Is starting a Substack newsletter right for you? All your Substack publishing questions answered here: open.substack.com/pub/veroni…

“So Veronica, I’ve taken multiple steps to get your so-called free 33 PDF product ideas and it took me through to some sales page for paying for some PDF product. Stop sending sp.ammy emails. And take me off your list.” Got this 👆🏻 in my email yesterday 👀 I could talk about how the reference to my “so-called free” is symbolic of the low trust in people like us these days. I could explain how signing up for emails and receiving said emails is not what s-pam is… - or I could say something snarky about how it’s quicker to just click the ‘take me off your list’ button than it is to type all that out. And I could talk about the irony of “trying to download your 33 PDF product ideas” and “sales page for some PDF product” appearing in the same sentence. But I won’t… Because this response has 💩 all to do with my (actually free) 33 PDF product ideas guide, my selling a paid PDF product that gives you everything you need to sell your paid PDF product (the audacity!), or my tech. My email/so-called-free guide/tech wasn’t the problem. Not getting the thing they wanted, in one smooth transaction was the straw that broke the camel’s back for them. And then they projected that pain into my inbox. (I did reply: “Gah. Tech can be so frustrating when it doesn’t do what it’s meant to.. I’m sorry mine gave you a bad experience. Here’s the PDF. “ Then DND’d them as they wished.) Water off a duck’s back to me. (That’s not an open invite lol!) Reading it inspired me to write this remind you that pushback like this is not about you. It doesn’t mean you are wrong, bad, sp-am-my, or whatever other term they use or you receive through the tone. It means you are becoming more VISIBLE. It means you are making a bigger IMPACT. It means you are REACHING those who need what you do. Your reaction to “feedback” like this should NEVER be to shrink… but to grow. Selling a hyper-targeted PDF product builds a bankable asset that helps you reach more of the people who want to know what you know… So you make a bigger impact and grow an email list of repeat buyers who read what you send. 👉 Get started today by downloading my (genuinely) free list of 3️⃣3️⃣ hyper-targeted sellable PDF product ideas you can create in a weekend. You are just clicks away… 3️⃣3️⃣ hyper targeted product ideas 👇🏻 Get the 3️⃣3️⃣ product ideas guide for actual fr-ee here Then come back and tell me what ideas it sparked for you veronicapullen.co.uk/pdf-pro…

I was talking to one of my clients this week about what they perceive as the value of a service they offer. They felt that they should charge a low price because it’s easy for them to do and doesn’t take a lot of time. Thing is, it’s only quick and easy now because they’ve put in the leg work over the years gone by. They’ve spent time learning, Tried out different ways and figured out what works and what doesn’t. And they’ve built a bank of templates, processes and contacts to get a great job done faster! I’m reading Rob Becket’s book and of Edinburgh Festival, he says if you give him an hour on the phone now he will have sorted a venue, posters, accommodation and a PR. But that’s only because he’s spent 12 years on the circuit, building up the contacts and know-how. If you’re struggling to charge because you think what you do is easy for you, the value to your clients is in your shortcutting their route to the result. And if you want the shortcuts from my 25+ years of writing words online that grow audiences, build and nurture communities snd convert into leads, sales and opportunities to be paid well by people who value your gifts … - then let’s connect and start that journey today.

Whether you prefer to write social media content or deliver your message in videos and livestreams… EVERY word you write or speak to promote your programs, courses, products and services is SALES COPY. When you master the art of writing persuasive sales copy, you will reliably be able to communicate the value of your work and sell your offers through any medium. Getting feedback on every piece of their copy is the GAME-CHANGER for my Mastermind clients that changes the trajectory of their business online. I sell individual copy reviews if this is a service you need.

