Picture this: Your fans found the clip before you published it. During live events, 85% of sports fans use TikTok as a second screen, and 94% of them are there to catch moments they missed. They’re not waiting for the highlights package. They’re hunting for the moment that happened two minutes ago. We call this the Clip-Velocity Gap: the distance between how many clips a moment deserves, how many actually go out, and how long that moment stays worth publishing (spoiler: it’s minutes, not hours). In our latest article, we break down: ⚽ What the data says about fan demand right now 🏈 Why more headcount won’t close the gap 🏀 What automation can’t (and shouldn’t) replace: editorial judgment, rights clearance and accuracy checks Plus there's a quick self-scorer to see if your team is whether your team's workflow is reactive, keeping up or real-time. Where does your matchday workflow land? 👉 hubs.ly/Q04Cf-hL0 #SportsMedia #SportsContent #AI #ContentProduction

Well, if it isn’t Tessa Kaday and Josh Morrow. Two of the humans eager to demo Trint’s AI at NAB Show New York. They’ll be at the Javits Center through tomorrow, joined by Jeff Kofman and Kev Olden. Come find us and see what Trint can do for your newsroom. #NABShowNY #NABShow #Broadcast #Journalism #MediaTech #AI

We’ve landed in New York for NAB Show 2026.  Got a workflow problem? Need to find a better way to integrate your existing tech stack? Or just fancy a chat with some industry experts on our team?  👉 Head over to booth 360 in the Javits Center today! #NABShowNY #NABShow #Broadcast #Journalism #MediaTech #AI

We could listen to Tessa Kaday share her knowledge all day every day... 🔊 Sound on for a snippet of our VP Product speaking in the latest episode of @thedppltd podcast. Tessa talks agentic workflows and how the Story Object Model is reshaping the relationship between media companies and technology suppliers. Tessa joined industry experts Maarten Verwaest, Larissa Görner-Meeus and Lyndsay Yerbic in this episode on 'Buy vs Build in Media Tech: How is AI-assisted coding changing customer-supplier interactions?' 🎧 Interested in learning more? Listen to the full episode here: hubs.ly/Q04BMhyP0 #Trint #mediaworkflow #StoryObjectModel #SOM #newsroomworkflows #MediaTech #AI #DPPPodcast

We’re going stateside for this one 🗽 Next up on Trint’s events calendar is NAB Show New York. From October 21-22 we’ll be at the Javits Center, ready to talk all things integrated workflows and catch up with customers and partners on the latest challenges keeping them up at night.  Go full circle and find us at booth 360 to see how newsrooms, broadcasters and content teams use Trint to go from first word to first draft faster than ever before.  Come with your current workflow. Leave with a seamless one. 📍 Javits Center, booth 360 📅 October 21-22 👉 Book time with the team: hubs.ly/Q04B16KS0 And if you need a little more until then, here’s our press release to keep you informed on what to expect at the event: hubs.ly/Q04B15Dn0 #NABShowNY #NABShow #Broadcast #Journalism #MediaTech #AI

The debate isn't about whether AI has a place in the newsroom anymore. But there is a gap between just using AI and building AI into the way journalism is done. It's also about more than moving content between tools. The context around that content needs to move too. Call this the capture-to-publish gap. This is the distance between AI being available to journalists and AI being embedded across the workflow. The latest research suggests that gap is still significant. Read on for more about the capture-to-publish gap, what's actually happening in the newsroom and how the launch of the SOM standard at IBC 2026 might be the next step for newsrooms across the globe. Find the full article here: hubs.ly/Q04zBt1d0 #Trint #mediaworkflow #AIConnectedProduction #FirstWordtoFirstDraft

Here we have the autumn updates from Trint 🍂 Coming off the back of the summer holidays and into the colder months (finally), we’ve got a few improvements and updates to share with you. Mostly we’ve been working on optimizing current features, plus launching some helpful new updates to chat flows and introducing the brand new Chapters feature. Read all about these and other updates in our latest product release newsletter on LinkedIn or on our website here: hubs.ly/Q04zB6yy0 #trint #productupdate #newsletter #contentcreation #transcription

