growth & go-to-market for crypto, fintech and ai products ex @DeblockApp @Ledger
Paris
Joined November 2022
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300+ partnerships across Deblock, Ledger and many more taught me one thing: the announcement is the easy part
before signing, agree on who does the work after, and what should change for users
otherwise each team assumes the other one turns the tweet into adoption
underrated part of Anthropic's Google Cloud launch: companies can pay for Claude on their existing Google Cloud bill, and it counts toward their cloud commitment
a team can want your product and still never get the spend approved
if your buyer already has a cloud budget, sell inside it
i started the @DeblockApp partnership in French Polynesia
seeing a local say it changed banking out there hits different
having the same bank as someone in Paris when you live 16,000 km away should just be normal
working on the same idea for AI now... tba
En Polynésie, Deblock a révolutionné l'environnement bancaire (je pèse mes mots)
Nous faisant passer d'une ambiance soviétique à une situation similaire, voire meilleure qu'en Europe
Je prédis que @neverlessapp va suivre la même trajectoire pour l'investissement patrimonial
Mark my words
2020: you launch a product and buy ads.
2026: you launch a product and about 20 creators decide whether it exists.
Most founders still budget like it didn't, then wonder why paid stopped working.
I ran GTM for cards at @Ledger .
The card itself is about 5% of the work.
The other 95% is issuers, BIN sponsors, scheme rules, compliance sign off, and roughly 40 edge cases living in one spreadsheet that a single person fully understands.
Everyone treats fintech as a design problem. It's a logistics business wearing a design system.
The best job I ever had, I was underqualified for.
Everyone in that room knew more than me. Nobody said it out loud, and nobody asked me to leave either.
I spent months waiting to get found out. That was the whole point.
The roles that look best on LinkedIn and the roles that actually build you are almost never the same one.
Europe doesn't have a talent problem.
@Revolut @Adyen @Klarna @Ledger @MistralAI @DeblockApp. All world-class, all under-narrated.
American companies ship a changelog and call it a revolution. We ship a revolution and call it a changelog.
Build loud.
Spent 2.5 years building Deblock's marketing and community from zero. Launch, first users, first 100K.
Now more than 1 in 8 dollars spent on a crypto card worldwide runs through it.
Proud of this team. Let that sink in indeed 🔲
We never share Deblock’s numbers. Not because we can’t. Because competitors don’t need free data, and vanity metrics don’t build companies. Today, we’re breaking that rule. Once.
🎉 €1B in total card volume.
📈 Growing 20% MoM.
💳 €100M+ monthly volume.
That last number matters. That’s >13% of GLOBAL crypto card volume. In other words: more than 1 in 8 dollars spent on a crypto card worldwide runs through Deblock.
Let that sink in.
Tiokay retweeted
A startup idea that only works if there are already a significant number of people using it is not a valid startup idea. There has to be some subset of users who need what you're making so desperately that they'll use it even if no one else is.
Tiokay retweeted
The shift is just getting started.
Nobody's ready for @Memory_agent 👀
Team's cooking fr @Tiokay_ @taro_ydz @L3KKRL
At Omnipresent, We incubate. We build.
Introducing our first product a marketing tool that enables an entirely different way of operating.
Our CTO @taro_ydz developed an in-house stack using @openclaw, @Kimi_Moonshot, and @claudeai built to move faster, hit harder, and scale beyond what off-the-shelf tools allow.
What it unlocks:
– Sharper, faster marketing execution
– Distribution that scales beyond the obvious channels
– High-leverage creative angles that compound
- Marketing analytics and data you can trust
And this is just an experiment.
We are working on AI dashboard with new layers of insights , network scale effects , and a UI/UX bar that keeps moving up.
This is what building from the inside out looks like.
Tiokay retweeted
Been quiet lately. Here’s why and what’s next…
The past few months I’ve been heads down and hands on in Founder mode:
- mentoring the @Omnipresent team which now has expanded to a full time 30+ marketing, design, video, UI/UX, AI product and VC team all in one
- working closely with our portfolio founders on TGEs not just on GTM but product, fundraising and listing strateiges
- building key long term relationships with institutions, VCs, LPs, MMs whom we continue to collaborate with closely.
during the 3 month sprint, we launched 2 TGEs >150M, launched our own AI product, started Constellation (our own Creator network) and now we are moving faster and stronger with few more TGEs in the pipeline for Q1 including a layer 1 @nesaorg
Real impact happens off the timeline. I could’ve been posting daily for vanity metrics, but I chose to show up where it matters - in the rooms where real builders are grinding, where strategies are being stress-tested, where communities are being built the right way.
InfoFi died overnight. The signal-to-noise ratio on CT is finally improving. Real creators are being rewarded again. The performative BS is fading. And that makes me want to show up here differently.
So here’s the plan moving forward: I’m going to start sharing what we’re doing at Omnipresent to make our portfolio projects actually successful. Not the highlight reel - the real playbooks, the hard lessons, the strategies that work when budgets are tight and stakes are high. Because the best crypto and tech teams don’t need more hype. They need frameworks. They need guidance. They need to learn from people who’ve been in the trenches and know the difference between community theater and genuine engagement.
Most of all, they need emotional support and compassion because it’s a rough journey.
So I’m ready to mentor more people how to succeed in this space or maybe just be a truthful friend or connect you to someone who can. To share what’s working. To call out what’s not. To help you build projects that communities actually believe in. To not get rugged by bad actors.
So if you’re a founder building something real, an investor looking for signal in the noise, or a creator who wants to use their influence for projects that matter, stick around. We’re just getting started.