Meet Tab: Your Free AI Assistant linkedin.com/pulse/meet-tab-…

❌Discounting offers people have already paid full price for recently… In this online expert industry, trust is our currency. When people invest in our offers, they put their trust in us. . When they see the same thing they bought offered at a lower price a short time later, it sucks. ☹️They can feel stupid for buying early. ☹️They can feel it’s unsafe to buy your offer next time in case the same thing happens again. ☹️It makes affiliates uneasy about promoting you in case it happens to the people who trust their referrals. Because it will impact their reputation too. Soon, it will be BLACK FRIDAY and you might be thinking what you can sell. ❤️I’m an advocate of ‘abundant’ offers. Meaning, not discounted but something extra, special. 🔥Maybe it’s bundling up your service with a product - yours or someone else’s 🔥Maybe bundling several of your digital products together to make a kit. (Like my 2024 Standout Content and Copy Kit that I sold last Black Friday and created and dropped in December) 🔥Maybe it’s something new you pre-sell at the lowest ever price. (I like to launch with my pricing at its lowest and then increase over time.) 🔥Maybe it’s something you bring out of retirement for a short time. (I did a Black Fr-eye-day deal for an old program to raise money for private cataract surgery a few years ago). Abundant offers can be fun to plan. They’re fun to promote and sell. And buyers will feel great about their decision to buy again.

With the PDF Paydays Kit, you’ll create a sellable digital product that positions you as the go-to expert, gives you that “I made this” glow… and puts cash in your bank, on repeat. veronicapullen.uk/pdf-payday…

Download my free guide: 146 Tasks Tab AI Assistant Can Take Off Your Plate Not sure what to ask it first? I've written 146 ultra-specific tasks you can copy, paste and text to your Tab today, covering your website, email list, social media, research, phone calls, bookings and admin. Add your details below and it's yours. veronicapullen.co.uk/tab

Digital Products: Scam, or the Most Sensible Side Income for Over-40s? veronicapullen.co.uk/2026/10…

When you think about starting and growing your list, consistently communicating with your subscribers, and reliably generating sales through email marketing, you might have questions, such as: ❓Where should I build my list, and how do I set it up? ❓What incentive should I offer people to sign up for my emails, that they will want to get into after they've downloaded it, as much as a cat peering through the window wants to get into a fishmongers? ❓Do I need a welcome sequence, how often should I send emails, and what would I say? ... and you wish you could find the answers. That's where I come in... veronicapullen.uk/lists-of-l… · When can I expect to receive an ROI from the Inner Circle? · How much time will it take to implement? You may be thinking the same, so I’m going to answer them here. When can I expect to receive an ROI from the Inner Circle? Pretty quickly… but how quickly is up to you. You see, when you join, there are a few priorities you could choose, and two of them are based on you getting a rapid ROI. You could follow my 5-step framework to craft an engaging story with a persuasive call to action and sell your offer in your first few hours as a member! Or you could get inspiration from the “Plan an Abundant Offer” workshop and pull together a new type of offer (a transformational, premium package instead of single sessions, for example), and use the “Cash in a Flash” marketing module to launch it in the next few days and enroll new clients. Or choose a different priority and go at your own pace. Entirely your call. How much time will it take me to implement? Inside the Copy and Content Generators Inner Circle, you’ll be mastering the ESSENTIAL strategic and effective sales and marketing habits that will RELIABLY bring you new enquiries, subscribers, opportunities, and income. Allow 2-3 hours per week for learning and 30 minutes a day for your important daily sales and marketing activities. If you are thinking you don’t have that much time, then you are choosing to NOT attract new prospects and generate new sales. And the outcome of that choice? Well, I’m sure you don’t need me to spell it out. If you want to reach more of the people who want to pay for your help, make a bigger impact with your message and consistently receive new enquiries for your programs and services, then join the Copy and Content Generators Inner Circle and start turning your words into a queue of potential clients.

Food for Thought

Who are the leaders in your field already selling to your ideal clients? Who are the experts selling similar services, products or programs to you? Study their message. Scrutinise their copy. Review their marketing. How are they describing what they’re selling? What specific words and terms are they using to communicate the value of their offers to their audience? What can you model in your own promo? Recently I recommended a client study the copy on Boden’s website. If you’re not familiar, Boden is a British fashion retailer who are targeting “affluent buyers”. Therefore their copy is written to appeal to people with more money to spend than the average high street customer. Instead of dismissing emails you receive and ads you see in your feed as annoying, value them as your marketing and copywriting swipe files.

