Whitney Shepherd retweeted
I am getting to the point where I just want to deal with authentic people.
Whitney Shepherd retweeted
When assets are expensive, create assets!
Replying to @STLChrisH
That’s what it SHOULD be, but in reality, it’s not what seller expectations are today.
Assuming everything is middle of road and standard, here are the multiples I see….
<$500k — 5-6x
$500-1m — 5-7.5x
$1-2m — 6-10x
$2-4m — 7.5-11x
$4-10m — 12-15x
$10m+ — pointless
None of those multiples make sense.
Whitney Shepherd retweeted
Got an Instacart delivery of about $200 in groceries about an hour ago.
It’s late, I’m tired and ready to call it a day so I went downstairs to help the driver bring them in.
It was an early 30-something Mom, with her 7ish year old son springing around the driveway and a teeny weeny baby sleeping in the backseat.
Really, really tough to see.
I can’t imagine what she went through shopping for all those groceries with those two kids with her.
Broke my heart in a number of ways.
It was also a powerful reminder.
No matter what you’re going through, there’s always someone fighting a much tougher battle.
G’night.
Whitney Shepherd retweeted
Too many men are suffering in silence.
June is Men’s Mental Health Month.
Guys, especially working dads, so many of us are living in normalized isolation.
No friends nearby. Moved for work. Every waking hour goes to family or career.
Tons of pressure. It gets lonely.
Reach out to a buddy this week. Grab wings and a drink. Or just a cup of coffee.
He needs it just as much as you do. He’ll be stoked, trust me.
Start exercising again. Pick one of those hobbies back up. Get some sleep.
It’s time to be selfish for a minute. You need it.
I see the men in my life… business owners, lawyers, dads, corporate grinders.
They’re 100% maxed out.
I called a guy I really like today whose family has been through hell.
I said: “I’m betting not many people are checking on you, so I just wanted to tell you I’ve been thinking about you, man.”
He replied: “You are correct about that.”
He’s not alone.
I know it’s hard out there. I’m right there with you.
I see you, fellas.
And ladies, take a minute to tell the men in your life you’re proud of them.
It’s been a long time since they’ve heard that.
It’ll go a long way.
Whitney Shepherd retweeted
My partner and I raised $11 million in equity and took out a $33 million construction loan to build Akin.
204-units. 2 saunas!
It was named best urban development in Minneapolis last year.
Here’s how we were able to acquire the site for at a 50% discount to market value!👇🏻
Whitney Shepherd retweeted
WHOSE MY BUYER 💚 yall I have a killer deal in South Florida
$11.5 million 76% occupied w/ outparcel opportunity!
- National tenant in tow for a $130k ground lease on said outparcel
- Cold stone about to sign a lease on the end-cap
MORITORIUM JUST LIFTED ON THE CITY WHICH HINDERED LEASE UP WITH NATIONALS PAST 5 YEARS
Whitney Shepherd retweeted
The saddest thing isn’t wasted time.
It’s wasted potential.
Held back by bad partners, toxic spouses, cheap dopamine, or fear of failing.
You had it but you let it rot.
Don’t be the reason your gift dies quiet.
Whitney Shepherd retweeted
I interviewed 20 Entrepreneurs using AI in their business.
Not theory. Not hype.
One saved $100K. Another cut 10+ hours of work/week. And a few use it to drive $$!
Here are the 5 BEST use cases ANY business owner can use right NOW. (#2 might flip how you work forever 👀)
Whitney Shepherd retweeted
Over the weekend I spent some time at the Charter Community of New Founding in Gainesboro Tennessee. We recently acquired Brewington Farms a 450 acre beautiful property that will be a staple of this new community.
Whitney Shepherd retweeted
Paying $44B for Twitter was a BAD deal! Even Musk tried to get out of it.
Fast forward 3 years: 𝕏 just sold at an $11B LOSS! Disaster, right?
Nope! Elon used Twitter to build an $80B AI juggernaut.
Let me break down TWITTER's EPIC mistake forcing a sale to Musk:
Whitney Shepherd retweeted
Just got off of a call with the Google maps SEO 🐐 Bodhi at Stryker digital @irentdumpsters
He changed my business (and 250 Home Service Accelerator community members) in an hour long phone call.
These are the key takeaways from that call to rank higher on Google business/maps in 2025
Whitney Shepherd retweeted
The IRS hit me with penalties EVERY YEAR my first years in business.
I felt punished for success just because my income wasn't evenly spread throughout the year.
Then I discovered the Safe Harbor Rule.
Haven't paid a single penalty since.
