Freelance product designer. DM me, I might be available.
Joined July 2011
- Tweets5.7K
- Following1.8K
- Followers1.5K
- Likes8.5K
Back in 2017, I tried dropshipping: AliExpress clothes, sold at 2–3× the price.
12 styles. A $50 marketing budget. Free flea-market packaging.
20+ website orders, plus Facebook and friends.
Hard to scale, but a fun exercise in building a brand.
Here’s the 41-second story:
Maybe I’m wrong, but the popular designers on X (one person agencies) posting UI that gets hundreds of likes are probably doing the unsexy work behind the scenes.
The methodical stuff: spotting why people churn, hypothesizing “if we fix this we can lift activation/retention by X%,” shipping it as an experiment, measuring, iterating, and repeating.
They’re just not showing any of that - pretty screens get the likes.
Pretty sure the real measure isn’t “until the client is happy with how it looks” though. It’s whether the market is actually happier.
I’ve been a product designer for 10+ years, worked on products used by 50M+ people and helped deliver millions in commercial impact.
Here’s what companies actually look for when they bring in a designer:
Not just someone who can make the product look better.
They want someone who can understand the business, get into the product quickly and work out where design is actually holding things back.
That might mean:
→ simplifying a journey that’s killing conversion
→ making a complex product easier to understand
→ improving onboarding so users reach value faster
→ spotting where trust is breaking down
→ knowing what to leave alone
The best design work I’ve done has rarely started with “this screen needs to look better”.
It usually starts with something much closer to:
“Users aren’t getting this.”
“We’re losing people here.”
“This product is better than it currently feels.”
“We know there’s value in this, but we’re not communicating it.”
That’s what good product design solves.
Not just the interface.
The gap between what the product can do and what the customer actually experiences.
This is how I approach 0→1 product design: find the signal, build small, measure, iterate.
When I work with very early-stage founders, discovery is most of the job. That often takes me into marketing, growth, and go-to-market.
I stay involved until we see movement in the numbers. I want the work judged by what it changes, not just how good the output looks.
Here's an example:
Now that @davidhaz liked it, i can finally say that i’ve used two of his components.
This guy rocks! 🪨 and stones!