Skip the “what if nobody buys?” stress If you’ve not created a digital product before or you want to guarantee your PDF product will sell, you’ll like the first bonus I added to the PDF Paydays Kit I’m giving you my tried-and-tested “Leads in Your Lunch Hour” method and script. The Leads in Your Lunch Hour method is the fastest way to test your PDF offer concept in the marketplace. You’ll skip the “what if nobody buys?” stress and go direct to building a waiting list of interested buyers - before you pour your heart into creating your product. Plus, I’ll show you how, with a simple messaging tweak, your waitlist will rush to pick up the tab for your lunch, while you’re still sipping your pumpkin soup starter. When I look into my crystal ball, I see you purchasing the PDF Paydays Kit today. 👀 You’ll still only pay the lowest price, you’ll receive your Kit instantly! That means you could be celebrating your first few PDF paydays - in just a few days from now. veronicapullen.uk/pdf-payday…

What is the most challenging part of attracting paying clients from social media for you? Which step of the online marketing process do you wish you could do better

😯 When you rave to your friends about the series you’re watching on Netflix, you’re selling Netflix. … yet you shy away from raving about your own programs in case people think you’re pushy. 😯 When you post photos of the fab meal you enjoyed at a restaurant and recommending others visit, you’re selling that restaurant. … yet you won’t ask your audience to visit your website to browse your menu of available offers in case they think you’re being too “salesy”! 😯 When you check in at your holiday location and share a daily rundown of all the great places you visit during your stay, you’re their unpaid sales rep too. … yet you’ll only send one email about your offer in case people think you’re annoying. While you’re over there telling yourself you feel 🤢 about selling, you are happily acting as the salesperson for your favourite brands for no reward. And the reason for that…? Because talking about something you’re excited about doesn’t FEEL like selling. That’s why, when you work with me, you create online programs you’re SO excited about, you are buzzing to share and your passion oozes through the screen so your ideal clients are drawn towards you and selling is ease-ier. Ready to become the sought-after expert with an audience of excited paying clients and eager raving fans who are selling YOU and recommending you to their closest friends and family? If you feel the calling that it’s your time to step up and stand out with purpose-fuelled programs, magnetic marketing and sizzling sales copy? Message me to begin your journey.

I don't follow you in the hope that you'll follow me back. I don't comment on your posts in the hope that you'll comment on mine. Yes, I am here with a business, to network. But when I like your posts, answer your questions, or get into a conversation with you, I'm not silently begging you to buy my stuff. I am having a conversation with you because I care.

Actual quote from Katya Varbanova: “I give Veronica an email that converts at 5%. She does her copy tweaking thing and it converts at 10%” How YOU can do ‘my copy thing’ is what I teach, step by step, when you choose to work with me. You'll see how to create persuasive copy and content (which will also apply to the words you say in your video and audio content) And then I’ll show you how, by making a few simple tweaks, you turn your good words into magical dream client magnets. And a LOT more as well. Want deets?

