We allow marketers to land traffic on onboarding flows that they control
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Crypto marketers: show me your post-click conversion rate. I'll show you where your budget actually goes to die. 馃搳
Which hurts your conversion rate more: users who bounce in 3 seconds or users who start KYC but never finish?
Most crypto marketers think their funnel ends at the landing page. It doesn't. It ends when money hits the wallet. Everything between the click and the deposit is where your budget bleeds out.
The gap between "we drove 10,000 clicks" and "we made money" is where most marketing careers go to die.
By 2027, most crypto marketing budgets will go to three things: traffic acquisition, compliance lawyers, and whatever we're calling "the stuff between the click and the deposit" by then.
Crypto marketers spent $2.1B on ads in Q1. 67% of clicks never made it to a deposit. That's $1.4B that just evaporated between the click and the wallet connection.
Most startups optimize for metrics that sound impressive in board decks. We optimize for the one metric that actually pays the bills.
Looking at this whiteboard from 2022. The problem was simple: crypto marketers burn millions on ads but can't track what happens after the click. The solution was not.
Most marketing teams measure everything except the thing that actually matters: whether the person who clicked your ad becomes a customer.
The gap between "we spent $50K on ads this month" and "we made $50K in deposits this month" is where most crypto marketing budgets go to die.
Crypto marketers: what percentage of your ad-driven traffic actually completes a deposit? If you're seeing <5% conversion and can't figure out where the funnel breaks, DM me. I'll show you the gaps most teams miss.
Most crypto campaigns leak 60% of their traffic between the click and the deposit. We built infrastructure to plug that hole. Book a demo: absinthe.network
Middle-funnel activation infrastructure sounds fancy. It's actually simple: the stuff that happens between someone clicking your ad and completing your desired action. Most companies have zero infrastructure there. That's why 80% of ad traffic disappears.
Spent 18 months doing agency work by hand before building the product. Every feature decision was informed by having done the work manually 55 times. The pivot wasn't a guess. It was a decision to stop doing the work and start selling the tool that does it.
Crypto marketers: drop your funnel questions. Attribution mysteries, conversion cliffs, bot detection nightmares鈥攚hatever keeps you up at night. Answering for the next hour.
Crypto marketers: what percentage of your ad-driven traffic actually completes a deposit? Drop your numbers. I'll go first: most of you have no idea.
What percentage of your ad-driven traffic actually completes a deposit? Genuinely curious about the range across different verticals.
Myth: "We need more traffic to grow."
Reality: 60% of your ad spend disappears between the click and the deposit. You don't have a traffic problem. You have a "nothing happens after the click" problem.