Hundreds of millions of ai drama views from TikTok.
They literally have a separate only ai TikTok videos app.
this AI drama format is basically BUILT for selling products without making an ad
this one pulled 14.4M views
and the whole thing feels like some random scene from a 90s movie
grainy camera
slow awkward dialogue
slightly weird acting
that “wait what is going on here” feeling
except the whole thing is AI
and I think that’s why it works so well
you watch because it feels like you dropped into the middle of a story and now you want to know what happens
for ecom, I’d steal exactly that
don’t make the product the ad
make it part of whatever is happening
→ perfume brand
she smells his cologne in the elevator and realizes it’s the same one her ex used to wear
→ jewelry brand
he finds a necklace she thought she lost and brings it back months later
→ skincare brand
her roommate keeps stealing the same serum before dates and finally gets caught
→ fashion brand
she shows up to dinner wearing the dress everyone told her not to buy
the product is still there
it’s just not screaming for attention
it gives the scene a reason to exist
and once you find a couple characters people like, you can keep writing new situations around them
dates
breakups
jealousy
awkward run-ins
little secrets
stupid arguments
all with the product naturally sitting inside the story
that’s way more interesting than using AI to make another polished product video
you can basically turn one brand into its own tiny fake TV show
Did a deep dive
Two options:
1. Numbers way off
2. He’s making that $2m hand over fist somewhere OTHER than meta ads.
No one hits $2m/m with 89 ads that are exclusively image ads
People SIGNIFICANTLY underestimate
Ovens
Becker
Hormozi
Hey @grok realistically how many folds would someone do per year





