Address changed, 74 times! 😱 The virtual office we've used for the past 10+ years is closing down. After getting a new one sorted, we needed to find everywhere our current virtual office address was listed and change it. The very thought of having to remember where it might be, then edit each one individually, makes me want to cry. Fortunately, I have my Tab assistant. 😍 I fired off a text on WhatsApp: "Can you locate all the places I've listed our current address and change them all to the new one?" Tab came back with a list. Our address was listed in 74 places. SEVENTY FOUR! 😱 ✅ My website in 5 places ✅ 51 different landing pages and email workflows in my all-in-one marketing platform ✅ On 3 Xero invoice templates ✅ And in 15 domains in my 123-reg account Can you imagine the pain of finding and editing all those separate addresses? I'd have put that task off FOREVER. Instead, I put my phone away and went off to watch The Traitors. 😂 Came back and the changes were done. Have you got your FREE Tab assistant yet? Find out more and discover 146 tasks Tab could take off your plate, so your tech can stop making running an online business such a hard slog. Meet Tab and grab your free guide here The virtual office we've used for the past 10+ years is closing down. After getting a new one sorted, we needed to find everywhere our current virtual office address was listed and change it. The very thought of having to remember where it might be, then edit each one individually, makes me want to cry. Fortunately, I have my Tab assistant. 😍 I fired off a text on WhatsApp: "Can you locate all the places I've listed our current address and change them all to the new one?" Tab came back with a list. Our address was listed in 74 places. SEVENTY FOUR! 😱 ✅ My website in 5 places ✅ 51 different landing pages and email workflows in my all-in-one marketing platform ✅ On 3 Xero invoice templates ✅ And in 15 domains in my 123-reg account Can you imagine the pain of finding and editing all those separate addresses? I'd have put that task off FOREVER. Instead, I put my phone away and went off to watch The Traitors. 😂 Came back and the changes were done. Have you got your FREE Tab assistant yet? Find out more and discover 146 tasks Tab could take off your plate, so your tech can stop making running an online business such a hard slog. Meet Tab and grab your free guide here veronicapullen.co.uk/tab

Do You Want ChatGPT to Say Your Name When Your Ideal Clients Ask ChatGPT for Recommendations in Your Niche Topic? Download the FREE "Recommend Me, GPT! Guide Now & Boost Your AI Search Discoverability & Recommendations! veronicapullen.uk/generative…

You cannot ‘strategy’ your way out of an alignment or energy block. For example, if you have a done for you offer that involves you personally doing work you dislike, then no amount of strategy will make that offer fly. Another example… You follow your mentor’s advice to double the price of your high-ticket offer from £2,500 to £5k. Unless you FULLY believe that you are worthy of receiving £5k for that offer, and that for the right client, they’ll receive massive value from their investment at that level, you’re going to sabotage sales somehow. Follow flow… then follow a strategy.

There’s no denying people are buying differently now. Your audience is more sceptical, more distrustful - and frankly, fatigued. There’s also a lot more noise online these days - more people competing for the attention of the same buyers. You’re probably finding it harder to stand out and attract premium clients. Signing new clients into your close-proximity and premium programs may take more conversations and a longer runway than it did five years ago. So it’s the perfect time to approach your offers from a fresh angle. Think about this… You see a course promoted in your feed from someone you don’t know. It comes with some 1:1 calls and unlimited support. Price is £999. You scroll past. Because that’s a big leap to invest in someone you don’t yet know or trust. Now suppose that same person shows up in your feed with a low-cost PDF product. Let’s say you’re about to hire your first employee or you’re in the process of becoming a Ltd company. The offer is a “Payroll Starter Kit for New UK Employers” from an accountant. Price is £9.99. That’s an easy yes, isn’t it? £10?! No-risk decision. You buy. You dive in. The content is exactly what you need. You’re impressed. This person is engaging and clearly knows their stuff. Soon after, they send you a private invitation to upgrade into their 90-day “Bookkeeper Pro Program.” It includes 1:1 calls and unlimited support. Assuming the offer serves your needs - are you more or less likely to invest in the £999 offer AFTER they’ve built your trust with their low-risk PDF? That’s the difference I’m talking about. Your micro-niched, irresistible, low-cost PDF product cuts straight through the noise online to reach your potential premium clients. You give them a no-risk way to “trial” your expertise and build trust. No more hoping someone downloads your freebie and actually opens the email. Instead, you sell them the exact solution to one nagging problem, so they’re waiting for your email and open it instantly. And when you invite them to the next step, they say yes with confidence, because they already know your work gets results. And in the PDF Paydays Kit, you’ll have everything you need to plan, create, and sell your delightful PDF product that wins over the premium clients you want to attract. Want to stand out from the crowd with a low-cost digital product so delightful that strangers become buyers within minutes? Everything you need is inside the PDF Paydays Kit. veronicapullen.uk/pdf-payday…