Manal Assaad (@TheManalyst) header
Manal Assaad (@TheManalyst) profile picture

Founder & Chief Customer Experience Strategist at @KlarCX | #Marketing and #Tech Thought Leader & Blogger #BehavioralScience #Psychology #CX #Travel #Gaming

Saudi Arabia | Germany
Joined November 2009
Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)Photo by Manal Assaad (@TheManalyst)
Manal Assaad retweeted
People are yearning for more "real life." Running clubs, hiking tours, ski instructing... it's just so clear to me the explosion of analog. 2036 is going to feel like 2065, and because of that, the opportunity is to build businesses that feel like 1965
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Manal Assaad retweeted
The people in this photo aren't friendlier than you. Their apartments are just smaller. So small that Parisians basically gave up on living indoors and moved their living rooms onto the sidewalk. And that was the whole plan. In the 1850s, a city planner named Baron Haussmann tore apart medieval Paris and rebuilt it. He widened streets into boulevards, capped every building at five stories, and added one rule that explains this entire photo: the ground floor of every building had to be a café, a bakery, or a shop. The apartments above were intentionally tiny. Some were single rooms carved out of old mansions. No garden. Barely any sunlight. A private balcony was something most Parisians would never have. So the café became home. You ate breakfast there. Held meetings there. Received your mail there. By the late 1700s, Paris already had close to 2,000 of them. In 2002, there were still 1,907. Even now, after years of closures brought that number to about 1,410, the coverage is absurd: a 2020 city study found 94% of Parisians live within a five-minute walk of a bakery. When COVID shut indoor dining in 2020, Paris ripped out parking spaces, turned them into outdoor terraces, and let 9,800 cafés and restaurants keep them permanently. An American sociologist named Ray Oldenburg wrote a book in 1989 called The Great Good Place. He had a name for spots like the Parisian café: "third places." Not your home, not your office, but the casual in-between spots where you actually get to know people. Cafés, pubs, barbershops, the corner store where the owner knows your name. His whole argument was that American suburbs were built with only two zones, your house and your job, connected by a car. No sidewalk café, no place to bump into a neighbor by accident. The U.S. Surgeon General declared loneliness a national health epidemic in 2023. Being alone all the time is as bad for your body as smoking 15 cigarettes a day. Half of American adults say they feel lonely. Weekly socializing dropped from 5.5 hours in 2003 to just 4 hours in 2023, and it never bounced back after COVID. Americans between 15 and 29 now spend 45% more time alone than they did in 2010. The scene in this tweet looks like a personality trait. It is a 170-year-old engineering project that works exactly as designed.
What is stopping humanity from living peacefully together?
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In an ever-evolving world, Saudi Arabia is working with its partners to navigate the path ahead and advance transformative growth. All driven by one conviction, making dialogue count.
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كثير ناس تقضي معظم وقتها داخل المباني تحت اضاءة صناعية. اعتقد اننا ما منعرف مدى التبعات السلبية لهذا الموضوع قبل اسبوعين نشرت تجربة جديدة درست الفرق بين مكتب مضاء صناعيّاً وطبيعيّاً (الصور من الغرف المستخدمة في الدراسة) كل مشارك تعرّض لنوعي الإضاءة، وبالتالي كان كل شخص بمثابة ضابط لنفسه المشاركين 13 شخص مصاب بالسكري لمدة 4.5 أيام متتالية جلسوا في غرفة ضوء نهار طبيعي عبر النوافذ خلال ساعات العمل ثم جلسوا في غرفة إضاءة صناعية تم تبديل ترتيب التعرض بين المشاركين لتجنب الانحياز النتيجة رهيبة. فقط التعرض للاضاءة الطبيعية خلال اوقات العمل ادت الى: - تنظيم افضل لسكر الدم - حرق اكبر للدهون - ارتفاع اكبر في الميلاتونين الطبيعي (يؤدي الى نوم اعمق وافضل) - تغيرات ايجابية اخرى على مستوى العضلات والايض اذا كانت غرف عملك او منزلك تشبه الصورة على اليمين، حاول استبدلها بغرفة مشابهة للصورة على اليسار باقرب وقت
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Talking about customer experience in oil & gas might sound unusual, but that's exactly why I'm at #ADIPEC2025 in #AbuDhabi today. The energy transition isn't just technical, it's human. Let's design for both 🙏 Are you here? Let's connect! #CX #DigitalTransformation – at United Arab Emirates
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متشوقة أعرف من اللي رح يفوز بجائزة أفصل استراتيجة لتجربة العميل 🙌 كان فيه مشاركات قوية من القطاع الحكومي والخاص في مختلف المجالات، وسعدت بتحكيمها 👏 أشوفكم هناك!
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هلا @SamirJunaid، عساك بخير 🙏 ارسلت لك ايميل أمس في موضوع الGaming، أخاف يكون راح السبام. يسعدني تواصلك لما وقتك يسمح. – at Riyadh, Kingdom of Saudi Arabia
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Hello from @GITEX GLOBAL... Yes I'm late for posting but that's how busy that place is been having some very fruitful conversations, and it's very clear that all eyes are on #Saudi & #AI 👀 I mean you can't spell Saudi or #Dubai with AI! Wanna know what's up? Follow and DM me! – at United Arab Emirates
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Who's going to be there? Happy to meet up and exchange insights!
في باب الشركات الناشئة يلتقي الإبداع بالفرص، منصّة تجمع أكثر من 900 شركة ناشئة وعشرات الحاضنات والمسرّعات المحلية والعالمية، مع المستثمرين والجهات الداعمة تحت سقف واحد، هنا تبدأ قصص النمو وتتسع دوائر الابتكار

