The INVITE-only event for vertical software founders, operators, and investors. Learn more and apply to attend at https://xitter.cf/t.co/NkeynLIfPV.
San Francisco
Joined July 2025
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Five short talks from Vertex SF on building the financial side of vertical software.
Housecall Pro, Heard, BQE, Shopmonkey, and a former 3PL CEO who became his customers' bank 👇
youtube.com/playlist?list=PL…
Cents shipped embedded insurance in three days.
Cents, WorkWave and FieldPulse on using embedded fintech to win more software deals 👇
youtube.com/watch?v=6KCO2Bbc…
Archy's inbound rose 40% in the two weeks after its first customer conference.
Archy, Jane and Heard on what still compounds in marketing when AI makes content cheap 👇
youtube.com/watch?v=wMHVn45W…
LightTable's sales demo: take a construction project you've already finished, pull its most expensive change order, and show the AI flagging it before it happened.
In one example, a $300K mistake nobody caught until the job site.
Full session 👇
youtube.com/watch?v=mIqlxRnd…
Boostlingo's customers went from 80% negative on AI interpreting to 50% positive in a year.
Demand for human interpreters still went up.
CEO Brian Forrester on rebuilding when AI comes for your core product 👇
youtube.com/watch?v=GYD_94f-…
Hot take from Vertex SF: forced payments migrations are the way to go.
CampMinder charged a 1% fee to customers who didn't move. Churn: none.
Planet DDS and SpryPoint weigh in 👇
youtube.com/watch?v=6A6bOr3Q…
"I could vibe code your product in a weekend."
Housecall Pro, Archy and Koronet on what a weekend build doesn't come with: maintenance, security, a decade of context, and trust.
Full Vertex SF session 👇 youtube.com/watch?v=84htcPOa…
260+ builders. 30+ speakers. AI agents, payments, and what comes after the SaaSpocalypse.
Thank you to every speaker, sponsor, and attendee who made Vertex San Francisco a great day.
NYC, you're next. 🗽 vertexconference.com
Your "vertical software" sweatshirts did more than start conversations.
Vertex merch bar sales from NYC and SF + Rainforest's dollar-for-dollar match = $5,344 for @GirlsWhoCode 💜
Plus, you've got the merch to prove you survived the #SaaSpocalypse.
A full day of Vertex in 30 seconds. Thank you to everyone who joined us in San Francisco!
We’ll have plenty more from the conversations on and off stage to share soon. For now, here’s a look back. 👇
That’s a wrap on Vertex San Francisco.
350+ founders, operators and investors across vertical software, together for one day in the Presidio.
A few scenes from Thursday ↓
We’re getting into all of this and more Thursday.
Which conversation would you want to be in the room for?
See the full Vertex agenda: vertexconference.com/
Vertex is SOLD OUT and the agenda is set.
SaaSpocalypse, one year later. What happens when AI changes the business model, not just the product. And a lot more.
We'll talk about all of it on September 24. Full agenda: vertexconference.com/