Tim Dyrdin

I should have murdered myself earlier... I remember I always wanted to be someone else, a better version of me, but I wanted to keep the things from my previous version, which I loved very much in me too. That just doesn't work, so you have to murder yourself. Yeah, you have to murder yourself, and then the brand-new life starts. Murdering yourself is painful. It's death, but rebirth without ashes just doesn't work. Just doesn't work. No man is safe from the fire by running from its heat. You pass through it, or you stay exactly who you were. I dare you to pick that hard call you've been avoiding and do it before dinner. Walk through the fire and let the ashes fall. It won't destroy. On the contrary, it will purify. Godspeed.

My Cyprus people. Where are you locking in from today?

My parents moved me from Russia to Cyprus when I was two years old, so I can't take much credit for that decision lol. I've lived in more than one country since then, and I just came back from a long stretch in Mexico. Mexico is great, but nothing I've found anywhere compares to this island. The connections I've built here over the years are the real blessing. It's a place where I know people and they know me. So it makes me extremely happy to see so many entrepreneurs flooding in right now. Cyprus is the shit, and if you are here, you picked the right island.

One of my favourite things is sitting on my balcony and looking at the Cypriot clouds. I feel like Cyprus has the most unique clouds 😅

For those who blame the clown for acting like a clown. Got a question for you. Why do you keep going to the circus?

The most dangerous thing to do in your content system with a missed deadline is move it to today. I call it Deadline Laundering, and we banned it. When a task is late, the easy move is to push the due date to today so the board looks clean. Nobody gets called out, the dashboard turns green, and you lose the only record that anything went wrong. Our rule is written into our automation: a due date never moves forward to today. A missed date stays visibly missed. It feels harsh the first week. But you get an honest report because you can see exactly where work gets stuck, and you fix the real problem instead of covering it up. So be careful with always green boards hah. Godspeed

If you care about what other people think, destroy your reputation once in your life. After that you stop thinking about bullshit like that. I destroyed mine when I was a teenager, and I've never worried about it since. You're in this world for a split second, so act like it. People think far too much of themselves.

Almost everyone who wants a new life is stuck under something I call the 30-Kilo Ceiling, and most of them will stay under it for years without ever knowing it's there. The 30-Kilo Ceiling has nothing to do with how smart you are or how hard you work. It comes from a difference most people never think about, the difference between the world and your reality. The world is what the Almighty created. It's objective, and none of us can understand all of it. So each of us lives in a small reality of our own, the part we do understand. A new life means expanding that reality, and every expansion brings tension. More responsibility, more mistakes, more employees. Whatever it is, by definition there's more of it. You already know you can handle the amount you have now. Whether you can handle more is an open question. Picture a barbell. You can lift 30 kilos and hold them. 100 kilos, maybe not. Maybe the bar crushes you. The distance between the weight you know you can hold and the weight you aren't sure about is the 30-Kilo Ceiling. Staying under the 30-Kilo Ceiling starts holding you in place and convincing you that your small reality is the whole world. People live like that for years. There are only two ways through the 30-Kilo Ceiling. The first is power. The ability to withstand tension. The second is love, as an ability, which is something other than the feeling. It's the ability to take the energy of that tension and turn it into concrete action. Whether that action is creative or not matters less than people think. What matters is that it's alive, because anything alive can move. If it isn't alive, it adds more static and more resistance to every change you try to make. So please, work on your power or your love, because nothing else lifts the 30-Kilo Ceiling. Godspeed, comrade.

The scariest truth is that whatever you can't walk away from owns you. The client who is 40% of your revenue owns you. He pays late and you still say Thank You. • The investor you need owns you. • The deal you "have to" close owns you. • The lifestyle you built owns you. Most people think freedom means having more revenue, more clients more options. I think freedom means being able to LOSE it. A man who can't walk away is a beggar. And it's tough man... • Firing your biggest client. • Turning down money. • Stopping the project you love because it drains your account. But walking away is not quitting. Quitting is leaving what's hard. Walking away is leaving what's comfortable for who you have to become. I dare you to write down three things in your business you could never walk away from. That list owns you. Then build until each one is a choice and not a need. A man who can walk away is lethal. Nobody owns him. Godspeed, comrade.

