Chief Brand Officer, Globant // Executive Director, Globant Argentina
Joined March 2009
- Tweets834
- Following366
- Followers2.4K
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La visita del papa León XIV a la Argentina nos está regalando momentos históricos y profundamente conmovedores. Emocionan las imágenes de estos días, con las multitudes que han salido a recibirlo y escucharlo, y la alegría que se percibe en cada encuentro.
Y sobre todo conmueve la sencillez y cercanía con que el Papa nos interpela a todos con su mensaje de fe y caridad, y su convocatoria al diálogo como herramienta de transformación.
Ojalá que toda esta emoción nos acompañe aun mucho después de que finalice esta visita que, sin dudas, no vamos a olvidar.
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23 years ago, @Globant started by reinventing how technology gets built. Today we did it again.
We just launched Glob.AI: enterprises can now buy and deploy AI Pods directly, no long consulting cycles, no complex contracts. Martín explains the full shift here ↓
We're building the future. Once again.
For 20+ years, we've stayed ahead of every major shift in technology. Today we take the next one: we're introducing Glob.AI, the world's first AI-native tech services model.
Most of the industry is adding AI to the way it already works. Like bolting a copilot onto old processes and calling it transformation because it's faster than before. That's not what enterprises actually need.
Glob.AI works differently. It provides instant access to AI Pods (service units run by AI agents and supervised by Globant experts) that deliver tech services at machine speed, but with the rigor, the governance, and the quality that enterprise-grade work demands. It is a smarter model, running the right AI through parallel agents, loops, workflows, and deterministic processes.
With Glob.AI, organizations access AI services with transparent, output or consumption-linked pricing, not per hour or per seat, and they own everything they produce.
We are bringing the speed AI promises, with the rigor and quality any business needs.
Join the waitlist at glob.ai.
Thrilled to be judging the @Gartner_inc Communications and Marketing Awards this year!
Looking forward to seeing how teams are connecting creativity with impact, and how they're pushing the industry forward.
Plus, the deadline has been extended to March 27!
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8 weeks to deliver a ticketing platform for the F1 Miami Grand Prix.
We built a mobile-first flow with Ticketmaster that keeps fans inside the Miami GP site from exploration to payment — driving a 10% conversion boost.
In F1, speed only works with precision.
youtu.be/Y8jLA91dyVQ?si=24I0…
Si no vieron la keynote de @c_valenzuelab , CEO de Runway, en Converge, se las dejo más abajo. Es imperdible!
Muestra muy claramente cómo la IA está transformando las industrias creativas. Cómo puede, sí, reducir costos, pero también generar nuevas industrias y oportunidades para todo el mundo.
Un must para todos los que estamos trabajando en el cruce entre tecnología y creatividad.
youtube.com/watch?v=kEmulNDs…
Just wrapped Globant Converge with leaders like Amazon CTO Werner Vogels and British Airways CEO Sean Doyle. The theme? "Go Beyond AI Paralysis." Here's what stood out 🧵
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En 2006 apostamos fuerte por el interior del país y abrimos nuestras oficinas en Tandil.
En 2023 inauguramos allí el edificio de @Globant, que ahora es reconocido como el más sustentable de Argentina 🇦🇷
Doble Platinum: WELL + LEED. El único proyecto del país con ambas certificaciones en su máximo nivel.
De ícono arquitectónico a referente regional en sustentabilidad 🌱
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Tech Trends 2026 ya está disponible.
Después de dos años donde IA dominó la conversación, ahora toca entender cómo se adopta de verdad. Cómo pasa de piloto a transformación.
Identificamos cinco fuerzas clave:
→ IA agéntica
→ Seguridad cuántica
→ Robótica que aprende
→ Ambient intelligence
→ Ciberseguridad con IA como defensa
Reporte completo acá:
reports.globant.com/en/trend…
Converge is live! Hear what tech leaders have to say about digital transformation and AI.
