Ryan Keys

“Out of 100 men, 1 will read the Bible the other 99 will read the Christian.” Out of 100 men, 1 will start the business the other 99 will watch. You are always being watched. You always have the opportunity to change someone’s life. Keep this at the front of your thoughts.

When it comes to sales. Don't sleep on Anchoring. We see it all the time for a reason. Mark out the $30 and put a $19 right next to it. By anchoring the last price we instill FOMO. The fear is the price will soon go back up.

“10% of business owners do 90% of the sales.” - Someone smart.

We don’t know who discovered water but it wasn’t a fish. Being too close to a situation is the reason you keep making bad choices. Sometimes you need an outside perspective to help you identify shortcomings.

***Price Length Effect*** 99 > 100 70 > 70.00 40k > 40,000 This even works with words. “One seven five” is better than “one hundred and seventy five.” Don’t drop your price. Just shorten it.

Pro tip: Research "Color Psychology. Understanding which colors drive which emotions can make a huge difference when it comes to clients clicking "Book now" or forgetting about you.

- Slimy - Pushy - Fake - Difficult - Annoying These are just some of the complaints most of the population has when it comes to salesmen. This is good news. It means the biggest "Hack" to landing more clients is... Treat people like humans. Not numbers.

Do whatever you have to do to get feedback. Pay the person Do free work for the person. Whatever you have to do. Do it. Feedback is the fuel to growth.

If you aren’t proactive with your goals. Your impulse to dream will slowly be beaten out of you by the experiences of life.

Be careful when doing email giveaways. They can attract. - Freebie seekers - Unsubscribers - Low open rates. Food for thought: What if instead of begging people to join your newsletter... You created a barrier to entry... Think about the quality of that audience...

If you catch yourself spending 10 minutes thinking you can’t do something. Spend 20 minutes telling yourself you can.

A $1200 computer will sell faster than a $1,200 computer. Why? The Comma Effect. Commas create breaks in reading. Making the number seem larger. Remove the comma and people automatically think in terms of hundreds instead of thousands.

You cannot charge more than what your skill set is worth.

Don't let your level of excitement dictate your effort.

"Never and worst" Work better than "Always and best" When it comes to headlines. Negative superlatives work 30% better than positive ones.