Alex Deckard (@alexdeckard) profile picture

A designer who sells (and helps others sell) things on the internet. Find me also @churchofpow and @parkcitymtb

Park City, Utah
Joined March 2009
Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)Photo by Alex Deckard (@alexdeckard)
The first time I dropped into a ramp was earlier this year at the ripe young age of 41. Call it my version of a midlife crisis, my wife certainly does. But hey, I tell her it's better than the alternatives, ie; buying a yellow corvette or running off with the babysitter.
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Which got me wondering, where are the skate dad brands? Or even the culture-forward skate brands. The kind we obsessed over as kids and inspired many of us to pursue art and/or design as a career.
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I love what @yowsurf and GRLSWRL are doing on the surfskate end of the sport, but there seems to be a void in skate culture as a whole. Tell me: what skate brands are pushing the culture forward, and building worlds for their customers right now?
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Designing in Figma vs Claude now feels like what it used to feel like designing in Photoshop when Figma first came out. $FIG better step up their game fast if they don't want to meet the same fate as all the other irrelevant design tools out there.
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Being a designer is 2006 vs 2026
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One of the selling points of the epic pass strategy, was to insure pass revenue during bad winters. It's now been proven a failure as VR has grown into a headless monster that can't manage the CX across it's portfolio, whether a "marquee destinations" or a mom & pop hill.
Vail Resorts ($MTN) likely to open tomorrow down to where if you invested 10 years ago you’d have done as well putting your money in a hole. It’s time for a change to become more asset-light, sell off resorts, and allow character and differentiation to return to skiing.
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In Park City, it costs about 2X to buy vs rent. Something tells me this isn't sustainable...
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To this day, Pit Viper's Unrelated Product section is one of my favorite examples of injecting brand voice and tiny moments of joy into the customer experience that has zero measurable benefit in terms of CRO.
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Growing up I had 2 posters on my wall. Ryno was one of them...
With great sadness, we share that Ryne Sandberg has passed away today.
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I can't tell you how happy I am that it's cool to like oasis again.
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Asked AI to redraw this illustration (original is mine) as a thick-lined vector style icon and this was the output. I think our jobs are safe for a bit longer...
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Daughter and I made a playlist over the weekend. It's a solid mix, but the best part was designing the album art with her.
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Bono & The Edge walk into a bar..
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The bartender says, "NOT U2 AGAIN!" joke stolen from @ThePunnyWorld image stolen via chatgpt
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Turned 40 this year. Last summer picked up a surf skate, got hooked. Started snowboarding (after being a lifelong diehard skier). Had over 80 days on the mountain and a few incredible pow days on the board. Wife says I'm going through a midlife crisis.
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Time has become very finite. There is now deadline to achievements & experiences. While I've always had steady "jobs" which havecrated opportunities, I've never pursued the work that motivates me, instead opting for the cush gig. Time to change that...
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Today I bought @themadebyjames Brand Design Course for a quick shot of inspiration while I set out to redefine what my career as a designer looks like over these next 10+ years. I'm going to do my best to show my work and learn in public - hope to see ya'll along the way!
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