Que Rose

68% of Google searches now end without a click... to *anywhere.* That finding comes from my co-author Rand Fishkin’s latest research, and yes, it’s a doozy. But before you spiral into "is SEO dead?" — don't. Because the click was never the point. It was just the thing we could measure. For years, we treated traffic like the scoreboard. More sessions meant the strategy was working. Less traffic meant something was broken. But if Google, AI Overviews, Amazon, social feeds, and AI tools are increasingly filtering, ranking, summarizing, and recommending before a person ever lands on your site, then the job changes. You don’t just need to "get the click." You need to become the brand people and machines look for by name. I wrote up what I’d actually do about it: • who's still winning Google's clicks, and why it's not just "better content" • why AI-referred visitors may be fewer but more valuable • why branded search, owned assets, and correlation dashboards matter more than traffic charts • the 3 bets I'd make that survive every algorithm update Clicks aren't coming back. But you can do marketing that still works when they don’t. sparktoro.com/blog/zero-clic…

Listen to Brewers radio announcer Josh Maurer call the absolute mauling of Cam Booser by the Brewers offense in the top of the 5th inning

Why Being Present Matters for Personal Branding pinklemonadepodcast.substack…