Young & Associates is a premier strategic PR agency for tech companies seeking clear market visibility, elevated industry reputation and bottom-line results.
Washington, DC
Joined March 2009
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In a Q&A with @EdTechChronicle, @AppsAnywhere CEO Nick Johnson shares the challenge of device access for students and universities, and what schools can do to minimize technology frustration.
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We're proud to be named Best EdTech PR Agency in the 2025 Tech Edvocate Awards!
🎉 Congrats to @AppsAnywhere for winning Best Higher Education Solution and @Pathify for being a finalist in Best AI App or Tool and Best Global EdTech Company.
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Clarity isn’t a nice-to-have in #PR — it’s essential. 🧠✍️ Journalists don’t have time to decode jargon or dig for a buried story. Want coverage? Cut the fluff, lead with the facts.
📝 Read our latest #blog on the importance of clarity in PR
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Better data = better results. In an article for @DigitalDealer, @AtData shares how auto dealers can strategically leverage data to improve their marketing outcomes.
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#marketing #auto #data #identity #martechagency
As CEO and co-founder of TARA Media, Jeff Kaplan has learned how to build lasting trust and relationships with customers and create continued growth.
Read his interview with @MartechView
#agency #adtech
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Congratulations 🎉 to @AtData, @Stataratweets and TARA Media for winning in the 2025 Sammy Awards, recognizing sales and marketing excellence, for the Email Market Master, Market Master and Creative Agency Brand Dominator categories respectively.
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Amazing Terra Dotta interview in @Marketplace on the impacts of declining international enrollment in the U.S. Travis Ulrich shared why international students are crucial for universities and for the U.S. economy.
Listen here: loom.ly/x0uN6o0
#intled #enrollment #news
According to a recent @Forrester study, B2B buyers are 3x more likely to use AI powered search than consumers.
Pro Tip: Prompt AI tools as if you're a buyer to see if your messaging and media coverage stacks up
Read the full article in @DC360_Official loom.ly/CqF4C38
In a recent EdTech Connect podcast episode, Chase Williams shared how @meet_pathify helps universities solve core challenges with digital transformation.
Listen to the full episode here: loom.ly/6WACEUQ
#highered #podcast #PR
The digital user experience scorecards from @KeynovaGroup reveal insider insights and stats on the latest digital and mobile CX features and trends in financial services.
Read @_diginsurance's article on the recent Q2 Online Insurance Scorecard. loom.ly/uza8ryk
Generative engine optimization (GEO) is the new trend in marketing and PR as the use of gen AI increases.
Recent studies show consistent media coverage is crucial for GEO, have regular news and announcements lined up to secure coverage.
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Last chance to vote 🗳️ in the @AdvocateforEd Awards! Cast your ballot before voting closes 📆 Friday (8/1). Be sure to vote for @meet_pathify, @thesiscloud, @AppsAnywhere and of course - Y&A 😉
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#awards #PR
When it comes to media interviews, doing your homework pays off. Reading through a reporter's recent and relevant articles can lead to a better interview and finished product.
Pro Tip: If you're short on time, quickly scan the briefing document!
The digital landscape is shifting fast—and @AtData is keeping email strategy ahead of the curve. Their new Validation 2.0 framework redefines 💻 email validation for today’s demands.
Proud to support our client with this feature in The Paypers. loom.ly/fFgTEYQ
#MarTech
Don't let earned media sit and do nothing - it's a goldmine for social media, marketing content, newsletters and more. Our advice - after celebrating 🍾 build on the momentum and share your article with the world.
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#PR #coverage #media
We’re proud to be nominated for Best EdTech PR Firm in the 2025 @Tech Edvocate Awards! 🚀 Continuing our momentum in EdTech—and we’d love your vote.
Cast it by Aug 1: loom.ly/1-o8jGE
#EdTech #PR #EdvocateAwards #Vote
Even if Meggan Manson’s Orioles aren’t flying high this season, the All-Star PR playbook still holds: trust your team, stick to the fundamentals, and show up ready to shine. ⚾️🏆
Game on tonight — hats off to the pros behind the pros.
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#AllStarGame #PRpros
Pre-pitching is a key aspect of PR. In addition to getting a head start on media interest, it can strengthen reporter relationships by showing respect for news deadlines.
Check this topic out in our latest newsletter: loom.ly/ebznAac
#mediarelations #PR #pitching
This past year has been filled with strong EdTech momentum for Y&A. In addition to 3 new EdTech clients, we have also been recognized as a @Hermes_Awards Gold winner and as a Best EdTech PR Company Finalist in the @EdTechDigest awards.
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