The global influencer marketing agency helping industry-leading brands craft unique collaborations with the right creators and celebrities 🎮
London, United Kingdom
Joined September 2021
- Tweets26
- Following35
- Followers130
- Likes498
🎮🚀 Gaming's rise is unstoppable.
It can be a goldmine for marketers, offering innovative ways to connect.
Ignore gaming? That's not an option!
#ThisIsAFK #ElevateYourGame
👀 Burger King's $5 Twitch ad stirred debate: Clever marketing or exploitative?
Our take: Such tactics should be one-offs to avoid negative impacts on digital ecosystems and creators.
But what are your thoughts on ethical marketing boundaries?
#ThisIsAFK #ElevateYourGame 💡
🚀 Twitch can revolutionise your marketing
Precision tracking, niche audience reach, trusted streamers for authentic connections. Plus, dynamic, interactive AFK Overlays. Real-time feedback for effective campaigns.
Not just for gaming, Twitch is a platform for all brands. 💪📈
🎮 Uber Eats vs Burger King
Our campaign was an authentic, immersive campaign, scoring a colossal ROI and gamer love.
Burger King's Twitch bot tactic was clever but stirred anger in creators.
In gaming, we know it's all about genuine connections and respect.
Thoughts? 🤔
Unboxing our 'Bespoke Post' YouTube success 🚀
At AFK, we blend marketing with authentic storytelling.
Want to elevate your brand? Connect with us 👀
#ElevateYourGame
🎮🚀 Brand storytelling 🤝 Gaming
Engage audiences interactively, transforming players into brand advocates.
🕹 Dive into in-game ads & branded virtual content, blending gaming with authentic advertising.
#ThisIsAFK #ElevateYourGame
Burger King's 2020 Twitch promotion sparked debate by using a bot to advertise on streams.👀
Influencers felt it hijacked their content, undermining sponsorships.
Others praised the 'back door' marketing tactic. Was it exploitation or smart?
Your thoughts?🤔
#ElevateYourGame
Elevating creator activations with our cutting-edge tech 🚀
At AFK, we're reshaping the space with the best overlays around.
Ready to change your stream's dynamic instantly and boost your brand at crucial moments? 📈
Contact us to transform your brand now! 🤝
#ElevateYourGame
Want to connect your brand with a new audience? 🎮
Our collaboration with Uber Eats & Blizzard Activision transformed food delivery into an immersive WoW experience.
With 5.5M Twitch impressions & high ROAS, we prove gaming's power in brand innovation. 🚀
#ElevateYourGame
Turning an underdog into a core member of the gaming community 🤝 AFK
We teamed up with Blizzard Activision & Uber Eats, combining the right creators with a strong creative narrative authentic to their audience.
11 Creators
17.5K ACCV
5.5M Twitch Impressions🚀
#ElevateYourGame
🚀 AFK 2023 in review:
260 campaigns, 820M video views on Twitch, YouTube, TikTok, X, Instagram
1B+ hours watched on Twitch, and 42M downloads from our podcasts
Ready to push further in 2024. Join us in shaping the future of creator marketing 🎮
#ElevateYourGame
AFK ensured Razer's new chair lineup was a hit by letting creators do what they do best - create.
We partnered with 24 top creators on Twitch, YouTube, and TikTok, unleashing their talent to engage an enthusiastic audience. 🎮
The results speak for themselves.👇📈
#ThisIsAFK
RESTRICTing @tiktok_us: why it must be stopped ⚠
In @techradar's latest article, @AfkMarvin, Managing Director AFK Digital, shares his apprehensions regarding the potential ban and consequences small businesses will face.
#ThisIsAFK
techradar.com/features/the-p…
AFK retweeted
In an attempt to keep it inclusive, the @Olympics will feature digital versions of its traditional sports, instead of classic esports titles.
@itsMattWoods tells @guardian that the announcement brought disappointment to the esports community.
#ThisIsAFK
theguardian.com/games/2023/m…
AFK retweeted
📢 The @Olympics revealed the #OlympicsEsportsSeries games 📢
Reactions were mixed. From excitement over esports being part of the #Olympics, to confusion over the games selection.
Read @itsMattWoods's thoughts on the topic, on @Digiday!
#ThisIsAFK
digiday.com/marketing/why-th…
AFK retweeted
Influencer marketing is bold.
It has to be to survive a competitive industry, a pandemic, and a potential financial recession...
@RollingStone and @itsMattWoods highlight how businesses can dynamise strategies to face the challenges ahead.
#ThisIsAFK
rollingstone.com/culture-cou…
AFK retweeted
AFK's CEO, Matt, is running his first 5K for @RaidenScience this weekend! 🏃💨
If you can, please consider donating to a phenomenal cause using the link below ⬇️
rsf.donordrive.com/index.cfm…
I've signed myself up for my first ever 5K charity run supporting Raiden Science Foundation!
Very appreciate for all donations but only if you are in a position to do so do.nr/xajy7s
AFK retweeted
AFK have a brand-new look AND website!
We'd felt for a while that our brand could do better at reflecting the quality of our work and the fact that we're a dynamic, industry-leading organisation.
Check us out: thisisafk.com
#ThisIsAFK #ElevateYourGame
