The Channel Company is the independent organization enabling technology partnerships across the channel ecosystem.
Joined December 2008
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As technical services become easier to compare, MSPs need to make the value of their expertise clear.
In the latest episode of The Path to Growth, Matthew Yorke, CEO of The Channel Company, and Paul Redding, Head of MSP Partnerships, Global at NinjaOne, discuss why business outcomes, industry expertise, and strategic guidance are becoming key measures of MSP value.
Watch the full episode: youtu.be/AauJeyWyocY
The Channel Company retweeted
Time's running out! ⌛ Applications for our 2027 Channel Chiefs list are due tomorrow, Friday, Oct. 23! Apply here: bit.ly/4yBkEKg.
We are still accepting applications for the 2027 edition of the annual @CRN Channel Chiefs list, which will be published in February.
Channel chiefs, this is your chance to be recognized for your commitment to your channel partners, and if you are selected for the comprehensive Channel Chiefs list, you will also be eligible for consideration for our 2027 Most Influential Channel Chiefs list.
Deadline to apply for the 2027 CRN Channel Chiefs list ⏰: Tomorrow, Friday, Oct. 23, by 11:59 PM PST
ALT Text on a dark blue, purple, and magenta background with glowing rays of light in lighter shades of those colors emanating from the center says, "The Window Is Closing: Submit your application before the deadline; The Channel Co: CRN Channel Chiefs 2027."
This is the channel at work. 💙
During XChange NexGen, our community came together with Rise Against Hunger to package 10,000 meals for those in need.
And the impact keeps growing. Over the course of our partnership, we’ve now packaged more than 60,000 meals together.
We're incredibly proud of what this community can accomplish when we come together, roll up our sleeves and give back.
#ChannelAtWork #XChange #RiseAgainstHunger
IT Leaders: You wouldn't leave a critical update until the last minute... right? 😏
Then don't wait to apply for @MES_Computing's Midmarket Marvels list. The deadline is tomorrow, October 23, and unlike your laptop, this deadline can't be fixed with a reboot. 🔄💻
🚨 Submit today: survey.alchemer.com/s3/89986….
You spend your days solving business-critical problems. Take a few minutes to spotlight the results.
#MES #MESComputing #MESMidmarketMarvels
The Channel Company retweeted
Congratulations again to the winners of our second annual Best of the Channel Awards! 🏆 🎉
Some of the channel's best and brightest stars gathered at an awards gala at @TheFoxTheatre in Atlanta, Ga., last week to celebrate the winners. Here are snapshots from the night, featuring channel executives, awards winners, finalists and judges, with details from @jfollett:
crn.com/events/2026/crn-2026…
The Channel Company retweeted
In tomorrow's edition of CRN Channel Essentials, @CRN Executive Editor @jfollett explores what our first-ever AI Innovators list reveals about the future of the channel. Subscribe here to find out: bit.ly/4Blg2KJ.
Our inaugural AI Innovators list spotlights solution providers who are putting AI to work in their own operations and turning that firsthand experience into smarter, faster and more secure solutions for customers.
ALT Text next to CRN's 2026 AI Innovators badge, a rectangle that says, "The Channel Co: CRN AI Innovators 2026," says, "What CRN's AI Innovators Reveal About The Future Of The Channel;" CRN Channel Essentials by Jennifer Follett, Executive Editor, CRN.
👏 A HUGE thank you to our #XChange NexGen sponsors!
Events like this don’t happen without incredible partners behind them. Our sponsors are the engine that helps bring XChange NexGen to life, fueling the conversations, connections, experiences and opportunities that make this community so special.
Thank you for your partnership, your support and for helping make XChange NexGen a success. We couldn’t do it without you! 💙
#XChangeNexGen #ChannelCommunity #ThankYouSponsors
One last round of Executive Sessions at #XChange NexGen, and we’re covering some big topics. 👏
🤖 Nathan Phinney, COO at AllSafeIT, on “How to Stop a Bullet with AI”
🔐 Michael Goldstein of entech and Travis Woods of Fort Point IT Solutions on why MSPs should be talking about InfraGard
🧠 Larry Meador, Executive Advisor: Strategy and Communities at MSP Well, on a challenge technology alone can’t fix: burnout
A strong lineup to close out the educational sessions!
⚡ Tech Talks are taking over #XChange NexGen!
🛡️ Matthew Schiavetta - Sales Manager, at Cynomi, is exploring business continuity when disruption hits.
🤖 Larry Meador, Channel Chief at Cavelo, is tackling the gap between AI adoption and AI governance.
📈 Ole Gjerde, CEO of TruNova, is diving into how AI fits into an MSP’s recurring model.
Quick talks. Big ideas. Plenty to take back to the business. 👏
☀️ One more day, #XChange NexGen!
🤖 AI is back in the spotlight on the main stage!
Shawn DuBravac, Ph.D., CFA, Global Futurist, Author & President of Aviro Institute, kicked us off with a look at how AI is transforming business and leadership.
Then, Tomi Vuorio of Sophos, Nathan Ostrowski of Petra Security and Nicholas Russo of TrendAI took the stage to continue the conversation around AI, cybersecurity and the future of the industry.
A big start to our final day! 🚀
🎤 We’re back on the main stage at #XChange NexGen!
Paco Lebron, Founder & CEO of ProdigyTeks, shared “My MSP Story: Building an MSP, a Community, and a Legacy,” including his journey building ProdigyTeks and MSP Unplugged.
