Web Strataegic | Digital Marketing Agency

SEO Tip: want to make your eCommerce website stand out more in Google's search results? Make sure to pay attention to the Merchant Listings report in Google Search Console, with two new items in particular having a big influence. The report allows you to monitor whether Google is able to pick up on both your returns policy and shipping details for pages. This data can then be reflected almost site-wide (for both product and category pages) in addition to stock availability, pricing, reviews stars, and more. In my experience, Google can pick up on this data through making it available either in your Structured Data or through your Merchant Center settings. It is however important to note that if your settings are correct in Merchant Center for each, Google Search Console will continue to show each as warnings (if the Structured Data isn’t also reflected). So if your settings are correct, you can ignore the warnings in GSC. When working with clients in the eCommerce space, I regularly find that they are not making use of this new enhancement for their pages. So make sure to check! At the moment, the enhancement is only available in the US, but Google has said that they are looking to expand its coverage in the near future. #seo #searchengineoptimization #google

There are two types of SEO: product-led and marketing-led. When we talk about marketplace SEO, we typically talk about product-led SEO. The key lesson I learned from marketplaces like G2, Nextdoor, Bounce and others: good SEO is the result of Product Growth.