Take your #GoogleAds knowledge beyond the basics. 💪 Our own Head of Marketing Joe Savitch is at @UNH_ProfDev today, teaching participants how they can get their Google Ads up and running the right way. #Google #UNHPDT #GoogleAdsTraining

Financially, many customers may want to be fully transparent about where they are... but some may not! Some are struggling, some are doing okay, and some may be thriving. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

"Financial situations can be personal. How are you looking inward at your own product/service to meet your customers' needs?" #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Your customers may still be coming into your business, or there's a good chance they're staying home. Regardless, day-to-day purchases are charging into the digital space more quickly than ever before. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Do you know #BOPIS? "Buy Online, Pickup In-Store" is a huge tactic for businesses looking to bolster their brick-and-mortar location with online sales. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Up to 6% of surveyed consumers say they may never return to brick-and-mortar shopping. Are you prepared to meet them where they'll be in a year? #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference #brickandmortar #onlineshopping

Consider your #clickandcollect metrics: how much are your customers willing to eschew visiting your #physicallocation in favor of #onlineshopping with pickup? #BOPIS #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Many people are quite accustomed to #remoteworking at this point, and that means they're also much more likely to do their regular shopping online. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Searches by consumers have changed in a few ways: 1) Shock: needing to learn new skills suddenly 2) Step Change: learning new online skills slowly 3) Speed Up: people who need to get up to speed digitally, fast #UNHDMC #altos #digitalmarketing @UNH_ProfDev

By understanding how your consumers' search behavior is changing, you can better meet them and meet their needs right when they start searching. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference #SEO #searchengine

Just about every business is being impacted by the pandemic. What matters is how you react and adapt. 👇 #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Consider where your product or service fits into a consumer's purchasing behavior. Are you indispensable? A goody or treat? Something that can be deferred? Something that can be skipped entirely? #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

A lot of consumers are actually just fine to see brands continue to advertise during a pandemic... but #brandsafety has to be paramount. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

9/10 consumers feel good about advertisements displayed alongside #COVID19 content. 1 out of 3 are just fine to buy that product. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

#GenZ is seeing the biggest impact on their income right now, but they're also the most likely generation to continue to spend online. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Conversely, #BabyBoomers are the most likely to hang on to their cash right now and spend less. That may impact who you target, and how. #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

Update your #businessframework for the new normal: 1) Web Copy - is It accurate? 2) Imagery - is it considerate of the situation? 3) Positioning - is everything current? 4) Updates - is your business info updated? #UNHDMC #altos #digitalmarketing @UNH_ProfDev

Consider a few edits to your #digitalads right now: 1) #AdCopy - is your messaging appropriate? 2) #AdFormat - is it working? #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference

#SocialMedia offers unique benefits for reaching your consumers: 1) #BrandSafety 2) Imagery 3) Public comments 4) Easily communicate changes #UNHDMC #altos #digitalmarketing @UNH_ProfDev #2020DigitalMarketingConference