Yieldmo is the creative and media results company.
Nashua, NH
Joined July 2012
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Yieldmo retweeted
Advertising’s next top model: Exploring the cookie alternatives
whatsnewinpublishing.com/adv…
A lot will happen between now and Google’s deadline of 2023—staying agile & evaluating all options will put publishers in the best position to minimise losses @Yieldmo #publishing #advertising
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.@Yieldmo Expands into UK Market with New Senior Appointment buff.ly/3hfdshm
Yieldmo retweeted
Diversity, inclusion, privacy and aligning incentives around those goals - this among other topics kicked off @iab ALM.
Also can’t help but bump into @MediaTrustGavin when you sit in the front row
Yieldmo retweeted
. @Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK general manager. zcu.io/yCj8
Yieldmo retweeted
Can't say enough good things about the great team I'm working with over at @Yieldmo.
We have some exciting new hires on our #Product Team that bring extensive industry experience and technical prowess to Yieldmo. Welcome Elizabeth Petro, Mark McEachran, Emily Rapp, Alex Joseph Namzoff and Alex Johnston! businesswire.com/news/home/2…
Yieldmo retweeted
Private marketplace deals are a great way to reframe a conversation with a brand in terms of what differentiates the audience of a particular publisher. @Yieldmo digitalcontentnext.org/blog/…
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Brands have moved spend to User Generated Content UGC platforms such as Facebook, where user privacy is not a constraint due to the scale of users who have opted in to allow unbridled tracking in exchange for access to their personal network. @Yieldmo digitalcontentnext.org/blog/…
Yieldmo retweeted
Changing the conversation with brands about digital advertising digitalcontentnext.org/blog/… | By Elizabeth Petro, Vice President of Publisher Product @Yieldmo
Yieldmo retweeted
Yieldmo goes beyond keywords and content to analyze when an ad is served. Yieldmo delivers better media, powered by machine learning to make intelligent buying decisions in real-time. Learn how Yieldmo can build your super campaign at
newswatch.me/Yieldmo-11-29
Yieldmo retweeted
Best Cookieless Identification Technology goes to @yieldmo. A big congratulations to the team! #DigidayAwards
Yieldmo retweeted
#IABTechLabSummit: Renaissance:
#Programmatic Guidance for Ad Fraud
Experts review the minimum requirements and how to apply ads.txt, sellers.json, supply chain object, open measurement #SDK, & content #taxonomy to ensure ads are delivered where they are intended by buyers.
Yieldmo retweeted
Walmart Connect’s Melissa Gallo Joins @Yieldmo as SVP, Global Exchange Operations buff.ly/3t3s3BZ
Yieldmo retweeted
Fighting fraud is easier with friends like us. Dan Contento from @Yieldmo discusses on our blog why they chose HUMAN, how they use HUMAN's MediaGuard, and what it means to be a Founding Member of The Human Collective. Read his blog: humansecurity.com/blog/using…
Yieldmo retweeted
Here’s a cheat sheet to keep you up to speed on Unified ID 2.0, by @OSchiffey adexchanger.com/online-adver…
Yieldmo retweeted
For the month of May, Asian American Pacific Islander Heritage Month, we asked an array of industry AAPI talents to share significant projects from their careers: ow.ly/1kWG50EJiXD
Yieldmo retweeted
.@Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer buff.ly/2ZqfnXS
Yieldmo retweeted
So much fun chatting with the brilliant brains of @adlandiapodcast . A must listen for anyone in the ad and ad tech world
Thrilled to be part of @adlandiapodcast! Tune in to the first of a four part mini series featuring our very own @lisabradner and @tjawde. Listen to the episode here: open.spotify.com/episode/60D…