Join us here: youtube.com/watch?v=oQhKfjoV…
Save the date!
Converge is coming and I'm so looking forward to diving into the latest in marketing and creativity with this amazing panel.
Can't wait to share the stage with my brilliant colleagues @SeanSummers_ , Claudia Calori, Fernando Machado, @anselmoramos , and @c_valenzuelab.
Join us on December 10, it's going to be a great conversation!
Register here: globant.link/48gEwag
.@Globant and @FIFAcom partnership expanding!
Through this partnership, we will build the digital platforms and mobile app for FIFA World Cup 2026™, the biggest sporting event in history.
We’re so proud to be building the tech that connects billions of fans to the game.
We’re reimagining how football is experienced. And our Globers are making it happen.
globant.com/news/globant-fif…
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I’m looking forward to the next edition of Globant Converge, our flagship event featuring leading voices in technology and business!
Join us online on December 10 & 11 to explore what’s next in AI, digital transformation, and innovation.
Register & save the date 👉
converge.globant.com/
Firmamos un nuevo partnership con @LALIGA para impulsar la adopción de inteligencia artificial en sus operaciones! Desde @Globant, vamos a implementar un programa pionero en innovación para el mundo del deporte a través de nuestros AI pods.
globant.com/es/news/globant-…
Exciting news! @Globant is partnering with @riotgames, the creative force behind League of Legends and VALORANT.
Together, we’ll collaborate on a multi-year journey supporting some of Riot’s most tech-advanced initiatives in AI, mobile integrations, and software engineering.
It’s a privilege to team up with such an innovative partner and help shape the future of gaming and digital experiences.
globant.com/news/globant-rio…
I’m happy to announce that @Globant is consolidating all its marketing and advertising disciplines under the GUT Network!
Almost two years ago, we acquired Gut with an ambitious vision: to build a company with technology at its core and creativity at its heart.
Now, we’re taking that vision further, expanding our marketing capabilities globally through the GUT network. A new chapter begins!
prn.to/4oAcTzs
Hay que seguir fomentando la industria del conocimiento en la Argentina. Es nuestro enorme potencial para crecer y generar riqueza. Convencida de que ahí está mucho del futuro de nuestro país
lanacion.com.ar/editoriales/… via @LANACION
Esta semana di la charla de apertura en la Young Conference de @AmChamArgentina!
Estos espacios de diálogo con foco en los jóvenes son clave. 💡
Las nuevas generaciones traen empuje, ganas de aprender y de hacer cosas valiosas. ¡Un placer compartir experiencias y saberes en este camino!
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We’re proud to launch Globant Enterprise AI 2.0 🚀 A major milestone in helping organizations adopt GenAI at scale.
The update introduces The Station, a module that gives businesses access to a pre-built library of 50 Globant-certified AI agents, ready to be discovered, deployed, customized, and shared across teams.
With our platform, we’re making agentic AI available for all our clients. Simple, scalable and impactful.
✨ Globant Enterprise AI 2.0 is here! Featuring The Station: a marketplace of AI Agents where organizations can discover, build, and scale industry-led solutions faster.
Explore, run, share, rate & download AI agents created by your peers. Scale what works. Customize what you need. globant.link/4g10AcF.
Hace unos días cumplí 20 años en @Globant.
Me acuerdo de mi primera entrevista. Tenía 24 años y esa mañana me tomé el 56 desde la casa de mis papás en Caballito (donde todavía vivía) hasta la oficina de Globant en Catalinas.
We’ve partnered with @OpenAI to help organizations move beyond AI experimentation, and into real, scalable impact.
At @Globant, we’ve been working with companies to integrate AI into everyday workflows: from automating personalizing customer journeys to boosting operational speed.
Now, this partnership helps us go further, combining OpenAI’s frontier models with our digital expertise to build smarter, more connected experiences.
Organizations will be able to design campaigns and customer experiences with way more accuracy, contextual nuance, and operational efficiency while offering real-time tracking and cost controls.