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I don't find that surprising! You don't reach the top by being conservative and afraid of taking risks, especially on innovation... Coupled with young consumers who are motivated to spend because they have the purchasing power, job security and faith in the economy!
Europe now has 0 companies left in the global top 25. What needs to happen for that to change by 2030?
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فخورون بانضمام الرئيسة التنفيذية لاستراتيجية تجربة العميل، @TheManalyst إلى لجنة تحكيم جمعية تجربة العميل مع نخبة من الخبراء والمتميزين. ونتطلع إلى مشاركتكم أبرز لحظات الفعالية وأفضل المبادرات في تجربة العميل لهذا العام في المملكة العربية السعودية!
اكتشف نخبة الخبراء في تجربة العميل في نسختها الثالثة تجمع جائزة تجربة العميل السعودية قادة يقيّمون التميّز ويحتفون بالتجارب الملهمة. سجّل مبادرتك الآن عبر saudicxa.com ✨حيث يتحول التميز إلى هوية مستدامة #SCXA26 #SaudiCXA #تجربة_العميل #التميّز_في_الخدمة
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There is already research that students who use AI tools for research often achieve better outcomes (faster work, clearer focus, and increased engagement) but at the cost of deep learning and critical thinking. – at Düsseldorf, Germany
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How to become a solopreneur: (even if you have less than 5k followers) 1. Pick a high-value skill 2. Create a simple landing page 3. Use AI to write page copy that converts 4. CTA should be "book a discovery call" 5. Create 90 days' worth of ideas with AI 6. Write content for one idea daily 7. Go to LinkedIn and publish them 8. Answer questions when people ask 9. If they have more, ask them to book 10. Walk them through 6 questions: - What's the problem? - What have you tried? - How did it work? - What is that costing you? - How big of a priority is it to fix? - When are you hoping to have it fixed? 11. Send a recap about what you learned. 12. Describe how you'd fix the problem. 13. Explain how much it will cost. 14. Explain how long it will take. 15. Back into when they'll need it fixed by. 16. Ask them if they want to start. 17. If "no", try again tomorrow. 18. If "yes", send them a payment link. Congrats. You're running a business. P.S. Yes, I understand employment agreements and non-competes. Check them both, obviously. P.P.S. There are 100x more decision-makers looking for help on LinkedIn.
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This is the next level strategy you should be adopting in digital/#socialmedia marketing!
Stop focusing on tactics: • When to post • What app to use • How often to publish • What platform to write on Start focusing on strategy: • Testing your assumptions • Solving specific problems • Unlocking specific benefits • Iterating, learning, and questioning
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"Work with purpose—not pressure." is probably how I always defined my work ethics. Hopefully, not everyone needs a near-death experience to redefine how they approach work!
What actually happens when people nearly die? It changes how they work—completely. They stop chasing titles. And start chasing meaning. 🧵
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We need a strategy of how to use #AI, not just in business, but also in our personal lives... That's how we would let AI serve us, not shape us. Well said, Ronnie Sheth, CEO of Sennen Group! #DubaiAIFestival – at United Arab Emirates
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OK I actually did end up going to Shanghai and Chengdu part of my South East Asian trip! And I was impressed though I didn't use much beyond Deepseek, Amap, Wechat/Alipay... But it was smooth, with the exception of Deepseek being full of BS at times, giving me wrong directions 😂 – at United Arab Emirates
Perhaps it's wise to include China in my #southeastasia trip, after South Korea and Japan 🤔
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I've registered to attend Arabian #Travel Market in #Dubai from April 28 to May 1. Is anyone I know going? See you there! invt.io/1txbbd5t1oe 🌍✈️ #ATMDubai2025 #TourismInnovation – at United Arab Emirates
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Perhaps it's wise to include China in my #southeastasia trip, after South Korea and Japan 🤔 – at Khánh Hòa, Vietnam
I'm Singaporean. Singapore is famous for being advanced. But it's NOTHING compared to what I just saw in my 15-day China trip. Here's 7 shocking technology I saw in China this month:
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Today and for the next 2 days, I am at #SeamlessKSA to hear from local and international experts on #fintech, #payments, #logistics, #ecommerce, #retail, and #DigitalMarketing. If you're here, say hi! If you're not, register and get your free ticket here terrapinn.com/exhibition/sea…
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