When we say storytelling is in Trint's DNA, you only have to look at some of the stories our founder, Jeff Kofman, covered during his journalism career. One of them is the centre of a new three-part National Geographic documentary on the Chilean Mine Rescue and Jeff was right there reporting for ABC News, seeing the story of hardship, tenacity, resilience and heroism evolve. 📺 Find all the details on how to watch Chilean Mine Rescue: Race Against Time here: hubs.ly/Q04zshs30  If you’re interested in seeing more incredible journalism stories, head to our YouTube channel and flick through our A Photo A Story series: hubs.ly/Q04zshrm0 – from the frontlines of Iraq to penguins in Argentina, you’ll see exactly where Trint gets our storytelling from. #Documentary #NationalGeographic #DisneyPlus #Journalism #ChileanMinerRescue #Storytelling

Safe to say we had a great time at SportsPro AI + Tech. This event really showcased the latest in sports media technology and we loved checking out other vendors' stands (as well as admiring our own of course). We came back with plenty of insights and inspiration on taking on the sports broadcasting world... stay tuned 👀 For now, check out our short highlights reel 👉 #Sportsmediaworkflow #Trint #mediaworkflow #AIConnectedProduction #Sportsmedia #SPAITECH

How we feel being back at SportsPro for day 2... 💃 If you're having trouble finding us, we're just to the left of this guy. Chat to our team about how our AI-Connected Media Production works for sports media teams across the globe. (No dancing required) #Sportsmediaworkflow #Trint #AIConnectedProduction #Sportsmedia #SPAITECH

Kit bags are packed and we’re ready for SportsPro AI + Tech tomorrow. We’ll be exhibiting at the event and you can find us at stand C throughout Tuesday and Wednesday.  What we’re most excited to show you? - Demos of our AI connected sports media workflow - How you can capture content with Sony cameras and feed straight into Trint  - Ways to accelerate your content production with AI Highlights & the Trint MCP Connector Ready to change the game? See you in London Stadium. #Trint #AImediaworkflow #sportsmedia #SportsPro #SPAITECH

Going for a world record of events here at Trint… We’re attending our next (and last!) event of this month and we can’t think of a better way to round up September than with a visit to @SportsPro AI + Tech in London.   We’ll be connecting with insiders from the sports media world, ready to discuss how technologies like Trint are shaping the future of sport and sports broadcasting. Come by stand C and find out how our tool accelerates every stage of the sports media workflow, from first word captured to first draft of content.  If you can’t wait until then, book a meeting with our team hubs.ly/Q04y1Yt40 and we’ll be happy to talk you through all the latest Trint news.  To keep you going until the 29th, here’s more of what you can expect at SportsPro AI + Tech: hubs.ly/Q04y1YrD0 #Trint #AImediaworkflow #sportsmedia #SportsPro #SPAITECH

If you've ever uploaded captions to YouTube, added subtitles to a social video or made your content more accessible, you've probably used an SRT file without even realising it. An SRT file is one of the most widely supported subtitle file formats, making it easy to add synchronised captions and subtitles to videos across different platforms. Despite its simplicity, getting SRT files right is essential for creating accessible, accurate and professional video content. It's helpful to know exactly what an SRT file is and how to create, edit and use one. Plus, how AI-powered transcription can help you generate accurate caption files faster, whether you're working on one video or managing content at scale. Read more about SRT files and how to create them here: hubs.ly/Q04xKd870 #Trint #mediaworkflow #AIConnectedProduction #AccessibilityinAI

When it comes to accessibility, how do you know whether its closed captions or subtitles you need? 💬 With video being one of the most powerful ways to share information, tell stories and connect with audiences, you don't want to be cutting off part of your audience before they even press play. Without the right accessibility features, valuable content can become harder to access and understand. Captions and subtitles help remove barriers by making video more inclusive, improving the viewing experience and ensuring your message reaches everyone it was created for.  Read all about this topic in our guide, exploring the difference between closed captions and subtitles, why accessibility matters and how teams can create accurate, accessible video content at scale. hubs.ly/Q04xFX2z0 #Trint #mediaworkflow #AIConnectedProduction #AccessibilityinAI

