The Farm Strength & Performance

Farm Connect keeps growing. 1,000+ videos, training resources, breakdowns, education, and now multiple membership levels built around how deep you want to go. And we’re nowhere near done. More tools, more content, more ways to learn and train.

End of Day 1. Man, I love this. A room full of people who could’ve stayed comfortable, convinced themselves they already know enough, or spent the weekend anywhere else… Instead, they chose to come to the Retreat and GET BETTER. 3 more days.

When we started building our Curriculum a few years ago, it was designed for hitting coaches. But before we could explain how we trained hitters, we felt like we had to first explain why. That meant starting underneath the swing. Human movement. Biomechanics. Muscle chains. Connective tissue. Joint and bone structure. Skill acquisition. Coaching psychology. The relationship between the software that organizes movement and the hardware that has to express it. Over time, something unexpected started happening. Whenever we opened a Coaching Retreat, coaches from outside of hitting began reaching out. Quarterback coaches, basketball coaches, MMA coaches, cricket coaches, and others saw application in what we were teaching. Not because every sport is the same, but because every coach is still working with a human being. Recently, a private group of softball pitching coaches reached out with that same curiosity. They knew I did not teach softball pitching mechanics. They were not asking me to. They had studied some of the same profiling and movement concepts, but they were especially interested in how we had connected those ideas, made them our own, and applied them practically with athletes. That told me a lot about how innovative this group was. They were willing to look outside of their own discipline, ask better questions, and learn from an application that was not originally built for pitching. At first, I planned to add a few pitching-specific slides to help guide the discussion during their visit. Then I started building. A few slides became a section. A section started becoming a rebuilt version of the curriculum specifically for softball pitching coaches. I have always believed that anything worth doing is worth overdoing. Next month, this group will be the first to experience it during our sold-out August Coaching Retreat. Afterward, we plan to turn the curriculum, discussions, videos, and applications into a standalone course for softball pitching coaches around the world. What began with one innovative group asking better questions has now become something for coaches everywhere. – at Las Vegas, NV

The issue is not squatting or deadlifting. The issue is when one strategy becomes overexpressed: rigid axial bracing, fixed pelvis and ribcage, high stiffness, and force produced from a stable base. That can make someone strong in that environment, but sports ask for something different. In sports, the athlete must create and redirect force while: • changing the base of support • reciprocating through the body • disassociating segments • managing rotation and cross-body tension • stabilizing reflexively without freezing the system Strength does not automatically transfer just because it exists. The nervous system has to learn how to organize and express that force through the specific demands of movement. Movement itself can become a source of stability and power. Instead of stability only coming from locking everything down, stability can emerge through tension, elasticity, timing, and cross-body connection as the athlete moves. We are not trying to make athletes less strong or less stable. We are expanding the ways they can create stability so their strength remains available while the body is moving, reorganizing, and transferring force. That is the distinction between possessing force and being able to express it precisely across the system. – at Las Vegas, NV

Wanting to individualize the athlete is a step in the right direction. But are we helping expand their movement solutions? Or are we just identifying the ones they already have access to and doubling down on them?

The Vector Extension lets us load rotation in different planes while moving the load farther from center of mass. That offset creates a different demand on the body, helping us target specific adaptations and train global rotational patterns under load.

Farm Player Retreat Day 1 was a success!

There’s a difference between lifting weight and owning movement. The Surge was built for that gap. Slam it. Swing it. Carry it. Redirect it. Fight instability. Because sport doesn’t ask you to be strong in perfect conditions.

Baseball and softball love a new bucket. Swing types. Movement profiles. Motor preferences. Player categories. Some of it can help. But a better bucket is still a bucket if it makes coaches stop looking deeper. That’s where the danger is. 🧵 – at Las Vegas, NV

The cue might be right. But if the athlete doesn’t have access to the movement yet, more words won’t solve it. Better coaching starts when we learn to see what’s underneath the miss. Range of motion. Structure. Stability. Capacity. Training history. Sometimes they don’t need a louder cue. They need a better path to own the movement. That’s the layer we’re trying to help coaches start seeing more clearly. – at Las Vegas, NV

If you want to rotate from the middle, you have to be strong in the middle. If not, the body will find another way. Yank. Spin. Pull off. Compensate. Train the part of the body you’re asking to power your swing.

Feb 4–21 only. Purchase Havok and qualify for the 30-Day Accountability Challenge. Complete it and earn the Havok product price back. All guidelines and details are in the link in our bio.

A few slides from a session I’m leading with a softball pitching group. We’re breaking down how training shapes movement signatures, not by changing genetics, but by how the body solves tasks through anatomy, the nervous system, history, and context. Wisdom From The Past. Direction For Our Future.

Most tools train force in straight lines. Sport doesn’t. Vector isn’t just a bar. It trains how force moves through the body. Built for real athletic loading and real transfer. Pre-order now with free shipping. Ships mid–late February.

Most athletes don’t come to us to replace what their programs are doing. They come because something isn’t transferring. They’re stronger in the weight room, but the game doesn’t feel any faster, any freer, any more powerful. That gap is almost always the same: they’ve built capacity they can’t access. Capacity without access is a promise without the power to fulfill it. And this is where training athletic movements under load becomes essential. Not bodybuilding. Not chasing plates. Teaching the body to use what it already has, under speed, under stress, under the same demands sport will throw back at it. This is why we modify lifts, why two athletes in the same session might be holding different tools, in different positions, at different speeds. Every athlete walks in with their own internal constraints: ribcages, joint shapes, fascial lines, histories, compensations. There’s no “universal lift” that unlocks all that. There’s only intelligent loading, individualized constraints, and tools designed for the reality of how the body creates and redirects force. People sometimes see our tools and think we’re being unconventional just to stand out. The truth is simpler. We’re obsessed with transfer. If it doesn’t show up under live pitching, in the box, or on the field under pressure, then it doesn’t matter how “strong” the athlete looked in the weight room. Traditional Western lifting builds strength. But it doesn’t always teach the body how to organize that strength across spirals, cross-body chains, lengthening positions, or rapid decelerations. It doesn’t teach tissue to load, redirect, and explode at the speeds sport requires. Heavy bars can’t do that. Static loads can’t do that. Linear movements can’t do that. So we use submaximal loads with intent and velocity, paired with tools that create the kind of perturbations, lengthened positions, and reciprocal actions that athletes actually experience. That’s where the nervous system learns to adapt. That’s where movement cleans up. That’s where power becomes usable. And that’s why we built Surge. Not because the world “needed another tool,” but because athletes need a way to bridge the gap between strength and performance, between what they can do in a weight room and what they must do when the lights are on. Surge gives us another way to train speed, intention, coordination, and tissue qualities that heavy loads can’t touch, while still honoring the fundamentals of strength and conditioning. It helps close the gap that so many players feel but can’t explain: “I work hard, but it doesn’t show up when I need it most.”

We just want to get better!

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