Some highlights from #MadeOnYouTube, where we announced 30+ new features and products for @YouTubeCreators, artists and viewers 🧵👇: Our next wave of innovation for the @YouTube Era puts more control in your hands, starting with the keys to your homepage: 🔑 With custom feeds, you’ll soon be able to design dedicated feeds for any mood or routine using simple conversational prompts.

There’s more to watch, follow and discover than ever which makes the moments that resonate in culture especially interesting. In our latest @YouTube Culture & Trends report, we found that digital creators and communities are playing a bigger role in what gets shared and talked about, ultimately defining the mainstream. Good breakdown by @mashable on what the data shows.

This week at @YouTube, we're bringing new experiences to the living room and expanding opportunities for @YouTubeCreators: 📲 Now you can use your phone to easily browse, comment, control playback and more when watching YouTube on TV. 🎾 @espn Unlimited is now on @YouTubeTV, giving eligible subscribers access to thousands of live sports and shows all in one place. 🇩🇪🇵🇱 Our Shopping affiliate program is rolling out to creators in Germany and Poland.

Over the past month, we focused on giving creators more tools to build their businesses while improving the experience for viewers. Here’s a look at what shipped across @YouTube: 🛍️ @Amazon joined the YouTube Shopping affiliate program, letting eligible U.S. @YouTubeCreators tag Amazon products directly in their Shorts, videos and livestreams. 💡 A "get feedback" tool, giving creators tailored suggestions on Shorts drafts before going live. 🔒 Account lock on TV screens, letting you set a 4-digit PIN to keep your viewing history and recommendations private. 🎥 Live Practice Mode, offering creators a private space to rehearse before mobile streaming. 🌍 Premium Lite expansion to more countries and regions, including Bangladesh, the Netherlands and Portugal.

.@YouTube Shopping 🤝 @amazon Exciting news: Amazon is coming to our YouTube Shopping affiliate program! Eligible U.S. @YouTubeCreators will now be able to tag Amazon products in their Shorts, long-form videos and livestreams, making it even easier for viewers to buy the products they love from the creators they trust.

Really enjoyed having @markiplier at @YouTube HQ. After 14 years of learning by doing, Mark drew on his YouTube experience to write, direct, edit, star in and self-finance Iron Lung. As he put it, “YouTube is the new film school.” What I appreciated most was hearing how much that process was shaped by his years creating content on YouTube: constantly learning new skills, adapting when things don’t go as planned, and being honest with his audience along the way. Mark bet on himself and ultimately brought Iron Lung to 4,000+ theaters worldwide, thanks to the community he’s built over the years. It’s inspiring to see creators opening up new paths in entertainment and I have a feeling there's plenty more to come from Mark!

Here’s what’s rolling out on @YouTube this week: 🎥 Live Practice Mode, giving @YouTubeCreators a private space to rehearse their mobile setup and stream before going public. 🌍 Expanded Premium Lite to 25 new countries and regions, including Nepal, Bangladesh and Hong Kong. 🔒 Lock your account on shared TV screens with a 4-digit PIN to keep your viewing history and recommendations private.

Several new updates shipped across @YouTube this month, from creative tools to new ways to watch: ⁉️ Ask YouTube conversational search on desktop for U.S. users. 🎬 Show, season and episode organization for @YouTubeCreators to make binging easier. 🖼️ Custom thumbnail tools, including custom uploads for Shorts and thumbnail generation inside Ask Studio. 🏈 @espn account linking with @YouTubeTV credentials, the first step in giving subscribers access to ESPN Unlimited content on the ESPN app, with even more to come this fall. 💎 Gifts and Jewels in 45 new countries, including Japan, India and the UK. 🎵 Playlist curation inside @Google Search's AI Mode, instantly saved to @youtubemusic. 🛝 AI creations inside the Recent Generations tab in the AI Playground. ♥️ Communities on desktop, featuring viewer quote posts, creator hearts and Community-only posts. 📺 Shorts tab on TV screens, making it easy to jump straight into short-form content from the living room. 🛍️ Shopping Affiliate Program in the UK, letting creators tag products in their videos. 🛡️ Supervised kid accounts in MENA and Türkiye, including a custom Shorts feed timer.

Today, we’re announcing that starting in early 2027, @YouTube Premium subscribers in the U.S. will get @peacock Premium included with their membership. 🦚 👏 We’re excited to expand our partnership with @NBCUniversal, bringing new benefits to YouTube Premium members and extending our multi-year distribution agreement for @YouTubeTV. Together, we’re giving viewers more of the content they love in one place, including the creators, artists and communities that make YouTube unique alongside Peacock’s live sports, hit movies and popular shows.

What’s new across @YouTube this week: ♥️ Communities are now on desktop, featuring viewer quote posts, creator hearts and Community-only posts to bring fans and @YouTubeCreators closer together. 📺 We've added a Shorts tab to left-side navigation menu on TV screens, making it easy to jump straight into short-form content from the living room. 🛍️ Our Shopping Affiliate Program is rolling out in the UK, letting creators tag products in their videos so viewers can shop their favorite brands instantly. 🖼️ New thumbnail tools are making their way to creators, including custom uploads for Shorts on desktop and VOD thumbnail generation inside Ask Studio.

🚀 Custom thumbnails for Shorts are rolling out to all @YouTube Partner Program creators. It’s one of the most requested features from @YouTubeCreators and gives you even more control over how your Shorts are presented. Excited for this one!