via @marketingland
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10 Social Media Predictions for 2018 [Infographic] bit.ly/2ANHIMO #AI #AR #chatbots #digital #marketing #martech #personification #SMM #social #strategy #voice #video
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Chatbots, Resourceful or Reckless? bit.ly/2iKFRBI #AI #analytics #bigdata #CyberSecurity #chatbots #deeplearning #martech
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