If you need someone to tell you the decision is right, you already made the wrong one.

383,000 views on YouTube in 3 weeks. Our process for making winners is different, comrade. Pizdets different. We don't copy other people's videos and put "our spin" on it. That's amateur hour. All of our top winners are original ideas. Period. Process for this one was simple: 1. Scroll 9gag. Find popular post in our niche. 2. Reposition that post for long-form YouTube algo. 3. Use winning thumbnail format we created ourselves. 4. Hide the big reveal until ~50% into the script. 5. Publish. Kick back. Let YouTube do its thing. Now step two might sound like we are copying someone else's content. Blyat' I know how it sounds. But the 9gag post was 21 words. TWENTY ONE WORDS, comrade. "Japanese biologist wins the Nobel Prize for discovering how the body eats its own damaged cells when it doesn't receive food." That's it. That's whole post. 21 words. Our script was 2,450+ words. We had to EXPAND this thing for YouTube. So really, we just found seed of a hook. Original post wasn't good enough to be YouTube hook by itself. We took the seed. We grew it into tree. 383,000 views later… creative hunch was right. So listen, comrade. If you find something unique… even if it is just dash, pinch, hint of something special… turn it into a video. A little touch of remarkable is already better than 99% of slop flooding the algorithm right now. It is working for us. It is working for our clients. It will work for you too. Onto the next.

MrBeast dropped brilliant YouTube advice on Theo Von's podcast. He talks about the key to getting 100 million views on a single video… But he says the answer is… cows. He says if you are driving down the road and see a cow, you ignore it. Boring. Brown thing eating grass. Move on. But if you instead see a PURPLE cow, you stare at it with awe. You stop the car. You film it. You text your wife. You never forget it. MrBeast says you need to make your videos the PURPLE COW. He learned this from a TED talk. That TED talk belongs to marketing legend Seth Godin. Published 18 years ago, blyat'. The advice has been sitting there for nearly two decades… and people are still cranking out brown cow content. Pizdets. Now I run a marketing firm that grows YouTube channels. I am biased like all marketers are biased. Pizdets I literally sell purple cows for a living. Take this with a grain of salt and a shot of vodka, comrade. But I will PROMISE you this: the purple cow advice will change how you make content forever. Our team obsesses over the purple cow philosophy. It has helped us pull 45 MILLION+ views and 3.6 million watch time hours in under 19 months… and these are not big sexy unhinged stunt channels. These are small, educational, talking-head channels. Boring on paper. The kind YouTube algorithm normally yawns at and rolls over to the next thing. Yet we make them go viral every month now. The purple cow is just a metaphor for creative differentiation. The key is making videos NOBODY has seen before. Your videos must feel new, novel, unlike anything the viewer has come across. Pizdets, like a slap to the face mid-scroll. Now you might have heard this before. Nothing new, right? OK comrade. Then why does everything look the SAME? Same shirtless fitness bro with the same dad-bod-to-Greek-statue arc. Same finance guy with the same beige thumbnail and the same shocked face. Same "self-improvement" video that looks like it was made in the same factory in the same week by the same intern, blyat'. The algorithm could be run by my babushka and she would notice the pattern. Differentiation is simple in theory. Pizdets harder to actually do. Everyone is so caught up in "modeling" other people's content *cough copying cough* because that is what is taught. "Find the winners on the market and do it for yourself." Yes yes I have heard the framework. I have ALSO seen what happens when people try it. Sure, you get the safety of posting a proven idea. But you take the risk of following in someone else's footprints. Footprints that already led somewhere. There is nothing left in those tracks, comrade. You become a brown cow. Plain. Boring. Ignored. Pizdets, the most depressing fate in content. Our philosophy is based on what Seth Godin started 18 years ago and what MrBeast is running with right now: Pioneer NEW content nobody has seen before. Craft NEW angles that are not popular right now. Even if it is only 1% unique, that 1% will get you 100x the results of making a "better" version of somebody else's video. Because as the saying goes: Better is not better. Different is better. The world's top YouTuber is saying it on a podcast. Seth Godin said it 18 years ago in a TED talk. Pizdets, comrade. The lesson has been there. The biggest creator on the planet just repeated it. And people will STILL keep cranking out brown cows. So as the founder of a YouTube firm, my advice is simple: Go all-in on being a purple cow. Be the weirdest one in the field. The cow with three eyes, blyat'. The one that scares the other cows. I promise it is the content skill of the future. We are already seeing the proof every week. Godspeed.

