Dad. Product marketing @anzu_io Football, F1 and paddle boarding in my spare time.
London
Joined September 2008
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Big step forward in @appsumer's vision to become the ultimate cross-channel optimization platform for mobile performance advertisers 👍
Do you ever miss key performance movements at a granular-level?
That’s exactly why we’ve built Auto Insights. Surface important ad, campaign & channel changes to ensure you never miss an optimization opportunity. Read more 👇 appsumer.io/article/new-feat…
Shasha gives me hope for positive change in Merstham. Crossing everything for you @GreenKnight2010 💚🙏
Good morning, #Hooley! It's #LocalElections2023 . Change is in the air in Hooley #Merstham and #Netherne . @TheGreenParty group is a strong, independent voice on the Council. Let's get more Greens elected #VoteGreen
After watching the #Merstham #Hooley & #Netherne hustings video on Questions For Councillors FB page facebook.com/100041708199714… it's clear that @GreenKnight2010 of @RedhillGreens is the standout candidate. Great to see the candidates beyond the flyers.
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Likely causes:
📲 Impending Privacy Sandbox will limit access to the GAID. Advertisers reversing post-ATT Android spend increases
👆Apple fingerprinting enforcement threats making it unsustainable long term
🔧The major upgrade of SKAN 4 motivates advertisers to take another look
Simon Whittick retweeted
Thinking through SKAN 4.0 setup? 👩💻
We've got updated thoughts on Conversion Value and Window setup:
📊 Measurement framework foundations
🔤 Choosing coarse-grain buckets
📲 Normalizing different datasets
🔐 Locking Conversion Windows
appsumer.io/article/deciding…
cc @InMobi
Simon Whittick retweeted
"Ad channel diversification for a scaling mobile app" by @appsumer
appsumer.io/article/ad-chann…
Simon Whittick retweeted
How can independent mobile apps keep growing in the wake of ATT? 🤔
@shumellais dives into some challenges and solutions to retain an apples-to-apples performance comparison across ad channels for @advertisingweek
advertisingweek.com/how-inde…
Huge cross-team effort on this one @appsumer 👏 The smallest app advertisers have been hit hardest by ATT and it's time to start putting that right.
Scaling iOS spend across channels shouldn't be a privilege of the largest apps with the most resources 💰
That’s why we’re pleased to release Appsumer Starter today. A new free and self-service solution for scaling app advertisers 👇bit.ly/3dpCgoI
Dear @Victorianplumb thanks for replying to my review on @Trustpilot. However, you haven't sent me an email, so please stop replying to reviews on Trustpilot to make you look better than the incompetent state you are trstp.lt/ZZfEgXa_M
Dear @Victorianplumb - thanks for editing your reply to my review on @Trustpilot to reflect the truth. A very un-transparent way of making you look better than the incompetent state you are trstp.lt/ZZfEgXa_M
When will marketers realise chatbots are an annoying fad that provide zero value in either direction?
Late to the Twitter party, but we're all excited @Appsumer to be joining the fine folks @InMobi.
It's been a fun ride so far supporting fellow Tadley boy @shumellais and looking forward to what can be achieved with InMobi adding fuel to the fire 🔥
A big day for us as we sign a definitive agreement to become part of @InMobi 🎉
Thanks to all customers, partners, team members, investors and general industry supporters who have backed us from an early stage.
Get the full take from us here: appsumer.io/article/were-goi…
Simon Whittick retweeted
"Three approaches to measure granular LTV in a SKAdnetwork era"
appsumer.io/article/three-ap… by @appsumer ft. @incrmntal @algolift @metric_works
