Left advertising to build brand-first companies (in sports) — while raising two kids.
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Joined June 2010
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On building events people actually want to join — and why the best brand plays in sport aren't sponsorships. shorturl.at/qe7JK
The founders I respect most aren’t the ones who never switch off. They’re the ones who know when to.
Intensity matters. But it only lands when it has something to contrast against.
You can’t sprint a marathon. And you can’t think clearly when you never stop thinking.
Step away. Fully. Then come back.
The work will be better for it.
If you ever think you’re bad at your job, just remember this update was approved by at least 40 people.
Chris retweeted
If you’re as passionate about @substack as I am, and you love diving into early-stage branding, let’s connect! 🚀 brandsooner.substack.com/
2. Emotional Connection Builds Loyalty
People buy from brands they trust and connect with emotionally. In the early days, when your budget and reach might be limited, a compelling story and authentic voice can be your most powerful tools. Your brand story isn’t just about what you do—it’s about why you do it.
Actionable Tip: Share your founder’s journey, your “aha moment,” or the problem that inspired you to start. Be real. Authenticity is magnetic.
3. Positioning Sets You Apart
Every market has competition. Your brand helps define why someone should choose you over anyone else. By identifying your unique strengths and communicating them clearly, you create a lasting impression in the minds of your audience.
Actionable Tip: Ask yourself: What would my audience lose if my brand didn’t exist? Use this answer to define your unique value.