⛏️ CEO & Founder @ Omniconvert 🎬 Instructor at CVO Academy 🎙️ Keynote Speaker 📕 Book Author: The CLV Revolution
Bucharest, Romania
Joined February 2009
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Claude killed the entire Shopify ad workflow.
And a need for a full-time CFO
Or merchandise expert. Claim $300 in credits here:
omniconvert.com/launch
How many of last month's Shopify sessions were real people?
Shopify turned on bot filtering by default in late September. One operator reran August: bots were ~60% of traffic. Conversion rate went from 0.66% to 1.57%.
Recheck the number you already reported.
Agree. A Meta dependency is really a dependency on one acquisition cost. The brands that ride out bad weeks have repeat revenue carrying a big share of every month.
Good flag. Anyone with a checkout test live right now should annotate this date, otherwise a platform change gets credited to whatever test was running.
Tip 1 is the whole game: know what CAC you can afford before launch. For a subscription brand I'd set it from 90-day contribution per cohort, not the first order. That CLV-first math is what Commander runs, it just went live.
$50k at 30%, almost always. Same profit, half the ad spend and inventory at risk, half the exposure when Q4 CPMs spike. The real question is which campaigns pulled you from 30 to 21. We just launched Commander to show exactly that: omniconvert.com/launch
Reviews are the cheat code for this. Customers already describe the tiny situations ('swapped every container in my kitchen'), each one is a node waiting for an ad.
This is why I trust reviews over founders. A 55-year-old's exact phrasing ('I can garden again') beats any hook we'd write. Commander, which just went live, writes ads straight from that review language.
Solid map. The folder I'd add before 'Produce With AI': Profit. Angles that win on CPA but ride a discounted offer can lose money. We just launched Omniconvert Commander to tie review mining, ads and landing pages to profit per campaign: omniconvert.com/launch
Most Shopify brands don't lack data. They have too much, and still ask: so what do I do next?
Today we launch Commander. It turns Shopify, ad and review data into one ranked list of decisions, plus on-brand creatives to test them.
What did your dashboard last decide for you?
Get it here: apps.shopify.com/omniconvert…
+ Comment to get $300 in credits
Commander is on the Shopify App Store:
Nothing goes live without your approval, and every action shows its cost first.
30-day free trial.
Prefer to start with a free store audit?
Now that's what I call a great CRO tweak
That checkbox is a sneaky, yet very decent and beautiful CRO tactic.
Well done, @profgalloway!
Your "evergreen winner" is probably a myth.
We looked at 205,368 public ads from 3,659 brands. 1 in 4 ran 13 days or less. Half ran 50 days or less.
Creative is the targeting now. If you ship 10 to 20 ads a month, you're not testing. You're waiting for fatigue.
We switched on daily & weekly reports from sales agents so we'd never miss anything.
The damage: We missed everything. The reports were so long nobody could find the one thing that mattered, so we paused them.
The lesson: More information, lesss insight.
In this bright age of agentic, ai, whatever...
@HubSpot is not allowing users to create a deal without a contact.
Not to create that contact in-place.
