| Influencers | TV | Performance | Gaming | A leading marketing network dedicated to driving multi-channel user-acquisition for game publishers.
Berlin, Germany
Joined February 2009
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If you're looking to discover amazing games, gaming insights, reviews, news, interviews, giveaways and more. You won't do much better than @MMOGames @ProSiebenGames and @browsergamesde ⚔️🛡️🕹️🎮
"US digital video ad spend, driven by CTV, to form 56% of total video in 2021" - That's quite the statistic.
As always, great reporting from @TheDrum
thedrum.com/news/2021/05/05/… #VideoMarketing
If you're in the games industry and you're looking for monthly recaps of exciting gaming news, check out these excellent rundowns from our friends at @MMOGames
Feat: reviews, indies, interviews, #fgf, and news from most major online games!
mmogames.com/gamearticles/be… #ILoveMMOGames
Did somebody say Grogu? Children play a powerful role in the future of TV, and big brands have taken notice.
thedrum.com/opinion/2021/04/… #Streaming #FutureofTV #Grogu
EVE Online's Project Discovery shows the amazing things that gamers and the gaming industry can put their minds to. Their players have categorised proteins, mapped out real-life exoplanets, and now they're battling COVID
mmogames.com/gamenews/eve-on…
#CitizenScience #ProjectDiscovery
Have you built a gaming PC? Was it a joyful hobby or an instantly regretted undertaking?
theguardian.com/games/2021/a… #GamersUnite
Here's an interview with an award-winning young gamer-turned-CEO Ryan Scollan who is ditching the energy drinks and going all-in on a science-based solution to the esports mental health crisis.
mmogames.com/gamearticles/in… #esports #mentalhealth @EsportsRyan @gscienceio
If any brands are still looking to break into TikTok, this week's Future of Media report by The Drum is a must-read.
thedrum.com/opinion/2021/04/… #influencermarketing #tiktok
With the end of cookies within touching distance, a new anonymous identity economy is gaining steam. These approaches claim to be more privacy-centric, but often require more "invasive" identifiers. Here's how it works.
youtube.com/watch?v=59Mh3Nb-… #cookies #anonymity
$200 billion: Annual global revenue of the video game industry
$40 billion: Pre-pandemic annual ticket sales of the film industry
Gaming is the future.
qz.com/guide/game-streaming/
#GamesIndustry #Twitch
adspree media retweeted
Great article about #Accessibility features not only in video games but also in social media! I often disregarded the #AltText feature in the past but since launching this blog I began using it for every post.
Everyone should be able to enjoy the #Content we creators produce!
From AAA publishers to indie studios, accessibility is improving across games of kinds. Indeed, as this author argues, accessibility has often increased further than that of the marketers promoting the games.
gamesindustry.biz/articles/2… #accessibilityforall #gamedev
From AAA publishers to indie studios, accessibility is improving across games of kinds. Indeed, as this author argues, accessibility has often increased further than that of the marketers promoting the games.
gamesindustry.biz/articles/2… #accessibilityforall #gamedev
According to Ukie's 2020 Consumer Market Valuation - the UK games market hit a record $7 billion valuation last year, a 30% increase from 2019.
mynewsdesk.com/uk/bastion-uk…?
A well implemented-in-game ad campaign is the gift that keeps on giving. Second to choosing the ideal titles for your target consumers, creative strategy is the second most important consideration for making an impact.
thedrum.com/opinion/2021/03/… #GamesMarketing #IngameAdvertising
If you're ready for a real blast from the past, check out the handheld consoles that never quite made it to Gameboy's level of success. How many of these did you play?
bbc.co.uk/programmes/article…
“Gaming as an ecosystem is every marketer’s dream; whatever is not possible in other channels can be tested in gaming [...] From billboards to video, customised and interactive ads, brands have vast opportunities in the way they can communicate to gamers."
thedrum.com/news/2021/02/18/…