
Content partner for scaling SaaS teams @CaaSocio β’ 2x SaaS Marketing Manager β’ SaaS onboarding geek & consultant
β‘οΈGet copy fix 4 ur SaaS ππΌ
Joined August 2009
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What we say vs. what our SaaS client said
Our @CaaSocio website copy isnβt just marketing at all β itβs how we serve.
If youβre a SaaS founder and you have a landing page to work on or a website to revamp, letβs talk.
#SaaSMarketersπ΅π
Live web sample below ππΌοΏ½
π°ππ£π π². β‘οΈ retweeted
I don't know why more people don't know this, but if you want to earn AI citations fast, publish a LinkedIn article, not a post. And publish it on a personal page, not a brand one.
Articles make up 50-66% of cited LinkedIn content. Aim for ~500 to 2,000 words long.
I am so fucking frustrated and angry that I am now seeing the words SCHOOL SHOOTING being reported in MY OWN COUNTRY.
Putangina. Seriously.
Less than two months after Tacloban, we are now talking about another deadly school shooting, this time at Ateneo de Zamboanga University.
And I need to ask the same question again:
WHERE ARE THESE CHILDREN GETTING THE ACCESS AND THE CONFIDENCE TO DO THIS?
A Junior High School student reportedly managed to bring TWO firearmsβa pistol and a rifleβinto a school.
A CHILD.
How does a child get access to firearms like these? How does a child become familiar and confident enough to use them? How does a child manage to bring TWO guns inside a school?
I said this after Tacloban and Iβll say it again:
THERE WAS NEGLIGENCE SOMEWHERE.
Negligence in adult supervision.
Negligence in firearm custody and access.
Negligence in school security.
Negligence in recognizing warning signs.
Negligence in how we supervise what children consume online.
And possibly failures we havenβt uncovered yet.
INVESTIGATE IT.
Trace the firearms. Determine who owns them and how a minor accessed them. Determine whether they were properly secured. Determine how TWO firearms entered a school.
Because children do not manufacture guns in their bedrooms.
They ACCESS them.
And somewhere between the owner of that firearm and a child pulling the trigger, an adult safeguard failed.
But gun access is only part of this conversation.
Children today have almost unrestricted access to the internet. Violence becomes content. Graphic videos circulate like memes. Criminals become personalities. Algorithms can feed increasingly disturbing material to someone for hours.
And reports that this shooting may have been recorded or livestreamed make that conversation even more disturbing.
Iβm NOT saying the internet alone creates school shooters. Human behavior is far more complicated than that.
Iβm saying we would be incredibly irresponsible to pretend that childrenβs constant exposure to violence and sensationalism isnβt something worth examining.
And please, stop looking for ONE thing to blame.
We can address bullying AND demand responsible parenting.
We can improve mental-health support AND secure firearms.
We can strengthen school security AND examine childrenβs online environments.
These things are not mutually exclusive.
And for the love of God, STOP MAKING DEAD CHILDREN A POLITICAL SCOREBOARD.
I donβt care which administration or political color you support.
CHILDREN ARE DYING.
We had Tacloban.
Now we have Zamboanga.
I desperately do not want to watch the Philippines slowly normalize the phrase βschool shooting.β
This should horrify us NOWβnot after the fifth incident, not after the tenth, and certainly not when active-shooter drills become a normal part of Filipino childhood.
Parents need to parent.
Gun owners need to SECURE THEIR FUCKING FIREARMS.
Schools need to reassess security.
Government needs to examine whether our laws and enforcement around firearm custody, access by minors, school safety, and childrenβs online protection are actually enough.
And as a society, we need to stop giving children unrestricted access to adult spaces, adult content, adult violence and apparently, in some cases, adult weapons, then acting completely shocked when something goes horribly wrong.
There was negligence.
Find where it happened.
Find who was responsible.
Fix what failed.
Hold people accountable.
Because after Tacloban and now Zamboanga, βwe never thought this could happen hereβ is no longer an acceptable excuse.
π°ππ£π π². β‘οΈ retweeted
Most agency retainers look like this:
$X/mo
$X/mo
$X/mo
$X/mo
$X/mo
$X/mo
β forever
We built one that looks like this instead:
Month 1: $10,000
Month 2: $9,000
Month 3: $8,000
Month 4: $7,000
Month 5: $6,000
Month 6: $5,000
β then $5k/mo for as long as you want
Here's the logic:
Building a marketing system from scratch is expensive. Running one that's already built shouldn't cost the same thing.
So we charge more during the build phase β where we're doing the most β and step down as the system matures.
By month 6, you have everything: positioning, homepage, conversion pages, email flows, SEO content, paid creative, playbooks. A full marketing system, documented and handed off.
Then $5k/mo to keep it running.
For post-PMF SaaS companies with $50kβ$1M MRR who need the whole system built β not one channel at a time.
What's NOT worth the money in email marketing:
- Sending bulk emails after accumulating contacts and not emailing them for months
- Dumping budget on ads while activation is leaking
- AI-written emails you don't bother to review
- Going radio silent after sending them onboarding emails
- Sending tons of launch emails a day or two after you bought the domain
- Complex personalization flow planning before looking at actual behavior-based segmented numbers (or actually sending emails)
Checking back in because of the new algorithm. Want to see more B2B founders and SaaS marketers in my feed. Let's see how this goes!
π°ππ£π π². β‘οΈ retweeted
ChatGPT is a money-printing machine. You can use it to earn $349 every day.
Like + reply 'Money' and I'll send you my beginner to advanced guide 100% FREE.
Must be following me to get the guide in DM.
FREE for the next 48 hrs only.
π°ππ£π π². β‘οΈ retweeted
Este es el Dr. Otto Warburg.
GanΓ³ el Premio Nobel por descubrir cΓ³mo se alimentan las cΓ©lulas cancerosas.
Luego descubriΓ³ una manera de prevenir el cΓ‘ncer, la diabetes y la obesidad, pero cuando la revelΓ³, el sistema mΓ©dico lo destruyΓ³.
AquΓ estΓ‘n sus 7 hallazgos ocultos que nunca debiste descubrir: π§΅
π°ππ£π π². β‘οΈ retweeted
Replying to @FearedBuck
I aspire to be just as successful as Adam to where you can go from the court straight to the Oscars and not give a damn lmaoo
π―Β I'm excited to share that I'll be starting the #7daysofaiagents challenge soon!
Join me via #100school / @100schoolhq
100school.com/atomic-challenβ¦
π°ππ£π π². β‘οΈ retweeted
If you want to grow your startup faster while spending less on SEO:
1. Go to free tool called βTermsuggest .comβ
2. Type the most generic keyword of your business
3. Copy suggested keywords
4. Paste these terms into βSearchvolume .ioβ
5. Filter the keywords with high volume
6. Optimize your landing pages accordingly
#buildinpublic
π°ππ£π π². β‘οΈ retweeted
One of our CEO's just did the hard thing, fired his co-founder and we paid him out. The business was struggling for 6 months, I thought it might go under.
30 days later they will have their first record sales month. Every single problem you have is a people problem.
π°ππ£π π². β‘οΈ retweeted
not the hot take I think it is, but a lot of y'all SaaS co's double-triple-quadrupled down on SEO 2-5 years ago but didn't back it up with demand generation or content marketing programs to inspire people.
so now you've got 100,000 visits a month with a 0.03% conversion rate into trial
meanwhile, brand has no sauce, no life, no inspiration, so that listicle or awareness-post or whatever just doesn't move people to explore further

















