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We are a brand-centric strategy agency that aligns Individuals, Functions and Organisations throughout the world to create and deliver Brand Equity.

UK
Joined September 2014
#SteveSowerby, founder of @XPotentialUK, co–founder of @CHCTrainingAcad & a @PharmacityVN Board member, was very proud to present a cheque for SNG $3,228.74 on behalf of the Academy to the #Pharmacity Bright Future Scholarship Program.
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Investing time to help our teams to know, understand and believe in how each and every one of them can help add value to their Brand/s, will have a positive impact on the results of the business. #peopledevelopment #training #investmentinpeople ow.ly/XQfp30lYB3z
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As brands, we have a unique opportunity through technology, deeper analysis, insights and hypothesis, to bring to life the individuals that we seek to engage. #buildingbrands #consumerengagement #consumerinsights ow.ly/xVvm30lYB1n
Brands need to move with the pace of digital to stay connected to their consumers. To keep up, the OTC industry needs to do more to engage with consumers, while also delivering real improvements to health outcomes. #consumerhealthcare #digitalcommunication ow.ly/zHrq30lYAYJ
We are at a tipping point, where our consumer’s attention is being stretched to the physiological limit #consumer #consumerexperience #brandstrategy #communication ow.ly/v0wo30lYATH
The only way we can stand out now and in the future is to ensure that we have a clear and compelling brand purpose. #brandpurpose #brandstrategy ow.ly/cGN830lYAQM
We believe that your people are the most important resource in building your Brands #buildingbrands #training #inspiringpeople ow.ly/HUZa30lYAM3
In a global survey of companies, only 13% of employees were engaged and working in a positive way, 63% were not engaged and worse still 24% were actively disengaged. #peopledevelopment #training #investmentinpeople ow.ly/UjnI30lYAKv
In building our brands, we have to recognise the individuals. We have to go beyond the demographic, the statistic, the facts and dig down to understand why they may behave and act in certain ways. #buildingbrands #consumerengagement #consumerinsights ow.ly/i0VR30lYAGA
To survive and grow, the OTC Industry needs to join and learn from the giants of technology and create a deeper connection with our pharmacy customers online. #consumerhealthcare #digitalcommunication ow.ly/Ej5O30lYADy
Getting Under the Skin of Consumers – Going Beyond Culture and Behaviour #consumerbehaviour #buildingbrands #brandstrategy ow.ly/R77e30lYAB2
Our consumers attention is being stretched to the physiological limit, where with so many distractions they consume even less quality information as their patience is reduced to milliseconds. #consumer #consumerexperience #brandstrategy #communication ow.ly/O24R30lYAvx
The future will be populated by brands that have meaning #brandpurpose #brandstrategy ow.ly/G9pw30lYAr5
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Inspired individuals will break boundaries, redefine paradigms and create unparalleled opportunities. ow.ly/14i030lYAnm #peopledevelopment #changemanagement #brandgrowth
Investing time to help our teams to know, understand and believe in how each and every one of them can help add value to their Brand/s, will have a positive impact on the results of the business. ow.ly/NDXn30lYAc9 #peopledevelopment #training #investmentinpeople
As brands, we have a unique opportunity through technology, deeper analysis, insights and hypothesis, to bring to life the individuals that we seek to engage. #buildingbrands #consumerengagement #consumerinsights ow.ly/H2Oh30lpOQx
Brands need to move with the pace of digital to stay connected to their consumers. To keep up, the OTC industry needs to do more to engage with consumers, while also delivering real improvements to health outcomes. #consumerhealthcare #digitalcommunication ow.ly/9XVK30lpONj