WorkMagic

🔔 Goals are now on your WorkMagic attribution dashboard. Set a ROAS target per platform and see which channels are on target. “WorkMagic makes it incredibly easy to turn a lift test into something our team can act on immediately,” said Ryan Spada, VP of Paid Media at Comfrt

Snap Inc. just featured a WorkMagic customer on its Q3 2026 earnings call. "Skincare brand DRMTLGY used WorkMagic to measure Snapchat's incremental impact on sales." With that clarity, they scaled confidently: 📈 6.2x Snapchat investment 📈 +45% incremental ROAS 📈 9x incremental revenue 📈 New customers grew from 54% to 73% of incremental orders Congrats to the DRMTLGY team, and thank you Snap for the shoutout. 💜 Snapchat for Business #Incrementality #Snapchat #DTC #MarketingMeasurement

We helped Comfrt test whether Google Demand Gen drives incremental new customers before scaling it: → $3.52 total iROAS ($2.93 DTC, $0.59 TikTok Shop) → $1.96 new customer iROAS → 3.6% lift in TikTok Shop sales Now it's a daily target for their media buyers in our Goal Setting & Tracking Tool. workmagic.io/case-study/comf…

🔔 Email and SMS attribution is now in WorkMagic. You asked, we built it. See the attributed orders and sales each campaign and flow drives, right in our unified #attribution dashboard (beta). More than just sends, opens, and clicks.

𝟮. 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: 𝗴𝗲𝗼-𝗯𝗮𝘀𝗲𝗱 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗔𝗱𝘀 We work with @OpenAI to run geo-based incrementality experiments and causal-impact studies for advertisers on ChatGPT. Hold out ads in some regions, compare against the rest, and see the true lift. In a geo lift test with Dose, ChatGPT Ads drove 2.3x more incremental orders than click-based attribution showed, 67% of them from new customers, plus a 35% halo effect on the brand's Amazon storefront. If you're seeing more traffic from ChatGPT, or advertising there (or thinking about it), let's talk about measuring it the right way!

𝟭. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗔𝗱𝘀 See how both organic ChatGPT referrals and ChatGPT Ads perform, right alongside the rest of your media mix. With incrementality-adjusted data-driven attribution (iDDA), credit reflects what each channel actually drives, not just who got the last click. And with halo analysis, you can see the impact across all your sales channels, including Amazon and retail. What we're seeing across WorkMagic brands (Q3): → Organic ChatGPT shoppers convert at 1.9x the site average → 68% of those orders come from new customers → For ChatGPT Ads, iDDA credits 83% more orders than last click

🎥 Our webinar is now live on Meta's Performance Unlocked hub. We're proud to have WorkMagic featured alongside Meta's resources for performance marketers. Some highlights, more in the full recording: → Halo is real. On average, 33.5% of incremental orders from Meta ads land outside DTC, on Amazon and in retail, where pixels can't see them. → Halo grows with every channel you sell on: a 30% median halo with one additional sales channel, 88% with three. → Peak season is the time to test, not the time to skip it. With the right design, a 5% holdout can still give a statistically significant read. → Build a "suite of truth": use incrementality to calibrate attribution and MMM instead of trusting a single model. Full recoding: bit.ly/4jItfXP More in the Meta Performance Hub: bit.ly/4jE03Bc #Meta #Incrementality #BFCM #MarketingMeasurement

You know you'll be pushing record sales with higher Q4 budgets, but do you know if all that spend was actually worth it? We looked at 298 lift tests from 2025, including 94 run during peak season. A few things stood out: → In Q4, ad platforms credited 1.46 orders for every incremental order. Last-click credited 0.58. → 42% of incremental orders landed off the DTC site, on Amazon, TikTok Shop and retail. → 64% of incremental orders came from new customers. Our Q4 Playbook breaks down what the data shows, how to set your measurement up to properly track success, and what testing looks like during heightened demand. Download the playbook here: bit.ly/47Y2WFE

The speaker lineup for our upcoming Omnichannel Growth Summit 👇 🛍️ 𝗕𝗥𝗔𝗡𝗗𝗦 Alex Edelstein, VP of Marketing, Graza Morgan Hubers, Head of Growth, Arrae Adrian Rafter, Director of Performance Marketing, QuadLock Will Frank, Sr Director of Growth, AS Beauty Ashwini R., Senior Manager, Media and Content Analytics, Mars Ipsitaa Panigrahi, Global Marketing Effectiveness Lead, Mars 🌐 𝗠𝗘𝗗𝗜𝗔 Harshit Saxena, Measurement Lead, TikTok PJ Anderson, Managing Director of DTC Commerce, Pinterest Rick Lucas, Head of Performance Marketing GTM, Snapchat Gaby Romness, Product Marketing Manager, Universal Ads 📊 𝗠𝗘𝗔𝗦𝗨𝗥𝗘𝗠𝗘𝗡𝗧 𝗔𝗡𝗗 𝗙𝗜𝗡𝗔𝗡𝗖𝗘 Abir Syed, Co-Founder, UpCounting Cooper Davis, Senior Digital Marketing Strategist, adQuadrant Sofie Sue Rutgeerts, Media Consumer Psychologist See the full agenda + Register: bit.ly/4cXC77p It runs 11:45 AM to 4:30 PM ET, but you don't need the whole day. Drop in for the sessions that matter to you, or register and we'll send you the recordings.