Here's how:
↓
Whitney Shepherd retweeted
71 seconds of advice from the GOAT will level up your mindset and results.
Roger Federer only won 54% of the points he played.
But his perspective here is brilliant.
Happy Monday. [sound on]
Whitney Shepherd retweeted
Your CPA is probably costing you thousands of dollars.
Not because they charge too much, but because they suck at their job.
If you invest in real estate, you need to double check their work. Here's how:
Step 1: Start with Schedule E. This is the most important form for real estate investors. Make sure your properties are correctly categorized (long-term rental, multifamily, short-term rental).
Step 2: Check your expenses. Most investors commonly miss:
👉 Auto and travel expenses
👉 Legal and professional fees
👉 Property taxes and occupancy taxes
👉 Depreciation (the most powerful deduction)
Step 3: Verify if you qualify for real estate professional status or material participation. These can unlock massive deductions against your W2 income.
The more white space showing on your Schedule E, the more deductions you're missing.
This is how investors like Audrey use tax savings to buy their next property, creating a snowball effect until they own millions in real estate.
Comment "AMA" for an invite to my live workshop this month.
Whitney Shepherd retweeted
AI isn't coming for your job. It's coming for your ENTIRE BUSINESS MODEL.
Most have <12 months before AI gives competitors an insurmountable lead.
That's why I'm interviewing 20+ biz owners already using AI to win.
AI Bankruptcy is coming but here's a 30-day survival plan👇
Whitney Shepherd retweeted
Got to tour my first Data Center yesterday. Here are some takeaways from it. Note, I’m not an expert in Data Centers and these thoughts are more from a curious investor standpoint.
First off, special thank you to Allison Boen and Shell who was kind enough to host myself, Zach and Joe during the lunch and learn session with industry leaders from Green Revolution Cooling, Supermicro, Shell and AMD to name a few.. The data center we went into was a Shell Data Center. It’s their largest.
With our HVAC background, and our recent exit of Flow Service Partners, our first thought on data centers was, let’s dig into the cooling side of things. Here are some takeaways.
1. Immersion cooling is a need, not a want. The rise in kW per rack and TDP due to the growth in AI and GPU processing is resulting in rack densities that are simply too hot to be cooled through computer room air conditioning ("CRAC" - i.e., traditional AC). For those that don’t know, this is when you cool the server racks in a dielectric fluid that is safe for computer components. Picture attached.
2. Companies should be excited about this! Immersion cooling has immense benefits - decreasing total cost of ownership, increase in computing densities, decreasing failure rates and increasing hardware lifespans, and increasing the number of racks able to run at once due to less space needed for cooling tanks. The dielectric fluid Shell is producing is recyclable and environmentally friendly. And don't even get me started on the noise factor of CRACs vs. immersion cooling tanks.…the sound would make you go crazy if you stayed in there there too long.
3. The current resistance and hesitancy to adopt immersion cooling techniques can be boiled down to two factors. One being the capital outlay needing to retrofit facilities (this will become less of an issue as new data centers are built to be liquid cooling friendly) and the other being the lack of warranties offered on some of the chips. Some companies currently offer product warranties, but most do not. Once more warranties are offered, I think the floodgates towards liquid cooling adoption will be opened.
4. Some hyperscalers and operators are currently utilizing immersion cooling for ~30% of total cooling efforts. If a data center is already hooked into the grid and can draw a predefined amount of power, then immersion cooling is the only way to get more density without generating a higher level of draw from the grid. This could result an additional 35% of total power usage that goes to conventional HVAC systems switching over to cool racks.
5. All this boils down to I think the industry will more and more shift towards immersion cooling. There was even talk of combining direct to chip and immersion cooling. From an @lpfirstcapital standpoint, we left less bullish on finding a pure play service company to focus on immersion cooling. Just not many service opportunities on them. The manufacturers such as GRC will handle service in house, or existing service providers that have relationships with get certified through GRC or Submer to service the immersion cooling tanks.
It is one thing to read about the developments in AI and how they are impacting the growth and exponential trajectory of data centers, but it is another thing to see it first-hand. The presenters noted we are currently in the "early adoption" phase of immersion cooling. In my opinion, the sooner companies adopt these practices, the better off they will be.
If you are looking for an investment in the data center space, would love to chat.
Whitney Shepherd retweeted
Call centers are dead.
Listen to this!
We are about to implement our AI voice agent for all of our inbound calls.
She will take calls, gather information, and then live transfer warm leads.
AI just changed the game… AGAIN.
What do you think?




























