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Titanic Effect

@TitanicEffect

Like the Titanic, startups make small decisions that seem harmless, but are catastrophic. The Titanic Effect shows startups how to navigate uncertainty.

 Indianapolis, IN
Joined June 2018
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Spent a few minutes talking with our friends in Australia about avoiding startup failure! whenitworked.com/the-warning…
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A Reminder about Picking Metrics for your Startup titaniceffect.com/blog/2021/…

A Reminder about Picking Metrics for your Startup — The Titanic Effect

It’s near the end of the year once again. And the end of the year always reminds us about metrics. We’ve suggested before that it’s a good time to assess what’s working and what’s not. If you want a...

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Top Ten Misconceptions about Startup Strategy titaniceffect.com/blog/2021/…

Top Ten Misconceptions about Startup Strategy — The Titanic Effect

We were recently asked to do a webinar about startup strategies for an audience of angel investors. The reason we were asked to talk about this topic is because many people are confused about a...

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When Should Startups Punt, Pivot, or Proceed? titaniceffect.com/blog/2021/…
When Should Startups Punt, Pivot, or Proceed? — The Titanic Effect

When Should Startups Punt, Pivot, or Proceed? — The Titanic Effect

You may recall our “PEP” model for successful entrepreneurs—that success is based on a combination of Passion, Experience, and Persistence . We have another model grounded in Ps that has come up...

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Tips for Immigrants Who Want to Start a Business titaniceffect.com/blog/2021/…

Tips for Immigrants Who Want to Start a Business — The Titanic Effect

Guest Blogger Vivek Mukherjee, InspiredExpatriates.net If you are an immigrant intent on creating your dream life in the United States, you aren't alone. The country is home to upwards of 40 million...

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Startups Need a Plan to Increase Usage Occasions to Grow Faster titaniceffect.com/blog/2021/…
Startups Need a Plan to Increase Usage Occasions to Grow Faster — The Titanic Effect

Startups Need a Plan to Increase Usage Occasions to Grow Faster — The Titanic Effect

Since we are both startup advisors and business school professors, we keep our eyes open for academic research that might be useful for startups. One important iceberg in the marketing ocean is...

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What can Startups Learn from the Super Bowl Ads? titaniceffect.com/blog/2021/…
What can Startups Learn from the Super Bowl Ads? — The Titanic Effect

What can Startups Learn from the Super Bowl Ads? — The Titanic Effect

We mostly focus on startups and let’s be clear that few startups have the budget for a Super Bowl ad. Still, the Tactical Implementation iceberg in the Marketing Ocean is so fraught with challenges...

titaniceffect.com
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The Challenges of Dividing Equity Early in a Startup titaniceffect.com/blog/2021/…
The Challenges of Dividing Equity Early in a Startup — The Titanic Effect

The Challenges of Dividing Equity Early in a Startup — The Titanic Effect

This task can be thought of as either splitting hairs (since the startup is so new, who even knows if there’s anything real), or dividing the ocean (because its possibility is nearly endless). Alex...

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What Strategies Can Startups Use to Grow Revenue? titaniceffect.com/blog/2020/…

What Strategies Can Startups Use to Grow Revenue? — The Titanic Effect

Just last week, we were talking with a startup. They had aggressive plans to double sales in 2020 over the last year. And they hadn’t quite accomplished that. They had achieved an admirable 70%...

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Seth Godin and @profksaxton discuss working strategies for the pandemic! barrymoltz.com/small-busines… #startups
#611 How To Do Work You Love During a Global Pandemic - Barry Moltz

#611 How To Do Work You Love During a Global Pandemic - Barry Moltz

Listen to "#611 How To Do Work You Love During a Global Pandemic" on Spreaker.    

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How To De-Risk Your Startup titaniceffect.com/blog/2020/…
How To De-Risk Your Startup — The Titanic Effect

How To De-Risk Your Startup — The Titanic Effect

Aha, we got you! Actually, we want to talk about the whole notion that you can “de-risk” a startup. We frequently hear founders and investors make a statement like “This is a good investment because...

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The Six Immutable Laws of Startups (?) titaniceffect.com/blog/2020/…

The Six Immutable Laws of Startups (?) — The Titanic Effect

A friend asked us the other day: “It seems like the answer to a lot of startup questions is ‘It depends.’ Are there any hard and fast rules for startups?” For the most part, there is so much uncert...

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Going Pro as an Entrepreneur titaniceffect.com/blog/2020/…
Going Pro as an Entrepreneur — The Titanic Effect

Going Pro as an Entrepreneur — The Titanic Effect

In college, I was busy. As a pro, I am under pressure. As an introduction, I am Arthur Root, a co-founder of Nostra. At Nostra, our goal is to make the online shopping experience as similar as...

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How Much Will Your Startup Have To Pay For Insurance? titaniceffect.com/blog/2020/…
How Much Will Your Startup Have To Pay For Insurance? — The Titanic Effect

How Much Will Your Startup Have To Pay For Insurance? — The Titanic Effect

Launching a startup is a wonderful and proud moment. However, most entrepreneurs won’t have much time to enjoy the moment before it’s time to get down to serious business. When you start creating a...

titaniceffect.com
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Are Startup Innovators Born…Or Made? titaniceffect.com/blog/2020/…
Are Startup Innovators Born…Or Made? — The Titanic Effect

Are Startup Innovators Born…Or Made? — The Titanic Effect

Todd recently had an opportunity to write an article for The Conversation on innovators. The article explored what if anything makes entrepreneurs and innovators different from other people. Madam...

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An Update to “What REALLY Sank the Titanic?” titaniceffect.com/blog/2020/…
An Update to “What REALLY Sank the Titanic?” — The Titanic Effect

An Update to “What REALLY Sank the Titanic?” — The Titanic Effect

Early in our blogging history, we had a post titled – Startup Story: What REALLY Sank the Titanic? . Believe it or not, it’s not only the most read post on our blog overall, but also every single...

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How Venture Ecosystems Enable Startups To Succeed titaniceffect.com/blog/2020/…
How Venture Ecosystems Enable Startups To Succeed — The Titanic Effect

How Venture Ecosystems Enable Startups To Succeed — The Titanic Effect

The focus on “ecosystems” as a contributor to startup community success has recently begun to receive additional attention from academic researchers. A healthy and vibrant entrepreneurial or venture...

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Is Your Startup’s Measurement Just A Stick In The Sand? titaniceffect.com/blog/2020/…
Is Your Startup’s Measurement Just A Stick In The Sand? — The Titanic Effect

Is Your Startup’s Measurement Just A Stick In The Sand? — The Titanic Effect

One of our family’s favorite museums in the world is the Royal Cabinet of Mathematical and Physical Instruments (en Deutsche, Mathematisch-Physikalischer Salon) in Dresden, Germany. The Museum sits...

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Entrepreneurial Hustle Makes Startups Come Alive titaniceffect.com/blog/2020/…

Entrepreneurial Hustle Makes Startups Come Alive — The Titanic Effect

What do entrepreneurs do to navigate the uncertainty and difficulty of launching something new and novel with only a few resources on hand? This was the question that my co-authors (Regan Stevenson,...

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Startups May Need To Partner With “Competitors” In Trying Times titaniceffect.com/blog/2020/…

Startups May Need To Partner With “Competitors” In Trying Times — The Titanic Effect

When you are starting a company, you have challenges from so many different directions – competitors, customers, and even what we academics call the “macroenvironment” which is also known as the...

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