Josh Peleg

I got fired from my first job in tech. No reason, no justification - just a cold email one morning. I had enough savings to last 3 months in the city, before I would have to move back home. Back then, mobile apps meant nothing to me. But one night, I met an app founder in a bar. He told me that he sold his little app for $96K. He used the money to buy a ring for his GF. Damn. That was 5 years ago. Ever since, I've been making those exits happen. $50M+ deploying into mobile gaming. $23M+ deployed into consumer apps. And we're just getting started.

Gun to your head🔫 You have to delete your claude OR imessage/whatsapp history? Which you choosing?

Flying to Miami tomorrow. Any killer app founders I need to meet?

Flying into San Francisco next week - any killer app founders I should meet?

kinda fed up of all the revenue posturing on here... MRR this...ARR that... Did we all forget about profit? About cash flow? Money in the bank? Tomorrow I'm breaking down a real app on RevenueCat's podcast to see what it's actually worth. Real numbers from the founder. WAY more info than just MRR. Tune in to learn something :)

As someone who has spent 3 years acquiring and investing in mobile games…it makes me laugh that people think the magic of this game is the graphics + loop + ads. Yes. This counts. But no. You cant vibecode this (yet). These games pump because of their progression and economy mechanics. Until AI can play the game, and map the economy and progression, you wont be able to vibecode games that pump

Throwing a 10 person dinner in Toronto this week for APP FOUNDERS Doing it with my buds at @Superwall If ya'll building, scaling or investing in apps - come thru luma.com/sw-dinner-toronto

App Founder: 'We did $4M last year.' Me: 'But @SensorTower show's you did about $3.5M?' App Founder: 'Go read the @FinancialTimes article, then come chat.' So i did. Here's what happened. Last week the FT reported that US consumer spending inside the App Store fell 6% in Q2. First drop in a decade. Their US commission revenue is down 18% this year. but that doesn't mean that consumers stopped paying for apps sensor tower only measures spend inside the store. After the Epic ruling, developers started pointing users at their own checkout, and Apple earns nothing on that. The money is still being earned, it's just outside of the ecosystem we can track. Look at the graph from the FT. The red bar isn't a demand problem. It's a platform change. Two action items if you run an app.... 1. Your public numbers now lie (even more than they used to). Every estimate tool undercounts anyone with a web funnel. If a VC or an acquirer is sizing you off third-party data, you're being priced on a fraction of your business. Go and talk to them instead, and bring your real numbers; this way you'll get a true valuation. (Yes, I can help with this) 2. If you haven't started using web-funnels, it's time. Go talk to Paddle, FunnelFox, Helium or any of the other great companies that can help you get set up.

Throwing an event this week Consumer app founders + Wine: Tel Aviv Edition. If you're hacking on apps alone in your bedroom and want to be in a room of people who've probably solved the problem you're stuck on...this is for you. Got 3 spots left. In collaboration with Jibe VC luma.com/zgtd6vsd

At 18 I got rejected by the University of Oxford At 20 I got rejected by the Financial Times At 21 I failed to get on a single grad scheme At 23 I got fired from my first job in Israeli tech At 26 I got rejected by McKinsey & Company Today: I hit $15 MRR on my vibe coded app. If I close my eyes and listen closely....I can hear the haters gasping....

Pssssyched to be able to share my knowledge with killer app founders Comment your app if you want to get $40K of marketing credits + apply to the next cohort