Now, Jason Myers of OpenText Cybersecurity is joined by Nathan Ostrowski of Petra Security, Danny Perry of ITCubed and Brian Ruschman of C-Forward, Inc. for “AI Escaped the Lab and Showed Up at the Help Desk.”
The AI conversation continues, this time from the MSP front lines. 👏
Lunch ✔️
Networking ✔️
Now we’re back for another round of #XChange NexGen Tech Talks!
🤖 Marc Laliberte, Director of Security Operations at WatchGuard, is shining a light on Shadow AI.
💾 Kelly Fyffe, Community & Channel Manager at Slide, is rethinking backup in the age of AI.
📊 Todd Smith, VP of FinOps Sales at Calero, is digging into the gap between what clients are paying for and what they’re actually using.
Short sessions. Practical conversations. Lots to think about!
⚡ Quick talks. Big topics. The #XChange NexGen Tech Talks are underway!
🔐 Saurabh Sandhir, CEO & Co-Founder of Kipling Secure, is tackling security for clients’ AI agents.
📈 Mike Psenka, Founder & CEO of Moovila, is looking at how projects can quietly eat away at MSP margins.
🛡️ Eric Peterson, Senior Partner Success Manager at Barracuda, is exploring how MSPs can turn identity protection into opportunity with IAM & PAM.
A lot of insight packed into 15 minutes!
🗣️📢 Attn IT Leaders: The application deadline for MES Computing's 2026 Midmarket Marvels list is this Friday, October 23.
Don't miss your chance to be recognized among the IT leaders driving innovation and transformation across the midmarket.
👉 Submit your free application today: survey.alchemer.com/s3/89986….
The MES Midmarket Marvels list honors CIOs, CISOs, VPs, Directors, Managers of IT, and other technology leaders whose vision, leadership, and accomplishments are making a measurable impact on their organizations and the broader IT community.
• Gain industry recognition
• Elevate your professional profile
• Showcase your leadership journey
• Inspire fellow IT leaders
If you or a deserving colleague should be recognized, we want to hear your story!
Apply before the October 23 deadline.
#MES #MESComputing #MESMidmarketMarvels
The Channel Company retweeted
Good news: The deadline to apply for our 2027 Channel Chiefs list has been extended to this Friday, Oct. 23! Submit your application here: bit.ly/3U5LrzV.
The annual @CRN Channel Chiefs list recognizes the top channel executives in the industry for their track record of channel accomplishments, dedication to the partner community and plans for driving future business innovation and channel growth.
Inclusion on the list recognizes the commitment of the selected executives and their companies to current and prospective channel partners. Those selected for the comprehensive Channel Chiefs list will also be eligible for consideration for our 2027 Most Influential Channel Chiefs list, which spotlights a small subset of Channel Chiefs honorees as the top executive leaders driving the channel agenda.
The official extended deadline to apply for CRN’s 2027 Channel Chiefs list: Friday, Oct. 23, by 11:59 PM PST
ALT The image announces the extension of the deadline to join the 2027 Channel Chiefs class by The Channel Co. CRN. It features a vibrant, dynamic background with streaks of light.
The Channel Company retweeted
Congratulations to the companies recognized on our inaugural AI Innovators list! You can learn about them all here: bit.ly/4B6SZ6e.
The first edition of the AI Innovators list spotlights North American solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators and consultants for overall excellence and technical acumen in delivering AI-focused solutions to end customers.
ALT CRN's 2026 AI Innovators badge, a vertical rectangle that says, "The Channel Co: CRN AI Innovators 2026," against a dark blue, purple, and magenta background with glowing multi-colored rays and circles that form the outline of a silhouette of a head.
🎤 AI took the center stage this morning at #XChange NexGen for Day 2!
CJ Fairfield of CRN was joined by John Douglass of Pileus Technologies, Tim Harper of Dymin Systems and Seth Kilander of KI Security and Compliance Group to tackle a big question: You’ve talked to your clients about AI. Now what?
Then, Rob Allen, Chief Product Officer of ThreatLocker, and Miles Walker, Channel Development Manager at Kaseya, continued the conversation with perspectives on AI risk, security and turning AI expectations into opportunity.
A lot to unpack this morning — we hope you had your coffee! 🤖
That’s a wrap on Day 1 of XChange NexGen! 🙌
Packed executive sessions, boardrooms, inspiring keynotes, nonstop networking and plenty of great conversations throughout the day. And we capped it all off with a Welcome Party to bring everyone together.
What a way to kick things off here in Orlando.
Check back tomorrow for Day 2! 🔥
#XChange
The learning isn’t slowing down at #XChange NexGen. 🎯
Attendees are breaking into Executive Sessions with:
📊 Tonya Petrozzi, EOS Implementer, Business Coach & Consultant at Petrozzi Coaching & Consulting, on the MSP Scorecard
📈 Jay Jung, Founder & Managing Partner at Embarc Advisors, on Maximizing Seller Value Leading Up to an Exit
🤖 Corey Kirkendoll, President & CEO of 5K Technical Services, on putting guardrails around Shadow AI in SMBs
3 sessions. 3 big conversations shaping what’s next for MSP leaders!
🤝 The conversations are underway at #XChange NexGen!
Boardroom Appointments are bringing Solution Providers and vendors together for focused conversations around new products, programs and opportunities!
This is where connections turn into conversations and conversations into what’s next.
