We make product launch videos for SaaS companies — and run organic campaigns that make them viral on X.
Joined September 2018
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Spent 3 days arguing with my team about switching from Notion to Zite.
Notion then drops column-based permissions out of nowhere.
Now I have to move everyone back to Notion like none of those 3 days ever happened.
Thanks, Notion. Could've pulled this move 6 months ago😭
360K+ views for Morphic product launch
We helped launch his product with a launch video and influencer distribution.
The campaign generated interest from channel partners, with industry voices like Robert Scoble and Rohan Paul helping amplify the launch.
We asked Joshua about his experience and the results.
Heres what he had to say ↓
33 seconds to make a feature stand out.
here’s our work for ClickUp Artifacts.
the challenge with short-form SaaS videos is making every second count, from the opening hook to the final frame.
that’s where strong creative direction and motion design make the difference.
more from addxstudio soon🤞
attention spans are pretty short these days
this ones worth making the exception for
launch video for ServiceUp
another one off the list
Built a custom hiring platform for my agency, ADDX Studio.
If you’re not using AI in your systems, you’re missing out.
I think AI is most mature right now when it comes to building systems and writing.
Use it for systems and writing, not creativity, and you’ll be blown away by how good it actually is.
a sneak peek from our launch video for LocumTenens.
we’re not stopping, son. back to back bangers.
new designs. new creative directions.
and every time, we’re only pushing the bar higher.
this one brought a fresh visual direction, strong motion, and a whole lot of attention to the details that make the final piece feel right.
we’ve got some crazy work coming.
stay tuned.
Founder: we’re launching next month. Can you make one really good video that we can use everywhere?
Me: what does “everywhere” mean?
Founder: linkedIn, ads, the product page, sales calls… pretty much everywhere.
Me: we can but I won’t
HERE'S WHY↓↓↓
Founder: why not? If it’s good enough, shouldn’t it work everywhere?
Me: a video that earns attention on linkedIn has a different job from a video that explains the product to someone who is already considering buying.
and neither has the same job as an ad.
the mistake isn’t making a bad video.
it’s expecting one asset to solve problems that happen at completely different points in the buying process.
→a launch video needs to make someone stop.
→an ad needs to make them take the next step.
→a demo needs to remove uncertainty.
→an onboarding video needs to get them moving.
Founder: so what would you make? 5 different videos?
I’ve worked with billion-dollar-funded companies like ElevenLabs and ClickUp, as well as bootstrapped software companies that were just starting out.
One thing I’ve learned:
A great SaaS video can still be the wrong video.
A launch video, motion feature video, testimonial, or onboarding video can be the wrong investment if you don’t know what stage your company is at.
So I recorded a complete framework explaining what type of videos a software company should actually spend its budget on.
→what deserves the most attention?
→what should stay in-house?
→what deserves serious production?
→and what should you never spend money on?
I’m giving away the full breakdown.
Comment “ADDX” and I’ll send you the video.
since most of you have your inbox closed, I’m dropping the video link here: youtu.be/OJSz-a_t2rE?si=QExq…
another one for Nexus
run one prompt through multiple AI models at once
most AI launches rn kinda blur into one generic style
we didn't want this one getting lost in that
built the direction around making it distinct
Abdullah.A retweeted
Introducing Reception, an AI receptionist platform for small businesses, built on ElevenAgents.
Every missed call could be a lost customer. Reception answers every call, answers questions, books the job, and texts confirmation.
Set up in minutes just by adding your website.
I was kinda skeptical with the design for @ElevenLabs cuz it was bit a innovative approach we took with this video but it turned out great
1.7 million views in 24 hours ..
Good luck breaking down our videos
Proud of my team at @addxstudio
