“When you try to motivate people to do things that they struggle to do, you also send them the not-so-subtle message that you don't think they're trying hard enough.” It can be frustrating when people do things we don't want them to. A friend cancels plans at the last minute. A child refuses to get dressed for school. Before long, resentment sets in. The temptation is to push harder. More reminders, more rules, more consequences. But the techniques we use to get people to alter their behavior are often strikingly ineffective. This week, psychologist @stuartablon explains why these methods fail, and offers better ways to help the people we care about make lasting change. hiddenbrain.org/podcast/refr…