From ~200 views per video to 8,700 views for a small YouTube channel. Pizdets, comrade. Two hundred views to eight thousand seven hundred. That's 43x. Forty-three. I had to do the math twice because I thought my babushka wrote the report (it was @KyleAM15 actually). This is what you wait for as founder of YouTube agency. You sit there week after week. You write scripts. You design thumbnails. You publish. You stare at the view graph like an addict… refreshing… praying YouTube smiles on you today. Most weeks YouTube doesn't smile. YouTube doesn't even look at you. YouTube is busy laughing at MrBeast's sixth thumbnail variant, blyat'. But once in a while… YouTube turns its head. Just a little. And that's when the line goes UP. When you see something pop far above average… that is the data you double down on. Pizdets simple. Stop doing the things that don't work. Do the thing that worked. Repeat. Since doubling down, the following videos are now hitting 1,000-1,500 views consistently. Took us a round to get here. But now we have much clearer idea of how to blow this up. We found the rope. Now we pull the rope. Listen, comrade. We have clients with 1M+ views. We have clients sitting at 200,000 views per video. Cool numbers. Sexy numbers. But you know what gets me out of bed? Getting a big win for a small channel. Anybody can ride a wave that is already breaking. Big channels get easy mode. Pizdets, the algorithm bends down and kisses their feet. Real work? Going from 200 to 8,700 from nothing. Building the wave from scratch. THAT is the work. The process is simple actually. Pizdets simple. People keep asking me for the "secret framework" and I keep telling them… there is no secret framework. We study the market. We find gaps. We position videos in those gaps. We write the best damn scripts. We design the best damn packaging. We edit the best damn videos possible. Then we hit publish. And we wait, blyat'. There is no better feeling than the view graph ticking upwards. How high will it go? How far? Pizdets, that feeling does not get old. I am a grown man and I still refresh YouTube studio like teenager checking Instagram likes. Yes yes I admit it. Embarrassing, comrade. I do it anyway. But I have taught myself something hard: YouTube owes me NOTHING. YouTube owes my team NOTHING. YouTube doesn't care I flew 20 hours, drank too much coffee, bled on the keyboard. YouTube will simply reward us with views… IF we give them a video that keeps people on THEIR platform longer. Period. Pizdets, that's the whole game. So I tell my team every week: Don't get so obsessed with hooks and frameworks and "what the algorithm wants"… that you forget to make a video people actually want to watch. Make video people want to watch. Pizdets simple. Yes yes simple. Follow this and you will never go wrong. Gospeed.

A YouTube channel with 62 million followers just hired a Chief Content Officer. Pizdets. Pay attention to this one, comrade. They were five college roommates filming trick shots in 2009. Called themselves Dude Perfect. They've since raised $100M from Highmount Capital. They are building a theme park. 20 BILLION views on YouTube alone. But Dude Perfect is STILL hiring someone to take their content further. And they didn't hire some random chump. They interviewed 50 people. Hired Kevin Sabbe. Worked at Warner Bros. Worked at Fox. Scaled media across TV, film, and digital for over a decade. Kevin will hold a C-level position to help Dude Perfect build a media empire. Goal? Build what is called a "Disney flywheel." Content spins off new business lines. New shows to expand out of the younger audience. An outdoors channel. A sports podcast with new on-screen talent. Live arena tours. A merch and sporting goods line. A food & beverage play launching this summer. Each arm feeds the next. Content drives audience. Audience drives products. Products drive revenue back into content. Pizdets, beautiful loop. Dude Perfect is not the only one doing this. MrBeast doing it. Steven Bartlett (Diary Of A CEO) doing it. Listen, comrade. If you are a founder, here is why this matters to you: The Chief Content Officer will become one of the most important roles in modern marketing. I predicted this one year ago. Because I saw the demand for it firsthand. I run a YouTube marketing firm. 3.6 MILLION watch time hours generated in under 19 months. Not only have we gotten more interest in content than ever before… I've also seen what other big creators are doing behind the scenes. And the results they are getting. I tripled down on this ever since. Pizdets. Organic social is the biggest arbitrage for getting new business right now. You own distribution. You control the narrative. You reach new audience directly. Without paying for ads. Without begging influencers. Yes yes free. Dude Perfect has 62 million subscribers and 20 billion views. And they STILL looked at 50 candidates to find the right person to own their media strategy. That should tell you something, comrade. If you are new to content and don't know where to start, do this: Hire one cracked content kid who grew up on the internet and hasn't touched grass. Pizdets, you know the type. Make sure they understand your message. Your offer. Your positioning. Then? Give them the freedom to go crazy. And you will quickly see why CCOs are the future. Onto the next.

