Ecom | TikTok Shop Partner Agency
United Kingdom
Joined September 2013
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goldennn, this is genuinely a 90 second short-movie driven by curiosity. People are smart and they don't want to be sold to.
Sometimes you don't need to spell out what you're selling, you just need a good fkn story.
I’ve made ads for everything from one of the biggest ED medication brands to leather journals and everything in between.
And one of the biggest things I’ve noticed that consistently impacts CPA is a hidden storyline.
If you start selling within the first minute, you’ve already lost most people.
Think about what someone is actually doing when your paid ad hits their feed.
They’re not shopping.
They’re killing time.
They’re watching videos, reading comments, sending shit to their friends.
Then suddenly your ad interrupts them.
So why would they willingly sit through 90 seconds of you explaining your product?
They won’t.
But they WILL watch to find out if the girl finally “finds herself”.
They’ll watch to see what happens to the couple on their anniversary.
They’ll watch because a character said something weird 20 seconds in and now they need to know where this is going.
That’s the part I think advertisers underestimate.
The story isn’t there to make the ad “cinematic.”
It’s there to create an unanswered question.
You hide the sale inside something they actually want to finish watching.
Then once they’re invested in the character, situation or outcome, you introduce the product as part of the story.
Now the product doesn’t feel like the interruption.
It feels like the payoff.
That’s a massive difference.
Stop asking:
“How do I hook someone into hearing my pitch?”
Start asking:
“What would someone willingly watch even if there was nothing being sold?”
Build that first.
Then figure out how your product belongs in it.
anyone know the best way to take our existing UGC and use AI to edit their speech, test new hooks, angle, CTA etc (with their consent ofc)
andrew retweeted
the engineer who built Claude Code just dropped a 28-minute video on how to write prompts that actually work
I've seen $300 courses that don't cover what he shows in the first 10 minutes
CLAUDE.md files, memory shortcuts, parallel sessions, prompting patterns
all in one video and completely free
works whether you're a developer, a beginner, or someone who's been using Claude for months
based on this, I put together 18 things you can copy and use in Claude today
full guide in the article below
andrew retweeted
Someone built a fitness app using the same psychological mechanics as gambling
This might work better than every normal fitness app 😭😭
You bet money on whether you’ll hit 10,000 steps today
If you fail, you lose your money
If you succeed, you split the money from everyone who didn’t
So disciplined people literally profit off lazy people
Most fitness apps try motivating you with streaks and notifications
This one motivates you with financial fear
Imagine realizing at 11:52pm you still need 1,700 more steps or you lose $30
Entire friend groups would be outside walking laps around their neighborhood before midnight trying not to lose their steppa challenge
It sounds stupid but this would probably motivate people better than any other fitness product
Would you use this yourself?
Cleaning your creator community doesn’t mean removing people.
It means reminding them why they joined.
Show results, share ideas, make posting feel fun again.
FBT is basically FBA at half the cost.
Fast shipping, reliable returns, lower fees.
TikTok’s quietly built a fulfilment machine for DTC brands.
Creative testing without tracking is gambling.
A creative data loop means logging every hook, angle, and persona that works - and reusing that info across creators.
That’s how you scale predictably, not randomly.
Creative fatigue on TikTok Shop is a silent killer.
Stop posting the same script, creator, and CTA on repeat.
Test new angles, personas, and styles - consistent creative testing is how you reach new customers.
product first, every, single time... building brands successfully on TikTok Shop (more so than other channels) comes down to 3 points
- incredible product
- cult-like community
- animal ability to test content
volume + speed + iteration
GMV Max is the future of media buying.
High-quality, high-volume content split-tested across personas.
That’s it.
No targeting hacks. No secret audiences. Just better creative, faster.
Commission gets creators posting once.
Recognition keeps them posting all year.
Show love publicly.
Build a brand family, not a boring community.
The brands that dominate next Q4 will already have:
•A community that posts daily for them
•Creator pipelines that run on autopilot
•Content tested through thousands of short clips
That’s not luck. That’s 11 months of groundwork.
BFCM on TikTok Shop isn’t about bigger discounts.
It’s about faster execution.
If your creators aren’t briefed and posting before the flood gates open, you’re too late...
Most TikTok Shop brands are stuck in campaign mode.
Post → go viral → chase the next one.
The real leverage comes from building a community around those moments.
That’s what drives longevity.
andrew retweeted
If I was Nik I would have absolutely made the same decision.
18% holding of Revolut.
Company will be worth $200BN without a doubt.
$36BN position at that price.
His cap gains bill alone would be $8BN-$10BN.
Now in the UAE it will be $0.
The Labour government has to realise we are in a global war for talent.
Sad and mega loss for the UK.
andrew retweeted
Reacher (@ReacherApp) is your marketing agent for creator collaborations.
They automate creator discovery, outreach, campaign management, and content strategy so marketing teams can focus on what humans do best.
ycombinator.com/launches/OD8…
Congrats on the launch, @BoraMutluoglu & @JerryQian_!