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AB

@ab_workss

Creative Director, Building @Novra_Design Making good products look like it 🏎️ ex motion designer · Apple Pay, WhatsApp

novra.design
Joined October 2018
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AB
@ab_workssSep 4
Homepages get a few seconds to make the product click. Here are 4 ways we’ve been approaching that 👀
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OpenAI, this video is ass 😬 What happened to your motion designers? Are you guys using Claude to make these now??????
OpenAI (@OpenAI) profile pictureOpenAI
@OpenAINov 10
Now in beta: Businesses in ChatGPT. Claim your business, manage your information, and get insights on how people engage with you. Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer. openai.com/index/introducing…
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If you mess up SFX, the video is ruined tbh
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Good luck getting a feature film like this out of a prompt.
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Had to share these boards 👀 From our Styles film for @HightouchAI, showing how to create a Style and use it to generate ads. Made at Novra ↓
Image from AB (@ab_workss)
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Had to put a few of these shots together. Some favorites from the Styles film we made for @HightouchAI at Novra. I really love the colors in this one 🔥
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People don’t realise how much of a gamechanger Overlord is for Figma → After Effects. @battleaxedotco I love u guys 🔥
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Five parts, 45 seconds. Here’s how we broke down the Pulse It launch film ↓
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How is this an app company’s website 😭 Saved amo for the visuals, then ended up reading about the whole thing. They make Bump and Sugar. One puts your friends on a map, the other lets you draw and throw things around a chat. You can see why their website ended up looking like this. The cutout photos, stickers, weird type. It all feels like stuff you’d send your friends. That’s what I love about it. They’ve carried that feeling through everything, right down to how you use the apps. Very easy to copy the look. Much harder to think it through this well. Ridiculous work, @amoamoamo team 🔥
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You’ve seen the film. Here’s why it looks the way it does. Our Pulse It launch film case study ↓
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Don’t watch this one on mute. A closer listen to the sound design for Pulse It ↓
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A lot of keyframes behind the first few seconds, and each one has to make you want to watch the next. We shared the Pulse It director’s cut yesterday. Here’s a few seconds taken apart so you can see what our team was working on behind the scenes ↓
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Had to give these shots their own post. 🔫 A closer look at our Pulse It launch film ↓
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Your next launch could look like this 😮‍💨 Our director’s cut of the Pulse It Launch Film ↓
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No play button on this one. The storyboard from our main Pulse It video ↓
Image from AB (@ab_workss)
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First @pulseitfun came to us for branding. Things escalated a little after that. A few shots from their trailer. 👀
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Two homepage concepts. Which one do you like, dark or light?
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My quarterly deliverables: 1 (one) new cloud
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The rough sketches and the whole process deserve some screen time too. Here’s how our Probook hero concept came together ↓
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A lot goes into these hero animations before you see the final few seconds. For Probook, we first had to understand the full product flow. By the end you only see a short animation, but there are days of execution behind it. Here’s a little BTS from the build ↓
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