IBC 2026 has come to a close and the clear highlight has to be the launch of the Story Object Model. Why should newsrooms across the world be excited about this? We asked some of the brilliant minds at the IBC Accelerator booth to share their thoughts on what Smart Stories means for the future of live news workflows – including Alex Bassett, Milan Varga, Tessa Kaday, Árni Geir Úlfarsson and Joe Croney. Check out what they had to say about this game-changing project 👇 And a huge shout out to the entire roster of renowned broadcasters and media vendors that have been involved in the Smart Stories project. Champions: The Associated Press, BBC, ITN, NBCUniversal, Al Jazeera Media Network, The Washington Post, Channel 4, ITV, Sky, European Broadcasting Union (EBU), SMPTE, Reuters, Scripps Networks Interactive, The Global Creative & Security Community Participants: Shure, EVS, Cuez, Moments Lab, Perspective Media Group Google Cloud, Trint, Cognizant, Nuvelics, Amazon Web Services (AWS), Octopus Newsroom, The Weather Company, LiveU, Fonn Group, Electric Sheep Find more information about the Story Object Model here hubs.ly/Q04xyX1L0 and join the teams discovering context as the new infrastructure. #IBC2026 #IBCIncubator #MediaTech #Broadcast #AudienceFirst #SOM #StoryObjectModel #IBCAccelerator #Trint

If you saw us on the Eurostar this morning, don’t be surprised. We’re attending another event – this time, in Paris!  Fresh out of IBC, our Director of Media Sales Europe Martin Thouroude has arrived in Paris for the WAN IFRA AI Forum 2026 across today and tomorrow.  He’s ready to take attendees through Trint’s AI-Connected Media Production and how it accelerates content workflows and gets teams from first word captured to first draft in a matter of minutes – or even seconds.  Stop by and say hi (he may need a coffee!)  If you’re already ready to see more, check out our AI-connected media production demo here: hubs.ly/Q04xwshp0  #Trint #AIconnectedproduction #mediaworkflows #WANIFRA

It's the final day of IBC 2026! If you haven't visited the Trint booth yet, here's a few reasons why you should swing by: 👉 Learn all about the newly launched Smart Stories workflow 👉 Hear about our Sony camera integration (or head to the Sony booth to see their team) 👉 Discover how we’re helping broadcasters go from first word to published quote in under 20 seconds 👉 See a live demo of our AI-connected media production straight from the team that built it All of this and more, at booth 1.C37C. #Trint #mediaworkflow #AIConnectedProduction #IBCAccelerator #MediaInnovation #BroadcastTech #IBCShow #IBC2026

Trint x Sony Cameras 📹 We headed over to the Sony booth in Hall 13 to check out their proof of concept with our integration, showcasing how Trint's AI transcription runs while Sony cameras are capturing content. We're proud to be exploring our integration with Sony further, testing the boundaries of AI-connected camera workflows and where they can take us into the future. If you're at IBC today, go check out their booth for even more innovations. For an in depth look at Trint's history with Sony, check out our founder's article all around his use of Sony cameras throughout his career here: hubs.ly/Q04xjMRL0 #Trint #Sonycameras #mediaworkflow #AIConnectedProduction #IBCShow #IBC2026 #IBCAccelerator #StoryObjectModel

Where's Trint? 📍 If you haven't managed to stop by the Trint booth yet, come find us at booth 1.C37C in the RAI Amsterdam. It's a bit of a maze, but it's so worth it to see all the incredible booths and vendors in these halls. Welcome to Day 3 at IBC! #Trint #mediaworkflow #AIConnectedProduction #IBCShow #IBC2026 #IBCAccelerator #StoryObjectModel