VAB navigates video advertising through industry-defining insights & custom analyses, addressing today’s challenges & inspiring tomorrow’s conversations
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Joined January 2013
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VAB retweeted
Marketers are re-shifting focus to *quality*. @VABintel’s 2025 prediction: a “flight to quality” in ad placements, audience measurement, and transparent solutions. Quality = better results. Do you agree? #2025Predictions #marketingquality #mediameasurement #flighttoquality
ALT 2025 Predictions Jason Wiese VAB, Mediaprobe
VAB retweeted
Last chance to join us in unlocking the power of #biometricdata for optimizing political messaging and campaigns! Register now! 📅 Oct 1 📍thevab.com/vab-happenings/me…
#political #messaging #emotional #insights #election2024 #USElections2024
@VABintel
ALT Webinar "Optimizing Political Messaging with Emotional Insights, Using Innovative Biometric Data to Impact Strategies," Mediaprobe & VAB
VAB retweeted
Want to know what voters really feel when they see political content? Join our webinar with @VABintel and learn how to track and leverage emotional reactions to impact strategies. Register: thevab.com/vab-happenings/me…
🗓️ Oct 1, 12:00-12:30 ET
#election #insights #politicalcampaigns
VAB retweeted
A research by Video Advertising Bureau (VAB) highlighted that younger audiences vibe more with premium video content from TV and streaming than with content on top social platforms.
#Genz #TV #streaming #report #premium #social #advertising
brandthechange.com/strategy/…
VAB retweeted
The streaming space is one of the more competitive arenas out there, and @VABintel and @hubresearchllc teamed up to identify six important areas for streamers to focus on to help find success.
cablefax.com/distribution/si…
VAB retweeted
.@FreeWheel & @VABIntel checklist aims to smooth path to premium TV Ads. via @Beet_TV #FreeWheelEmp bit.ly/3NQSkiy
VAB retweeted
Download FreeWheel and @VABintel's checklist for buying premium TV advertising in a multiscreen world. bit.ly/475dSyo
VAB retweeted
As buyers and sellers think about Video Everywhere, what does that mean for identity in Advanced TV? Discuss with @Video_Amp’s Joshua Chasin, @ID5_io’s Davide Rosamilia, and @VABintel’s Benjamin Vandegrift at 11:40am ET! #IABTechLab #BingeNYC
VAB retweeted
We take ad fraud seriously. During an @advertisingweek New York panel hosted by @VABintel, FreeWheel GM Mark McKee discusses some of the proactive efforts we have in place to combat ad fraud and put brand safety first.
VAB retweeted
Free #webinar Tues 10/3 @ 12P ET! @blockgraph & @VABintel execs discuss how #datacleanrooms & #cleantech are transforming the way marketers harness data strategically across the TV ecosystem.
thevab.com/vab-happenings/bl…
#datadrivenTV #dataprivacy #BlockgraphThatData #VABWebinar
VAB retweeted
Don't miss FreeWheel GM Mark McKee discussing brand safety, ad fraud, and premium video with VAB during @advertisingweek next month in New York.
If you are headed to @advertisingweek New York this year, come see us at The Screening Room for exciting panels all week long. Check out our lineup focused on the industry’s hottest topics right now -- AI, retail media, and brand safety.
VAB retweeted
As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read more: hubs.li/Q021czt30 Written by Sean Cunningham of @vabintel
VAB retweeted
“‘Trust us’ can no longer be a substitute for transparency.”
In light of recent instances of brand damage and ad fraud, @VABintel CEO & President Sean Cunningham makes the case for ending the double standard in video advertising at #NYCTVWEEK.
VAB retweeted
It's time for an advertisers' bill of rights in media transparency ... there is a huge double-standard between how the TV market operates and how digital video walled gardens conduct business ...
@VABintel
adexchanger.com/tv-and-video…
VAB retweeted
According to @VABintel, #AI business integration is growing, with 50% of businesses and organizations adopting at least one function. At 605, we continuously explore meaningful ways to implement more AI & ML into our business.
605.tv & Thevab.com
VAB retweeted
Important, must-read piece from Sean Cunningham of the @VABintel on different rules that some digital companies are playing by to shift ad spend from TV to their platforms ...
marketingdive.com/news/how-g…
VAB retweeted
The race to find TV’s new currency. Measurement providers offer alternatives during this year’s upfront.
fal.cn/3A9Bv+ #partnercontent #TV #measurement @GroupMNexus @VABintel
VAB retweeted
Sean Cunningham, president & CEO of the @VABIntel says consumer experience is driving the massive change in the video advertising ecosystem. 📷
Watch now 📷
In partnership with @FreeWheel #FreeWheelCannes
#TheDrumatCannes #video #advertising