I remember when we hit a viral YouTube video in the spirituality niche... one of my favorite accounts comrade. This helped us cross 100,000 subscribers recently on this channel. Pizdets. It took a LOT of testing to find the angles and emotions that this market responds to on YouTube. But once we found it… We doubled down. And 2x'd the growth curve. Listen, comrade. YouTube is hard. NOT because it might not work. There is a strong chance YOU can win on YouTube too. It's hard because it can take a while to find the winning combination of elements. Pizdets, sometimes 6 months. Sometimes a year. Yes yes a year. Here is how we do it: 1 - Test WIDE. Try a bunch of new things. Bring your wild creative ideas to life. See what hits. See what dies. Ideas. Angles. Titles. Thumbnails. Emotions. Script structures. All of it. Throw it at the wall, blyat'. 2 - Test DEEP. Take anything from step 1 that got at least 3x-5x the baseline… and double down. You're still testing. But now you are testing inside what already works. 3 - Maximize. Take the findings from steps 1 and 2 and double down AGAIN. By now you should be doing 80% what works, 20% testing. Not a hard rule. But that's the shape, comrade. We can never guarantee WHEN something will work. But we can guarantee we have the best damn process to eventually figure it out. Godspeed!

You know how Hormozi started a new YouTube channel? He's posting ~15 long-form videos per DAY, comrade. He even posted 27 long-forms in ONE day. TWENTY SEVEN. Pizdets. Most content-savvy founders don't even publish that much in 6 MONTHS. Now I get it. Easy to talk about unicorns like Hormozi to prove a point. He's an outlier. Plus I run a marketing firm that grows channels too. I'm biased. I know that, blyat'. But over the last 19 months, a TON more businesses have been reaching out about growing on YouTube. Demand is higher than ever. And yet nobody really knows what they're getting into. After generating 45 million views and 3.6 million watch time hours myself, here's what I can tell you about Hormozi's ~15 videos a day: 1 - YouTube is becoming a volume game. The more, the better. Pizdets simple math. But this is NOT a good approach for 99% of people. Because your videos will fall flat if you don't find market gaps, build positioning, or develop a unique POV. The creative strategy work matters more than ever now. Nail this first. Then ramp up volume. 2 - You need to think like media company. Hormozi doesn't sit down, script out, and record 15 videos a day. That's impossible, comrade. He can publish so many because he CLIPS them from live events and call-in shows. This means he's already producing ungodly amount of content somewhere else and repurposing it. This is the future for smart founders who can talk all day. If you hate making content but know you need it… this is your model. 3 - YouTube is too important now. We all know we should work on the 1-2 most important things in our business. The things that create the most leverage. But very few people turn to content. Especially YouTube. Yes yes that is starting to change fast. But we are still early, comrade. Organic social is arguably one of the top priorities in marketing today. Massive arbitrage with organic reach. Pizdets, free distribution. Again. I'm biased. Blyat'. But I have never had a client say "I wish I waited longer to start." This is the future of marketing. Onto the next.

