Alex (@alxcbb) | teapawt

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Been working on Gleam, a concept brand for an elevated home cleaning app. It’s set in the new Geist Serif, with warm imagery and soft color pairings. The full brand guide is live and interactive, built on @joisti_app . Link in the comments! ↓

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joisti.com/gleam

Gleam brand guidelines

How the Gleam brand looks and sounds: logo, color, type and voice.

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Custom icons from a recent project. Free download below :)

Image from Alex (@alxcbb)

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joisti.com/gleam/resources

Gleam brand guidelines

How the Gleam brand looks and sounds: logo, color, type and voice.

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Steal these color combos

Image from Alex (@alxcbb)

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Elite color combos 🤤

Image from Alex (@alxcbb)

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Everyone is sleeping on the new Geist Serif right now. 😬

Image from Alex (@alxcbb)

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Hot take: product films don’t need After effects anymore.. this video was all done in code.🤯

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Color palette for a branding project 😮‍💨

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Brand guides that only show swatches are unfinished

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Logo brand guidlines page for Gleam ✌️

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smooth logo animation

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Some new branding concepts made in @joisti_app 🤌

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

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Joisti Guidelines.. so clean.

Image from Alex (@alxcbb)

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Cooking in @joisti_app

Image from Alex (@alxcbb)

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Some more brand identity graphics for Balboa made in @joisti_app 😍

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

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Balboa | Coffee + Kitchen concept

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

Image from Alex (@alxcbb)

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Try it out on @joisti_app :)

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