Ted Rubin

You can look at performance dashboards all day long and stare at analytics until your eyes hurt, but let’s be entirely honest about how vehicles actually get sold.  “Trust doesn’t come from data; it comes from you, the dealership rep.”

@MichaelACirillo shared a great story about visiting a watch fair. He made a beeline for the major brands he was excited to see, but when he got there, the reps were arrogant. It killed the excitement instantly.

Remove the live inventory feeds, the trade-in tools, and the service schedulers. Then just put up a static page with your logo and address. But we both know you would never do that. (2/6)

The automotive sales landscape has shifted dramatically. Today’s customers aren’t starting the sales process when they walk on your lot. They’re starting it from their couch.