We got a testimonial from a 1M+ subscriber YouTube channel, comrade. Pizdets, this one means something. This is not from a beginner. This is from a team that already has 1M+ subs. 300M+ views. They KNOW YouTube. And they still hired us… to improve what they already had figured out. Read it: "I'm the CMO for Paul Saladino, MD. Our channel has over 1M subscribers and 300M+ views, so we already understand how YouTube works. We brought in One Billion Media to experiment with different packaging and thumbnails. Within the first two months, working with my team, our average views per video climbed to ~300k, and one video reached over 600k views in the first month. They were easy to work with and clearly know YouTube. If you're serious about growing your channel, they're a solid team to work with." That is the kind of testimonial that means something, comrade. Not a beginner who saw their first video pop. Pros saying we helped them get sharper. Pizdets, this IS the work. Listen. If you want to grow on YouTube… hit me up. Let's talk. Godspeed.

My team and I love clickbait. Pizdets, we love it. We even have a simple rule about it. Every video has to be pushed 1-2 levels toward clickbait. That's the rule. It's controversial. A lot of people don't agree. They clutch pearls and tell us we are corrupting "the craft." Blyat'. But if you've had any success on social media, you know exactly why this is important. What's credible is rarely what's clickable, comrade. So many people take pride in being honest, accurate, playing it safe. Look how academic I am. Look how respectable I am. Look how carefully I worded that title. Pizdets boring. This is exactly why these people LOSE the content game. And the content game is a game I argue every modern operator should learn how to play. Ignore it at your own peril. Real problem? People think you can't have the best of both worlds. You CAN come across as legit AND get a lot of traction on social media… You just have to be willing to push 1-2 levels of clickbait. Not 5. Not 10. ONE TO TWO. Push not enough? Your content is boring. Nobody watches. Push too far? Viewer feels cheated. Clicks away. YouTube penalizes the video. Pizdets, you wasted a week of work. But there is sweet spot in the middle. A spot where you can be more sensational AND still get people to watch all the way through. This has helped us earn over 3.6 MILLION watch time hours on YouTube. WATCH TIME, comrade. Haha. People actually watching our videos. Not impressions. Not bla bla "reach." Because there is a funny thing about human nature we figured out: Viewers are forgiving of a little bit of clickbait… IF you deliver on the core promise. The viewer will keep watching. Will engage. Will love your brand. DESPITE the clickbait. This is the difference between a video that flops and a video that gets half a million views. I promise you, comrade. What you think is "too much" is probably not enough. You will build much bigger brand and reputation if people actually consume what you are saying. Not what you wished you said. Onto the next.

The billionaire who helped build the algorithm… then blamed it for destroying society… is now using it to go viral. Pizdets, comrade. Story of our times. Sam Charles was telling me he was scrolling social media and saw a video pop up. "30 Years of Business Advice in 13 Minutes (from a Billionaire)." I know he normally ignore this kind of slop… until he saw who it was from. Chamath Palihapitiya. Employee 87 at Facebook. VP of User Growth. This is the man responsible for "growth hacking." Helped Facebook build the algorithm that hit ONE BILLION users. Then he quit. Started talking AGAINST Facebook. Said the algorithm is destroying how society works. Said it leaves people feeling more empty. More alone. But now? Chamath is using the algorithm himself. 500k+ views on his first video in under two weeks. You might call it ironic. Hypocritical even. Here is a guy who said the algorithm was bad for society… and now he's riding the same wave. But I disagree, comrade. For one reason only: He's doing it on YOUTUBE. Sam Charles and I are founders of "social media" company. And even I believe social media is ripping us apart from the inside. But only because of short-form brain rot. The endless scroll. The dopamine drip. The 15-second slop that hijacks your nervous system before you can even think. That's why we started a YOUTUBE company. I believe deep, educational, long-form content can actually save us from brain rot. Long-form is medicine. Short-form is cocaine. Pizdets, that's the whole difference. And that's why we like that Chamath is on YouTube. Where else can you talk about debt as a philosophical trap… epistemological survival strategies… how a drowning mouse experiment explains human potential… And STILL get half a million views? Definitely not in a 30-second short, blyat'. I learned this early: the algorithm itself is not bad. Just the medium we use to consume the information. And the information itself. This is why I believe YouTube is the future, comrade. Long-form wins. Always. Onto the next.