Head of Growth Marketing at Mercury
Boston, MA
Joined June 2012
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these "insights" come directly from a blog post @Roryhope published (blog.hubspot.com/marketing/h…) not some secret sauce audit this agency is running!
Two things @TallyForms is doing right with their "how did you hear about us" survey:
- randomizing the order of the answers (you won't believe how many companies don't do this. people are lazy and will often click the first response just to make it go away.)
- if you choose AI, they'll ask you what your prompt was (simple but very smart.)
whoever's doing AEO for them is doing a good job.
In the first ep of Field Notes, @Denhoff_, @iPullRank, and I get tactical around answer engine optimization: what is and how to do it. Plus Mike shares the single channel he's made the most money from (you prob won't see this coming.)
I've been writing a newsletter with @Aliza_Sir for the last few months, and the community and content we're creating feels, well, special!
If you're interested in thoughtful recommendations and personal essays that feel like they're coming from a good friend...
If you're still futzing around with ChatGPT prompts to create content for marketing campaigns, check out HubSpot's newest free microapp: Campaign Assistant!
Spin up relevant, customized, brand-friendly marketing assets in (you know it) seconds: producthunt.com/posts/campai…
SGE is taking content point-blank from HubSpot's site without even adding HubSpot as a link in the right—pretty ridiculous.
@rustybrick thoughts? My theory is that generating a wholly unique answer using AI is way too expensive to do for every query, so Google is instead reiterating the featured snippet as a shortcut for straightforward searches.