This is really neat but it’s not a design tool as much as it’s a design _production_ tool. The practice of design is mostly about what comes before production. There’s no doubt in my mind that all parts of software production will become automated very soon. Writing code, making web pages, putting pieces of a design system together etc. And that’s fine. I think few people actually enjoy this kind of production work. Wouldn’t it be better if we spent our precious time in life on what is more meaningful?! At the core, the practice of design is methodical; like architecture, not like art. In a nutshell: We find constraints, form comprehension of the whole and propose solutions that honor those constraints. First after that do we enter some form of production phase, usually prototypes first, learn about some constraints that were hidden before, loop back, prototype and then build the production-grade “final” artifact. These last few tasks are quickly losing value because AI tools can do it much faster (not yet better though) than humans. It’s simply just what has the best RoI for a business. Some companies and individuals will continue to spend human time on certain parts of the “production line” as a market differentiator, but it will cost them a relatively high price compared to competitors. Anyhow, I still haven’t seen a tool better than Figma that supports the actually-interesting part of the design process. I wouldn’t be surprised if Figma focused their products on that, maybe separating “products for production” of “products for ideation & exploration.” The latter would obviously still leverage AI, but not to do the work for me but rather to support my efforts the way a therapist helps me live a better life (not living my life for me.)

There used to be two playbooks for commercial software: a) be first to market b) make the best product Being first was rarely important, yet so many software companies operate this way. “We must ship by this time next month or we’ll lose.” A shallow way to build, in my opinion. Now with AI tools having gone from “lol nice JavaScript try again” in Jan 2025 to “damn, nice C program, take the wheel” in Jan 2026, there’s only one playbook that remains: make the best product. Now anyone can “compete” with you if being first is your differentiator. So don’t make a hundred products or a hundred features quickly just because you can. Instead leverage this “huge cheap skilled workforce” you now have to build something really good, even if it takes time. You can’t blame timelines for janky scrolling or broken text editing anymore. Build something that’s meaningfully different, something that you can be proud of a decade from now