Where does Snap actually fit in the media mix? Where can Snap create incremental demand? And how to decide whether to scale? That’s the conversation we’ll have with: Rick Lucas, Head of Performance Marketing GTM at Snapchat for Business, works with brands to move beyond last-click attribution to better understand the role of discovery, cross-channel impact, and net-new customer acquisition. Taylor Rock , Sr Director of Strategy at WorkMagic helps brands build testing roadmaps and forecast how media performance changes as they scale. He also brings firsthand brand-side experience from Clorox and Burt’s Bees. Join live or watch later with your personal access: bit.ly/4cXC77p

When should a brand start testing CTV? How should you think about audience, positioning, and creative? What should you measure? And when do you know it’s working well enough to scale? Gaby Romness, Sofie Sue Rutgeerts and Mike Chu will unpack the practical side of launching and scaling CTV campaigns! Looking forward to getting beyond the “why CTV” conversation and into how brands actually approach it. :) Join live or watch later with your personal access: bit.ly/4cXC77p

Pinterest Ads often influences a purchase well before the customer is ready to buy. On September 9, PJ Andersen and Will Frank will join us to discuss how brands can better understand Pinterest’s role across the customer journey. PJ Andersen and his team at Pinterest work closely with online-first brands on both sides of the equation: creating demand and proving its incremental impact. Will Frank brings the operator perspective from AS Beauty, the group behind Laura Geller, Cover FX, Bliss, Julep Beauty, Cover FX and Mally Beauty Join live or watch later with your personal access: bit.ly/4cXC77p

Across 200+ tests, we measured a 35.6% omnichannel halo effect. Meaning: more than a third of the impact landed somewhere the platform's reporting could not see. Retail. Marketplaces. Other channels entirely. For TikTok for Business's TikTok Ads, the effect is even more pronounced: → 𝗪𝗲𝗯 𝗔𝗱𝘀: 83.5% of incremental orders occurred outside DTC → 𝗚𝗠𝗩 𝗠𝗮𝘅: 48.1% of incremental impact occurred outside TikTok Shop Join Harshit Saxena, Measurement Lead at TikTok, and Lauren Lauth, VP of Measurement at WorkMagic, as they discuss how brands are measuring the broader halo effect and what they’re learning from the results. Registration: bit.ly/4cXC77p #TikTok #GMVMAX #Incrementality #Ecommerce

What CEOs, CFOs, and Boards Actually Want Marketing to Measure? You'll get the assumptions, discussions, and answers from different perspectives: Ipsitaa Panigrahi, MBA The Global Marketing Effectiveness Lead at Mars. Her work spans across marketing mix modeling, creative effectiveness measurement, retail media analytics, and AI-powered insights tools. Abir Syed, CPA The Co-Founder of UpCounting and an ecommerce CFO for 7 and 8 figure brands. He has raised over $60M as a finance executive, works as a fractional CFO for high-growth brands, and ran an ecommerce brand himself, so he has actually bought media. Lauren Lauth The VP of Measurement at WorkMagic. She has spent years partnering with the world’s largest enterprise brands and their agencies, building custom testing roadmaps and helping companies figure out not just what the data says. ⏰ 1:10 PM ET / 10:10 AM PT, September 9. Registration in the comments. #MarketingMeasurement #Ecommerce #CFO

At The Omnichannel Growth Summit on September 9, hear from growth leaders and measurement experts from Mars, QuadLock, Adquadrant, and WorkMagic! 🗓 September 9 ⏰ 12:35 PM ET / 9:35 AM PT 🔗 bit.ly/4cXC77p

Going omnichannel sounds simple until you actually have to plan for it. That is the conversation we're planning in the first session of The Omnichannel Growth Summit. Hear from Alex Edelstein, VP of Marketing at Graza, and Morgan Hubers, Head of Growth at Arrae, who have both helped DTC brands expand into retail, wholesale, and marketplaces. Moderated by Elaine Wei, VP of Marketing at WorkMagic. 🗓 September 9 ⏰ 12:00 PM ET / 9 AM PT 🔗 Register: bit.ly/4cXC77p #Omnichannel #DTC #RetailMedia #Marketplace #Target #Wholefoods

The speaker lineup for our upcoming Omnichannel Growth Summit 👇 🛍️ 𝗕𝗥𝗔𝗡𝗗𝗦 Alex Edelstein, VP of Marketing, Graza Morgan Hubers, Head of Growth, Arrae Adrian Rafter, Director of Performance Marketing, QuadLock Will Frank, Sr Director of Growth, AS Beauty Ashwini R., Senior Manager, Media and Content Analytics, Mars Ipsitaa Panigrahi, Global Marketing Effectiveness Lead, Mars 🌐 𝗠𝗘𝗗𝗜𝗔 Harshit Saxena, Measurement Lead, TikTok PJ Anderson, Managing Director of DTC Commerce, Pinterest Rick Lucas, Head of Performance Marketing GTM, Snapchat Gaby Romness, Product Marketing Manager, Universal Ads 📊 𝗠𝗘𝗔𝗦𝗨𝗥𝗘𝗠𝗘𝗡𝗧 𝗔𝗡𝗗 𝗙𝗜𝗡𝗔𝗡𝗖𝗘 Abir Syed, Co-Founder, UpCounting Cooper Davis, Senior Digital Marketing Strategist, adQuadrant Sofie Sue Rutgeerts, Senior Manager of Industry Insights, egta 🎥 Full agenda + registration in the comments! See you there!

Q4 planning is in full swing. Budgets, channel mix, testing priorities, inventory, growth targets. On September 9, The Omnichannel Growth Summit brings together operators and measurement leaders from DTC/omnichannel brands, media partners, and agencies to discuss how they’re approaching these decisions. Virtual, 11:45 AM ET / 8:45 AM PT bit.ly/4cXC77p