Customer centrist. Marketing meets experience meets automation.
Joined November 2014
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With the explosive boom of GLP1s leaving us nutrient starved - amongst the decades long push for endless beverage expansion and innovation - I can't believe @fairlife product development team has given us an overwhelming total of 2 absolute most basic flavors. (Strawberry is untenable)
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Re-imagining programatic / dynamic creative advertising insertions in AI. Wild. This would have been weeks of shoots and tech-prep.
theverge.com/ai-artificial-i…
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Continue to be impressed AI applicability to creativity. This one made me research if it was real or fake. Honestly would be a great campaign by @Porsche reminding that holding great power takes great responsibility.
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Caught Amy Poehler's #Masterclass on improv - "Prepare to be unprepared" viewed through the lens of work-life, and found it surprisingly insightful and applicable.
Specifically noting people who I've worked with, leaders or teams (who I'd gladly rejoin) practiced some form of these. In fact at any level, an employee, a manager, a leader, an executive, a department, or a company... These work.
But also in her delivery- a stark contrast from corporate gurus and sages - a reminder that we're all improving all the time.
That's so true.
And freeing.
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Absolutely love seeing creativity multiplied by AI applicability and emotionality.
Working on a new closeup section that plays with some more grotesque prompts for our AI dance project, Kinetic Diffusion. Takes a lot of practice to work with the AI to build a consistent image that is equal parts its imagination and our body. That’s where the magic is!
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#mood
The future was supposed to be so much better, we'd go back to it.
Saw this on the road last week. Uniquely ironic.
Signaled me to get off my ass and do something about it.
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Thought this was a clever use of AI to market TO marketers who might be curious of AI but not sure how to use in their own marketing. Deconstructing the AI "threat" to creativity whilst simultaneously demonstrating how to use it. @TailorBrands Nice. #MarketingTips #AI
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A great example of creating "engagement real-estate" from scratch. Sure AMZ paid $$$$$ - but this works at a local / regional level when you can focus a marketing, influencer, or sponsorship push.
Amazon has generated significant excitement among advertisers for its upcoming Black Friday game, with some media buyers comparing it to a mini Super Bowl.
How Amazon is building its own Super Bowl with its Black Friday game. ⬇️ ow.ly/n5zA50Q8R41
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Over 7 years and 6 orgs, I've seen it all. For me, now is the time to leave the flock and head out towards a new adventure. I'm immensely proud of the legacy, work, and for the teams left behind - knowing that they will continue to build and evolve what we built.
And block some time - just :30 a week even to read, click-through articles. Its ok if you experience it differently, but you should be aware and informed.
Leaders, please check in on your employees. With the killing of #DaunteWright , week 3 of the #DerekChauvinTrial, the traffic stop of #Nazario, the senseless hate against Asians, and the fear of legislation removing basic human rights, people may need space. It is ok to give it.
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Question for the team @MLFTW1 @dino @michaelo @tutu_ade22 @hilswalker @SuzanneLevi @natshirls @tunap00 @DreaLazzarino Assumed Hot-Pocket-Ingestion during mtgs should be perceived as:
64%Effecient Food Delivery
36%Concerning Adult Behavior
11 votes • Final results 1
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#InternationalWomensDay Thread👇
What I’ve learned from a career with female-led teams:
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There are some serious Twitter pro-tips being dropped here - and a healthy change of conversation from just what's not working - to what is. #lovetoseeit
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