Owner at OneBigWave | Global Client Partner, @VICEChangeInc | Focused on Digital Transformation, AI, and Branding
Munich, Bavaria
Joined October 2009
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After innovating, don’t miss out on #value by failing to follow through. Invest in internal #communication and #collaboration to bring your #innovation to fruition. @HarvardBiz hbr.org/podcast/2024/10/dont…
.@HarvardBiz reports that 80% of consumers want #personalization but 66% of those who experienced it said it was “inappropriate, inaccurate, or invasive.” To avoid this mistake, 1) understand the #consumer, 2) be #transparent, 3) involve #consumers. hbr.org/2024/11/personalizat…
.@FastCompany reports that in Q3 of 2023, companies used the term #ESG less than in Q2. Employees are now seeking integrated #sustainability in #branding rather than separate initiatives. fastcompany.com/91205898/sus…
From @Forbes “Deloitte reports that over 40% of Millennials and Gen Z have rejected assignments or employers based on personal ethics.” #CSR benefits your #business by attracting consumers and #employees. Don’t make the mistake of undervaluing it. forbes.com/councils/forbesbu…
According to @HarvardBiz, #SocialMediaMarketing investments dropped by 6% in the last year. To create #InfluencerMarketing and other forms of social media #marketing that generate for your #business, tap into empirical technology. hbr.org/2024/10/why-marketer…
It’s common to see advice on how to #network as an individual, but often there’s no blueprint for #networking on behalf of a #business. To make beneficial connections, consider working with a business matchmaker today. @Forbes forbes.com/councils/forbesco…
How can you create more time for busy #employees to #innovate? Tap info #AI. This @HarvardBiz article highlights how essential it is to give employees the time to be creative. #Automation through #technology can make this possible. hbr.org/2024/10/how-to-give-…
Growing your #business with #AI first requires a strong #DataStrategy. With clean, ready-to-use data, companies can make the most of new #technology. Without it, change can fall short of success. Important lessons from @DataCentre_Mag. datacentremagazine.com/data-…
This article from @Forbes highlights that #career success relies on more than just degrees, it takes strong #networking skills to make it a reality. If you are looking to expand your business, tap into these skills and work with a #business matchmaker. forbes.com/councils/forbesbu…
To find your #SocialMediaStrategy North Star, look internally for your company’s #purpose, externally to build your company’s #brand, and retrospectively at the #data of your success so far. For more direction, read these guidelines from @Inc. inc.com/martin-zwilling/6-el…
From @Forbes, #branding your company as #ethical and socially #responsible can be a great boost. Not only can it attract more consumers, but it promotes the #purpose and message of your organization beyond your internal policy. forbes.com/councils/forbesbu…
#LegacyBrands are known for their history, but to stay competitive they must embrace #DigitalTransformation. In order to maintain their #branding, these companies must introduce technology with a slow roll out, or integrate behind the scenes. @ADWeek adweek.com/resource-library/…
40% of up-and-coming #business professionals already use #AI. To enhance your #AIStrategy, follow in their footsteps. @HarvardBiz hbr.org/2024/09/how-the-next…
Strategic #business partnerships can enhance your #financial health as a business. Why wait to tap into these benefits? Contact a trusted #business matchmaker today. @Forbes forbes.com/sites/katevitasek…
To level up your #AI use in marketing, employ #technology across a variety of projects. A short list from @Forbes includes personalized #marketing, tracking #customer journeys, and integration with social media. forbes.com/sites/garydrenik/…
I love seeing headlines like this @HarvardBiz! Training personnel is a key step for leveraging #AI successfully. Without it, no #AIStrategy can succeed. hbr.org/2024/09/how-your-sal…
A great guideline on how to start approaching #ESG from @HarvardBiz. The most common mistake: not creating #sustainable initiatives. hbr.org/2024/09/its-time-to-…
This hits the nail on the head @FastCompany! #Business is all about #trust and #connections. Don’t be afraid to #network and work with matchmakers to build strong, meaningful #BusinessPartnerships. fastcompany.com/91186356/whe…
A 70% increase in #productivity is a dream for most companies. Understanding the importance of personnel for #DigitalTransformation can make it a reality. Companies like HP that #upskill employees drive results like these. @wef weforum.org/agenda/2024/09/u…
