VP, Data, Analytics and Insights at NP digital.
San Diego
Joined January 2009
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Amazing post @nmclawhorn! I like how you worked in the Coco Channel quote and the pictures you included stand alone to tell the story. Marketers take notice :) #collaboration
"Being able to work closely with an analyst will make you a better marketer.” In @TheDrum, @nmclawhorn, Director of Analytics at Mirum, shares how focused reporting provides more value and drives better collaboration between marketing and analytics teams: bit.ly/2UZhIcx
FAA spokesman says they waited for a data viz to ground 737M8 because they are data-driven. Being data driven doesn't mean you wait for the viz. Data driven means you don't put planes in the air until the software works, training is rolled out and data shows the planes are safe.
Karen Bellin retweeted
At #SXSW, learn how to activate your organization’s hidden data workforce. Don’t miss this key panel with our US CEO @AmandaLevy11 @databrett @datadotworld @AlexGBalazs @Intuit & @tkushner of Business Data Leadership: bit.ly/2VujCgZ #Data #SXSW2019
An ode to analytics
#Analysts are #DataScience's most misunderstood heroes. Here's what will happen if you underappreciate them...
@HarvardBiz #MachineLearning #Statistics #Analytics
bit.ly/quaesita_analysts
New roles being created in #datascience are a magnet pulling those in related fields to a career change. I propose that women who hope to escape gender bias in their careers can benefit: medium.com/@formulatedby/in-… cc: @MollzMP @gdequeiroz @NadiehBremer @ShuyanWang @DataSciSalon
In good company 💪💪💪
TY to this wonderful group of women for sharing thier stories to help kick off #DSSe - ELEVATING #WomenInData Great chat w/ @MollzMP @gdequeiroz @NadiehBremer @ShuyanWang @airviewing & Amarita Natt at #DSGO18 in San Diego! Join this movement datascience.salon/elevate/ #letsstopbias
Could I "influence" you to vote for me? panelpicker.sxsw.com/vote/90…
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Cancelling my internet service took all my patience due to being redirected from chat to call center to reseller and finally to corporate store and back to the call center. The reason? Data disconnect. Discussion on how organizations fix this at #ibmcdo
ibmcdosummit.com/day/one/
She's our Mirum Agency idol #makemirum xitter.gq/mirum_us/status/908057…
Karen Bellin retweeted
Q: What are some examples of businesses doing a ton of content marketing w/ great content organization & information architecture?
Desk Set (on Netflix) had a prescient and humorous view of how humans and machines work together in 1957 criticalcommons.org/Members/… xitter.gq/thinkbiga/status/87426…
Niiice! Looking forward to the Transformers activations with Walmart! xitter.gq/jenwebb00/status/87242…
A great article on the digital transformation @Hasbro has made - all driven by data. #hasbroemployee bit.ly/2s9hj7M
design thinking with kinders was rewarding - designing a "playing learning peaceful markers rockstar place" oldtownacademy.org/blog/2017…
Yippee! We won a webby for our work with Mazda!!! xitter.gq/mirum_us/status/864529…
Mazda USA awarded a #Webby at last night’s @TheWebbyAwards – congrats to all the teams! Read about the work here: bit.ly/2qNE9BQ
Karen Bellin retweeted
There are five behaviors that managers most often associate with high performance: s.hbr.org/2pGVckT
Ideas are what cut through the noise and the marketing technology is something to work around - get me that data, though :) xitter.gq/mirum_us/status/863137…
At #GartnerDMC @airviewing on how marketers who start w/ “deeply human insights” succeed in today’s tech landscape-bit.ly/2qaSVRT
Great picture of Daiga! xitter.gq/mirum_us/status/863085…
At #IDSD2017 don’t miss our Chief Design Officer, Daiga Atvara for the Leading inspired - Agency Exec Roundable at San Diego Public Library
It's a timely piece as audience targeting options in digital are multiplying we test and we learn xitter.gq/lowbrowkate/status/860…
Lots of interest in this piece I wrote for MIT Technology Review. technologyreview.com/s/60432… xitter.gq/jason_kint/status/8605…