
Localized pricing automation for #MobileApps Push smarter prices to Apple & Google Play 190+ countries | PPP adjustments
Joined February 2026
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- Flo grew 80% in non-English markets with regional pricing, vs 35% in English-speaking ones.
PricePush does it for you: 175 countries, App Store and Google Play, in one push.
- RevenueCat's 2026 State of Subscription Apps: locale-specific pricing tests have the highest win rate of any A/B test type for lifting lifetime value.
- Momego ran a 3-month A/B test, localizing everywhere except the US, UK and Canada: +17% trial conversions, +23% revenue.
Price it for local income and more of them say yes. You earn less per sale there and make it up in volume.
The evidence that localized pricing works:
The App Store and Google Play only convert your US price with the exchange rate. A $19.99 subscription shows up as ₹1,899 in India. That's a US price in rupees, and far fewer people there will pay it.
THIS APP INCREASES SALES WITHOUT SPENDING ON ADS.
No new installs. No new features. It changes one thing: what each country pays.
The product list next to it flags any move over 75%, so you check those first.
#pricelocalize #pricelocalizer #pricepush
SEE EVERY COUNTRY BEFORE YOU PUSH 🗺️
The Localization impact card in PricePush 2.0 shows a whole Localize all run on a world map before anything reaches the stores. Green where the price goes up, red where it goes down.
RAISE OR LOWER EVERY PRICE, THEN LOCALIZE 🎚️
New in PricePush 2.0: move all your prices by a percentage before localizing. The same move on both stores, or a different one on each.
It applies to that run only, so it never stacks.
#pricelocalize #pricepush #paritypricing
YOUR OFFERS NOW MOVE WITH THE SUBSCRIPTION 🏷️
Cut a plan in Mexico from 235 to 117 MXN and its 50% offer follows.
PricePush 2.0 lists a subscription's offers on both stores. Tick one and it's pushed with the plan, keeping today's discount, or give it its own price.
INTRO OFFERS STAY IN THEIR OWN COUNTRIES 🍎
Paid intro offer in some countries, free trial in others? When you push a new intro price, PricePush 2.0 only writes the countries where that intro runs, and the confirm screen names the ones it leaves alone.
EVERY PUSH ON ONE PAGE 📋
Google Play pushes now show next to the App Store ones on the PricePush Jobs page.
A Localize all run is one item: follow it, cancel what hasn't started, retry what failed. On Pro, roll the whole run back in one go.
Indie games, a cooking app, chess, a rubber duck, fitness, music, PDF tools: every kind of app sells in more than one country. Thank you to every dev who trusts us with their prices.
Free for one app: pricepush[.]app
#IndieDev #AppStore #GooglePlay #MobileApps
240 apps now run their prices through PricePush 🎉
5,949 price pushes so far, across 190+ countries on the App Store and Google Play.
The default preset groups countries into 8 tiers, from 115% of your base price (Switzerland, Norway, Luxembourg) down to 17%, then rounds to .49 or .99, or to whatever ending fits the local currency.
Thanks for the honest review, Emilio.
App Store and Google Play convert your price into local currency and adjust it for tax and exchange rates. They don't adjust it for what people earn.
"Currency conversion doesn't tell you what people in each country can afford."
@emeeliojohann put the whole idea of PricePush in one line.











