Lewis Jackson

My new least favourite word Normalise

I will never be able to compete with Bluey’s Mum and Dad

Only one can exist in the world:

Looking for an aspiring videographer who plays golf and lives in the south east of England. We’re building a golf channel that needs camera operators. Share with anyone you think would like to apply. DM me on Insta handle: lewis.w.jackson

I run a business that does around $100k a month. I'm not the one doing most of the work anymore. 367 agents are. Wednesday 5 August I'm opening the whole thing on screen, start to finish, live. No theory. The actual setup.

Every time an agent gets something wrong, the fix gets written into its instructions as one line. Same mistake never happens twice. Six months of this and you have a system that's absorbed hundreds of corrections you'd otherwise repeat forever.

The boring agents make the money. Nobody films the one that chases an unpaid invoice or files receipts. So those jobs sit open for years. The flashy ones get the likes. The dull ones get paid. Which boring task is quietly costing you hours right now?

Every trading idea passes one test before it touches a bot. Can I describe the exact thing that makes me wrong? Not roughly. Exactly. No clean answer, no build. That one question has saved me more accounts than any indicator ever has.

5 signs a task is ready to become an agent: - you do it every week - the steps already live written down somewhere - it touches tools you pay for - you dread it - the output follows the same pattern each time Three or more yeses? Build it this week.

$19,970 moved through the business in one weekend this month. I mostly watched. Agents wrote the emails, scheduled the posts and logged every payment as it landed. Weekends are when the system earns its keep.

I realised today that it’s been quite a long time since I’ve done something uncomfortable. I hated running when I did my first marathon. That’s why I did it. Life has been getting in the way of me doing things like this recently. Part of me says “well it’s a phase of life… kids and family leave you with less time”, but I also think that’s just an excuse. I could easily do uncomfortable things while I have small kids and responsibilities! Time to start making uncomfortable more normal.

The wall isn't the tools. It's that you pick a task too big to finish, lose interest, and quit. Shrink it. Then shrink it again, until it feels almost too small. Build exactly that. The small one you'll actually finish this week.

Most "we need AI" conversations skip the one useful question. Which task here happens the exact same way every single time? Start with that one. Everything else is a meeting dressed up as a strategy. So what's your same-way-every-time task?

Weekend project that beats another course: pick one task you repeat every week write what it does in one sentence build the smallest agent that does it leave it running By Monday you've got a working thing instead of more notes.