Our Halloween costume this year is the scariest thing in crypto marketing:
a landing page that still says «coming soon» 2 days after the ads went live.
Halloween on AADS: launch a campaign with code HALLOWEENADS and get 5% off 🎃
Activate it by November 10. The discount then runs for 15 days. Enter the code before launching: aads.com/advertise
«Crypto» is too broad. A wallet and an NFT drop barely share readers.
AADS packages cut it by topic: Tokens (presales, airdrops), Trading (bots, platforms, brokers), Blockchain, NFTs, Crypto media, Crypto tools, Mobile apps.
Pick the package, then the headline. Which is yours?
Black Friday: 27 Nov, 30 days out. Your ad gets 4 days, Friday to Cyber Monday.
This week:
1. Offer + end date in the headline
2. Landing page live, same terms
3. Creative through moderation, plus a backup
4. Balance funded, bigger daily budget set
What's missing from yours?
2 buttons, 1 sweating marketer.
Left: launch the ad today.
Right: wait for legal to approve the word «earn».
UPDATE: Curaçao's gambling regulator won't reopen its hacked licensing portal.
Someone had access from Dec 2025 to Sept 2026, the CGA says. A temporary portal with the licence register and digital seal was due Oct 19, launch not confirmed yet.
Existing licences stay valid.
JUST IN: Flutter plans up to 1,400 job cuts in the UK and Ireland and blames the UK's gambling tax rises.
Remote gaming duty went from 21% to 40% in April. Sports betting duty hits 25% in April 2027.
The next UK budget lands next week.
Your reader already has a wallet. Skip the explainer.
A fintech ad on a crypto site needs one number in the headline: the spread, the withdrawal limit, the monthly fee, the chain it settles on.
No number, no click.
Which number is in yours?
95%+ of the 70,000+ gambling ads on Meta aimed at Dutch users in Q4 2025 came from unlicensed operators, says trade body VNLOK.
On 28 September it took Meta to court under the EU DSA. Then Paf agreed a licence-data pilot with Meta in Switzerland.
Stricter checks next?
3 days of data before you raise the daily budget.
Day 1: low cap, so an untested campaign can't eat the balance.
Day 3: right segment clicking, landing page holding? Raise in steps.
Not? The cap just saved most of your money.
What's your scaling rule?
2,000+ publishers. Buying them direct = 2,000 email threads, rate cards and invoices.
Here: one balance, one dashboard, one moderation queue.
Go direct for the 1-2 sites that already convert for you. Use a network for the rest.
How many sites did you chase last year?
Denmark wants to ban revenue share for gambling affiliates.
Bill L 37, tabled 7 October: third-party pay can't be based on player turnover, wins or losses. Paying per referred visitor stays legal. Existing deals are covered too, from 1 July 2027.
Still on rev share?
The CFTC has started its first crypto rulebook.
Regulation CTX and CAM cover leveraged and margined retail crypto trading, plus a new "crypto asset market" exchange type. Comments are open for 60 days after Federal Register publication.
Running perps? Worth a read this week.
Oct 8: Meta stopped taking ads from ByteDance in 7 countries, US and Japan included.
Third-party campaigns sending users to TikTok are blocked too.
Media buyers: one platform can close a channel overnight. Spread your traffic sources.
10.5% lower eCPMs for Safari users on Apple's latest iOS update, per Aditude data via Digiday.
Only about 8% of users have updated so far.
Buying iOS traffic? Watch CPMs this month. Contextual placements don't depend on the blocked ID domains.
Google Ads stopped online gambling ads targeting Croatia on 7 October.
Existing certifications there were revoked, and Google isn't taking new applications. Search is closed for that geo now, so the volume has to come from other channels.
Running Croatia this quarter?
Every quarter a new chain shows up with 3 users and a great logo, and every marketing plan turns its head.
0 banner sizes to design.
A responsive unit is a headline, a line of text and a logo. It fits any width: sidebar, under the article, mobile.
More campaigns qualify for it, so the slot sits empty less.
How many spots on your page earn nothing because the size is odd?
200M+ impressions a day. ~7M unique IPs. About 30 per IP.
Every network says it fights bots. Few publish the second number.
Ask yours for impressions and unique IPs, same day. No answer is an answer.
What ratio did your network give you?












