WE DIDI IT! In a major BDS win for human rights activists against financial institutions complicit in Israel’s 76-year-old regime of settler colonialism, apartheid and now genocide, French multinational insurer @AXA was forced to sell its investments in all major Israeli banks. These banks are considered the backbone of Israel’s illegal settlement enterprise on occupied Palestinian stolen lands. The global “Stop AXA Assistance to Israeli Apartheid” campaign targeted AXA’s investment in Israeli banks and Elbit Systems for their complicity in Israel’s illegal settlements in the occupied West Bank, which constitute war crimes under international law, and for other grave violations of Palestinian human rights. The company faced divestment pressure, reputational damage and a consumer boycott campaign. This is also your win. You were one of thousands to call for #AXADivest and #BoycottAXA, ending your contract with the brand. You protested outside AXA offices and organized disruptive creative actions at every AXA shareholders’ meeting. You sent thousands of tweets, emails and letters to AXA CEOs, calling out AXA’s hypocrisy. As Israel’s live streamed genocide against 2.3 million Palestinians in Gaza continues, it is hard to celebrate anything other than an end to the genocide and the beginning of justice. AXA is not off the hook, though. Amidst Israel’s live streamed genocide in Gaza against 2.3 million Palestinians, the coalition will continue to monitor AXA’s investments to make sure it is not complicit in the ongoing genocide. Watch this space!