Built a 7-Figure Handyman Company in 12mo, Scaling in public to a $100M exit

Joined February 2025
If you have been considering buying a handyman franchise. DM me instead
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greatest form of flattery? Seeing others copy our branding... but also back tf off 😂
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I've really had to come to terms with the fact that disappointing clients is going to be part of any business. I remember wanting to provide clients with a set day and time, no "Arrival Window".. I wanted to have a "no change order" guarantee. Wanted to make sure workmanship was never an issue. So I built out the perfect systems to provide that level of service only to realize... I should have built the systems around WHEN something goes wrong, knowing that it will. Too many people build their systems around if everything goes right. Sounds good in theory, horrible in practice. Our goal is to reduce the amount of warranties, reduce the arrival window timeframe, reduce rescheduling, reduce change orders.. but I'd be stupid to think those things won't happen (About every day at our level).
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Marketing that generates $1.2M in handyman revenue per year.. Google Business Profile (Reviews) Yard Signs Door Hangers Wrapped Vans Facebook Community Groups BNI Networking Groups Realtor Preferred Vendor Local Service Ads Community Events (Tailgates, Farmers Markets, Trade shows) Website SEO with auto booking Referrals We spend less than 8% / mo with online marketing.. around $1,000/mo on yard signs and door hangers. $500/yr for realtor vendor (For an entire office of 400 agents), a few thousand a year on community events... Bottom line - it's so doable for anyone regardless of budget.
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If you or someone you know works for Bill .com (Divvy) I want to chat…
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Here’s how to build your hourly labor rate Say you pay $35/hr.. $35 x 1.40 =$49.00 This includes the labor burden $49 x 50 (hrs) =$2,450 This includes 10hrs of OT $2,450 / 40 =$61.25 This brings that calc back to 40hr a week $61.25 / .55 =$111.36 Utilization rates ($111.36 is how much it costs you as a company per billable hour per tech) $111.36 / .45 =$247.47 This accounts for a 55% GP margin $247.47 / .90 =$274.97 This allows you to discount your members 10% and still meet margin Aka - if you pay $35/hr with benefits, to hit a 55% margin on your labor you should charge $275/hr
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Number one question I get asked “How do you get your average ticket so high for handyman?” ($1,850 YTD) Well for starters raise your prices
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Why can't legal docs be plain English?
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In august we launched a membership primarily to focus on re activating past customers. We've had a major focus on creating consistency with new leads so we can have more predictable growth, but also recognize the $ we have spent on existing leads already. The goal was to use the membership as a way to consistently engage with our active customer base and remain top of mind instead of waiting for something to break and hoping they remember to call us. Biggest lesson we learned.. no need to overcomplicate the membership. Just put something simple on paper with an offer, a discount, and a problem solved.. We've sold 70 memberships and so far in October our repeat customer revenue is MORE than our new customer revenue for the first time ever.
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Heard something today that reinforced the importance of systems, especially in a small growing business… Systems exist so standards don’t depend on mood, memory or motivation. They remove guesswork, reduce emotional decisions, and keep expectations clear when it sometimes would be easier to lower them.
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Publicly checking in on my boy @ToddLlewellyn
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If I could go back to day one of starting Handy’s I’d absolutely apply for as big of a line of credit as possible. That would have helped us hire better talent earlier in the process without worry of missing payroll Other people’s money, used correctly is something you should absolutely be considering when starting a biz
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So tempted to do a full Milwaukee pack out in our next van 👀👀 Has anyone done this? Really focusing on job site efficiency right now and van organization is a huge part of the puzzle.
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I almost bought a $350k fence franchise. Started from scratch with $5k instead. Cash flowed 100% of growth. 3 years later, we’ll beat 99% of their franchisees in revenue and profit. Best $345k I never spent.
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I think I have a borderline toxic abundance mentality 😂 If we need $30k by Friday, my brain immediately goes to “I’ll figure it out.” Doesn’t matter if I have absolutely no idea HOW I’m going to figure it out. I’m just convinced I will. It’s probably the same mentality that’s allowed me to build Handy’s into what it is today. And the exact same mentality that’s put me in situations I had absolutely no business getting myself into. My greatest strength might genuinely be my biggest liability lol
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👀👀👀
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Started Handy’s with $550, in twelve months grew to $1M a year in revenue… Average territory of ace and Mr handyman is $700k I have no royalties I have no territory restrictions It’s my brand, I make creative decisions And I saved $150k in fees, and a 10 year contract
I almost bought a $350k fence franchise. Started from scratch with $5k instead. Cash flowed 100% of growth. 3 years later, we’ll beat 99% of their franchisees in revenue and profit. Best $345k I never spent.
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Everyone is talking about AI agent this, AI Agent that... which I agree with.. However, we have had two virtual assistants since we started the business and they have handled 100% of the customer communications, scheduling, dispatching, follow up, data entry, job costing, material ordering, and executive assistant work. All for a combined $3200/mo We get more output from them than any other single employee we have ever hired. SO many small business owners fear hiring someone because of the cost.. well, I promise you $8/hr for a full time employee will probably make you 100x what you can do without them.
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When we first started hiring techs for skill, not culture the second a rain drop fell from the sky everyone called out for the day because they “couldn’t get the job done in those conditions” When we started hiring for culture instead, these are the messages we get in the company chat during a rain storm!!
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End of October is looking STRONG $160k in completed revenue (5 techs) $170k in new sales (2 sales reps) sitting at a 60% GP margin Might be time to get some new GBPs ramped up for doubling the business in 2027!
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