
ALT Simultaneously to the public and policy conversation about the importance of re-usable information and data to AI and other contemporary technologies, there is the question of whether the owners and authors of digital information and data are receiving a just and sustainable return in the age of algorithmic reproduction, and if not, how they might. The OGL is closely aligned to Creative Commons CC-BY licence, a centrepiece of the open knowledge and culture movement. However, in June 2025 Creative Commons launched CC Signals, a proposal for a different model 'as to how machines (and the humans controlling them) should contribute back to the commons when they reuse and benefit from using the content'. The proposal noted that AI's usage of data has fundamentally changed the web, and the 'social contract' that underpinned machine use of it. …






